us squash media kit 2014

MEDIA KIT

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US Squash offers marketing opportunities across four main platforms. Our reach to a highly desirable demographic is unparalleled in the squash world.

• Print – Squash Magazine and US Squash Yearbook

• Online – www.ussquash.com and www.squashmagazine.com

• Email – E-newsletters and targeted e-bulletins

• Promotion via Events – major events and other tournaments

PROMOTING YOUR PRODUCTS AND SERVICES WITH US SQUASH AND SQUASH MAGAZINE

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OUR AUDIENCE Across the world, the squash community has traditionally attracted an audience of educated, wealthy and influential people. A study conducted by insightExpress states “…more upscale than any sport, including golf or yachting, and a far better value.”

US SQUASH PLAYER DEMOGRAPHICS

• 19% are “C” Level, Owners, Partners or Presidents

• $287,000 is the average household income

• $1,407,000 is the average net worth

• 98% have college degrees, 57% have graduate degrees

• High correlation between US Squash database and the top 100 wealthi-est zip codes list: 3 of the top 5 wealthiest zip codes are the 3 most rep-resented zip codes in the US SQUASH database (and 5 of the top 11)

SQUASH MAGAZINE READER PROFILE

• 66% are between 25 & 55 years of age (mean age 43)

• 86% of respondents are male, 81% Caucasian

• 52% are from Northeast

• 98% of readers have degrees from 4-year colleges (BA/BS)

• 57% of readers have a Masters or Doctorate (among those age 25+)

• 79% own their homes; 32% own 2 homes or more

• 36% own luxury cars; 55% have 2 or more cars

• 19% C-Level, Owner, Partner, or President; 7% on corporate boards; 25% on nonprofit association boards

• 57% fly 6 or more times/year (73% fly internationally, 21% 3 or more times/year)

• 53% of US Squash players perceive Squash Magazine as being the biggest value for joining US Squash with 95% spending up to 60 min-utes reading each issue

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ANNUAL HOUSEHOLD INCOME

• 36% Of respondents have a household income (before taxes) of $100,000 - $250,000

• 19% Of respondents have a household income (before taxes) of $250,000 - $1,000,000

• 41% Of respondents have investments assets (excluding their homes) of $175,000 - $5,000,000, 36% of whom have investments valued over $250,000

• Mean household income-$286,796 (among those age 18+)

• Mean net worth-$1,405,432 (among those age 18+)

OTHER RELEVANT INTERESTS OF SQUASH PLAYERS INCLUDE

• 49% Are golfers

• 45% Play tennis

• 40% Ski

WEBSITE – www.ussquash.com Sessions: 2,636,538Page Views: 18,039,625Unique Page Views: 11,486,417Pages per Session: 6.84Average Session Duration: 00:05:31Users: 551,985 Rankings pages received more than 900,000 page viewsTournaments pages received more than 9 million page views

*based on 2013-2014 season

SQUASH MAGAZINE CIRCULATION

Squash Magazine is distributed to more than 10,000 direct squash enthusiasts & athletes 8x per season:

• Circulation is 12,000 to US Squash members & Squash Magazine, subscribers, clubs and colleges

• Readership is conservatively estimated to be greater than 30,000 as a result of pass-on readers in homes, clubs and colleges around the country.

OUR AUDIENCE

OUR REACH

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Squash Magazine is the #1 magazine in squash. Published for 17 straight years, it is the most valued benefit of being a US Squash member and has an extremely dedicated readership.

• 6 issues per season published : October, December, February, April 2014 and June and August 2015

• Squash Magazine typically includes 48 or 56 total pages per issue

• The US Squash Yearbook is a publication that will take a look back on the 2014-2015 season. It will include major national championships, listings of champions and rankings as well as other interesting facts and photos from the tournament season

The following advertising opportunities are available:

PRINT

US SQUASHYEARBOOK

6 INCLUSIONS PLUS

US SQUASH YEARBOOK

(15% Discount)

6 INCLUSIONS(10% Discount)

4 INCLUSIONS(7% Discount)

2 INCLUSIONS(5% Discount) 1 INCLUSION

FULL PAGE ADFULL COLOR

$2,800 $13,600 $10,800 $7440 $3800 $2,000

FULL PAGE AD BLACK & WHITE

$2,100 $10,200 $8,100 $5,580 $2,850 $1,500

1/2 PAGE AD FULL COLOR

$1,680 $8,160 $6,480 $4,464 $2,280 $1,200

1/2 PAGE AD BLACK & WHITE

$1,260 $6,120 $4,860 $3,348 $1,634 $900


$1,204 $5,848 $4,644 $3,199.20 $1,634 $860


$924 $4,488 $3,564 $2,455.20 $1,254 $660


$924 $4,488 $3,564 $2,455.20 $1,254 $660


$644 $3,128 $2,484 $1,711.20 $874 $460


$644 $3,128 $2,484 $1,711.20 $874 $460


$504 $2,448 $1,944 $1,339.20 $684 $360

MohaMed elshorbagyOne half Of a brOther tandem making waves On the Psa tOur

U.S. OPEN 2013a wOrld-Class field On disPlaY at dreXel universitY seeks title

THE VERDICTsquash lOses 2020 vOte,gains resPeCt

TEAMS PERFORMled bY sObhY sisters, usa earns medals this summer

october 2013 / www.squashmagazine.com

SQUASHMAGAZINE17.1.indd 1 9/24/13 12:31 PM













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ONLINE

Promote your products and services on the #1 most visited squash site in the United States.

www.ussquash.com


12 MONTHS(30% Discount)



2 MONTHS(10% Discount) 1 MONTH

TILE HOMEPAGE

$16,800 $9,600 $5,100 $3,600 $2,000

BANNER TOURNAMENTS

$14,700 $8,400 $4,462.50 $3,150 $1,750

BANNER RANKINGS

$14,700 $8,400 $4,462.50 $3,150 $1,750

BANNER PROFILES

$14,700 $8,400 $4,462.50 $3,150 $1,750

TILE NEWS

$8,400 $4,800 $2,550 $1,800 $1,000

TILE JUNIOR SQUASH

$4,200 $2,400 $1,275 $900 $500

TILE DOUBLES SQUASH

$3,150 $1,800 $956.25 $675 $375

TILE WOMEN’S SQUASH

$2,100 $1,200 $637.50 $450 $250

TILE COLLEGE SQUASH

$2,100 $1,200 $637.50 $450 $250

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ONLINE

Squash Magazine’s website also offers excellent exposure to the most committed squash players. Home page advertisers on ussquash.com also receive partner recognition on the home page of squashmagazine.com

www.squashmagazine.com

OTHER OPPORTUNITIES

In addition to the listings on page 6, to promote available jobs on the site which attracts the most qualified candidates, job listings may be posted in the “Job Opportunities” section of ussquash.com

Job Listing - $125 for 30 Day Listing (up to 250 words and logo)

Listing your squash camp through US Squash is an extraordinary opportunity to promote your program. Your ad will be in posted in the “Squash Camps” section of ussquash.com for one year.

Squash Camp Listing – starts at $300. For further Camp options, see page 9.

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E-MAIL

• Digital Drive – Sent to entire US Squash database of more than 50,000 subscribers*

• E-Bulletins – Sent to targeted E-Communications*

* Sent weekly


12 MONTHS (30% Discount)




1 MONTH

DIGITAL DRIVE (50,000*) $3,780 $2,160 $1,147.50 $810 $450E-BULLETINSJUNIORS (3,000*) $3,780 $2,160 $1,147.50 $810 $450DOUBLES (1,500*) $2,100 $1,200 $637.50 $450 $250WOMEN’S (4,000*) $2,100 $1,200 $637.50 $450 $250TOURNAMENT DIRECTOR/

PROS/COACHES (800*)$2,100 $1,200 $637.50 $450 $250

* E-mail Addresses

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CAMPSE-MAIL

Promotion of your camp may be extended to reach the entire US squash community with inclusion in US Squash’s camp-specific emails sent to its entire database of more than 50,000 squash enthusiasts nationally. Frequency is up to 5x and priced according to duration of placement and add-on preferences. All camp advertisers also are listed on Camps page of ussquash.com/participate/camps for an entire year.

GOLD (February/March/April/May/June)

SILVER (March/April/

May/ June)

BRONZE (April/May/June)

TOP LINE CAMP PACKAGE

$1,450 $1,250 $1,000

SECOND LINE CAMP PACKAGE

$1,200 $1,000 $750

BASIC CAMP PACKAGE

$950 $750 $500

•TournamentUpdates–IncludedinPromotionviaEvents(seepage10)

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PROMOTION VIA EVENTS

U.S. JUNIOR CHAMPIONSHIPS*

US Squash hosts nearly three dozen major championships annually. Promotional opportunities range from displaying products at events and distributing materials, to inclusion in all aspects of marketing and communication surrounding events. Generally there are three categories of events, Juniors, Adults and Doubles, and promotions may be conducted at a single event, or the entire series of events by type.

FEE DISPLAY AT TOURNAMENT

EVENT SIGNAGE

GIFT BAG (IF SCHEDULED)

TOURNAMENT-SPECIFIC EMAILS

BANNER ON TOURNAMENT

PAGEPREMIUM JUNIOR SERIES

$5,500 ALL YES YES YES YES

PLUS JUNIOR SERIES

$3,500 ALL YES YES - -

STANDARD JUNIOR SERIES

$2,000 ALL - - - -

The U.S. Junior Championships Series is an opportunity for junior players to participate in a U.S. Championship event at their ability level. Marketing to these Junior players and their families is an excellent way to reach a heavily invested population of the squash community.

*U.S. Junior Open, U.S. Junior Championships, Junior Silver, Junior Bronze

PREMIUM SINGLE EVENT

$750 1 YES YES YES YES

PLUS SINGLE EVENT

$550 1 YES YES - -

STANDARD SINGLE EVENT

$350 1 - - - -

2014 U . S . J UNIOR

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U.S. ADULT CHAMPIONSHIPS* The adult championships reach a dedicated squash playing population, many of whom have been involved in the game for decades, as well as the elite players competing in the U.S. “Closed” Championships. Skill Level players gather from all over the country after com-peting in 8 Regional Championships to earn titles from 3.0 to 6.0 National Championships.

*U.S. Masters, U.S. Championships, U.S. Skill Levels


EVENT SIGNAGE




PAGEPREMIUM

ADULT SERIES


PLUS ADULT SERIES $2,000 ALL YES YES - -

STANDARD ADULT SERIES

$1,500 ALL - - - -

PREMIUM ADULT SINGLE EVENT


PLUS ADULT SINGLE EVENT

$450 1 YES YES - -

STANDARD ADULT SINGLE EVENT

$250 1 - - - -

NATIONAL

2015 2015

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U.S. DOUBLES CHAMPIONSHIPS* These events, typically taking place at private clubs, reach some of our most affluent players while they are doing what they love, competing at the high-est level, whether it be the U.S. Doubles, U.S. Mixed Doubles, Father-Son or Century Doubles National Championships.


EVENT SIGNAGE




PAGE

PREMIUM DOUBLES SERIES


PLUS DOUBLES SERIES

$1,500 ALL YES YES - -

STANDARD DOUBLES SERIES

$1,000 ALL - - - -

*Seven major doubles national championships

PREMIUM DOUBLES EVENT


PLUS DOUBLES EVENT

$450 1 YES YES - -

STANDARD DOUBLES EVENT

$250 1 - - - -

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We recommend a combination of marketing tools to ensure your intended audience receives your message in a variety of ways and multiple times.

Examples include:

PACKAGE 1

• 2 inclusions – 1 full page black and white ad in Squash Magazine: $2,850

• 3 month E-News inclusion: $1,147.50

• Silver Camp Email with Top Line Add-On – Inclusion in camp-specific email March through June: $1,250

• Premium Junior Series Event Package: $5,500

PACKAGE 2

• 6 inclusions – 1/4 page color ad in Squash Magazine: $6,480 with 10% multiple inclusion discount)

• 12 month E-News inclusion – sent monthly: $3,780 (with 30% multiple inclusion discount)

• Standard Adult Singles Series: $1,500

PACKAGE 3

• 6 inclusions plus US Squash Yearbook – 1/2 page color ad in Squash Magazine: $8,160 (with 15% multiple inclusion discount)

• 3 month Homepage tile: $5,100 (with 15% multiple inclusion discount)

• 6 month Doubles Update ad inclusion: $1,200 (with 20% multiple inclusion discount)

PACKAGE 4

• 2 month Tournament Listing webpage banner: $3,150 (with 10% multiple inclusion discount)

• 1 month Women’s Update ad inclusion: $250

• 2 month Women’s Squash landing page Tile: $450

PACKAGE 5

• 1/2 page color ad in Squash Magazine: $860

• Premium Junior single event: $750

PACKAGES EXAMPLES

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SAMPLE ONLINE ADVERTISEMENTS

US Squash design services are available for a flat fee of $200 per ad.

ONLINE AD SPECIFICATIONS

Website Banner: 728 x 90 pixels

Website Tile: 300 x 250 Pixels

Camp Email Advertisement: 420 x 190 pixels

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Website Banner: 468 x 60 pixels

Online E-News Ad Specifications:

E-News/E-Bulletin/E-Update Advertisement: 175 x 145 pixels and 420 x 190 pixels

SAMPLE PROMOTION VIA EVENT

Online Event Display/Email Specifications:

Tournament Email Advertisement: 175 x 145 pixels

For more information contact

[email protected] or 212.268.4090

us squash media kit 2014

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