kite kommunikation

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The KITE Kommunikation agency is established by a group of young PR specialists from Russia. We have helped a various number of international and local companies to gain publicity on the Russian market before we became a part of the Agency. Now we apply our ideas, skills and efforts to strengthen and develop relations between Russia and Sweden. Our work is based on three main statements: 1. We love Russia. Russia is a country with a rich history, incredible cultural heritage, national diversity and vast geographical expanses. Russia is a place of opportunities, it grows day by day and opens new horizons for those who decide make a first step towards it. 2. We love Sweden. Sweden has become our next staging point few years ago, and we are happy to get to know life and business here from the inside. We absolutely admire Swedish traditions, lifestyle, creativity and, of course, the high quality of everything produced here. 3. We want more Swedish in Russia. Russia needs Sweden and trusts Swedish trademarks. Sweden needs Russia, and a growing number of Swedish companies that open their offices there speaks for itself. Therefore, our mission is to help our Swedish clients in discovering all the potential business opportunities of Russia. We want to introduce you to Russia (and introduce Russia to you) step by step, and we will be happy to see how you successfully start, develop and win on the Russian market. Kommunikite with Russia!

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Page 1: KITE Kommunikation
Page 2: KITE Kommunikation

Our Mission

Mission of KITE Kommunikation is to help our clients in discovering all the potential business opportunities of Russia.

Our services are based on an insider knowledge and understanding of issues and differences of the Russian market that can affect a foreign business.

Thus, with the highest level of professionalism and experience we provide customized and result-oriented marketing, public relations and consulting solutions to help clients successfully launch, increase their business and reach sales targets in Russia.

Page 3: KITE Kommunikation

Before becoming a part of KITE Kommunikation, our team took the opportunity to work on different projects within communication with passion and curiosity. Now, brought together in KITE Kommunikation, our sharp solution-seekers are ready to offer you:  

 7+ years of hands-on experience in marketing and PR on the Russian market

 Significant network of local partners

 Established connections with media, marketing and trade representatives and governmental authorities

 Expertise in various branches of business. Among them: Healthcare, machinery, tourism, It, etc.

Our Team

Page 4: KITE Kommunikation

Russia: Advantages for business

 Fast urbanization: by 2010, 72.8 percent of the total population

in Russia lived in cities.

  Income and consumer demands fast growth

  New member of the World Trade Organization. Joined in

August, 2012

  Economic stability: Russia is the the tenth largest economy in

the world, with a GDP of $1.2 trillion.

Page 5: KITE Kommunikation

Data taken from the US Commercial Service report *BRIC – Brazil, Russia, India, China

11th by nominal Gross Domestic Product

The highest per capital Gross Domestic Product of BRIC*

6th by Purchasing power parity  

And still…

Russia: Advantages for business

Page 6: KITE Kommunikation

…A lot of new opportunities to

discover

Page 7: KITE Kommunikation

Russia Today

  Rapid development of the distribution channels

  Increase in Internet marketing audience

  Permanent growth of Swedish export (exports increased

by 49% 2010. Important export products are automobiles,

equipment for the telecommunications industry, and

pharmaceutical products)*

  Rising needs of infrastructure

  Decrease in local manufacturing *data from http://www.swedenabroad.com/

Page 8: KITE Kommunikation

Development of the Russian imports

0  

50  

100  

150  

200  

250  

300  

350  

2006   2007   2008   2009   2010   2011  

Billion  US  dollars  

*official  sta4s4cs  by  Central  Bank  of  Russia,  accumulated  by  KITE  Kommunika4on  

Page 9: KITE Kommunikation

Grow in Russia with us!

Page 10: KITE Kommunikation

Our Services

I.  Local Market Research  

 Providing quantitative and qualitative data about

the current situation in the specified branch in

Russia: demand, main companies in the niche and

market dynamics

 Examining potential distribution channels

Page 11: KITE Kommunikation

II. Strategic Planning   Shaping a profile of potential customer   Identifying exact geographic locations for entering Russian

market    Choosing the best distribution partner    Shaping the main message to be delivered to potential

customers (or adjusting a current one to the  Russian market)   Defining optimal media channels for audience acquisition    Developing the stages of introduction of a product/service to

the Russian market   Establishing connections with state authorities and branch

associations.

Our Services

Page 12: KITE Kommunikation

III. Marketing Communication

  Advertisement

  Promotion – offline and online activities

  Branding

  Media planning

  Social media marketing

  Inbound marketing

Our Services

Page 13: KITE Kommunikation

III. Media relations   Formation of the full list of branch/trade/local/federal/online/

offline media in Russia   Introducing company, its board, goods and services, mission

and plans to the Russian media   Preparing a full primary press package of the company in

Russian language   Case Study placement   Work with press comments   Complex arrangement of media events   Copywriting   Newsletters   Media monitoring

Our Services

Page 14: KITE Kommunikation

Thank you!

kommunikite.com [email protected]

Uppsala, Sweden: +46-737-871709, +46-700-246429

Moscow, Russia: +7-926-556-3803 Saint-Petersburg, Russia: +7-953-169-32-53