use video to strengthen online marketing
DESCRIPTION
Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media.TRANSCRIPT
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Use video to strengthen online marketing
Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet
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How many contribute to the online discussion at least once a week?
How many use video as part of that discussion, at least once a week?
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
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Social Media is noisy & interruptive
Start using online video today, to create a deeper level of engagement with your online
community.
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
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New Direction
Our Core Beliefs
Video CommunicationsInteractive ConversationsSales 2.0 Practices
Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight,
engagement and trust
“Give-Get”
Exchange
Buyer
Seller
Key Solutions:
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Give-Get Exchange
Lead Capture Form “Give-Get”
Exchange
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Video Tools for Brand Building
• YouTube
• Blip.fm
• Ustream.TV
• Justin.TV
• Livestream.com
• TubeMogul
• VidMetrix
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
• PermissionTV
• BrightCove
• Ooyala
• FeedRoom
• ThePlatform
Personal Tools Professional Tools
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Qualify
Marketing and Sales Solutions
For Marketing Professionals
For Sales Professionals
• Deploy video to websites/blogs• Identify visitor personas• Qualify visitors• Capture lead information• Educate and persuade buyers
• Personal video messages• Extend into buyer organization• Build trust and close deal• Continue dialogue after sale• Upsell/cross-sell
Close
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Golden Rules for being on Camera
• Be yourself – Authentic
• Be relevant – Engaging
• Be listening – Adapt
• Be courageous – Ready to fail
• Be realistic – No Silver Bullets
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
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We'll do it Live! - Sources of Inspiration
Gary Vaynerchuckhttp://www.WineLibraryTV.comhttp://garyvaynerchuk.com/
Cindi Bigelow finds out who is drinking Bigelow Tea
http://www.bigelowteablog.com/2009/02/24/latest-bigelow-tea-video-cindi-bigelow-finds-out-who-is-drinking-bigelow-tea-in-new-york-city/
Gilmour Ganghttp://gillmorgang.mevio.com/
Hubspot TVhttp://www.Hubspot.TV
PermissionTV Livehtttp://www.PermissionTV.com/live
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
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What's Next? – Interactive Video
Take control of the video's timeline• Commentary• Graphic Overlays• Hotspots• Video Linking
HotSpots Graphics Overlays
Commentary
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Video 2.0 – Interactive Video
Collect Data with Interactive Polling
Customize the Video Story based on User Input
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Final Thought
Increase website conversion rates and accelerate sales cycles by connecting the digital
world to the sales world through interactive technologies, video, and other rich media.
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
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Need More?
Matthew Mamet
http://www.permissiontv.com
http://www.permissiontv.com/blog
http://www.permissiontv.com/live