Download - US Squash Media kit 2014
MEDIA KIT
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US Squash offers marketing opportunities across four main platforms. Our reach to a highly desirable demographic is unparalleled in the squash world.
• Print – Squash Magazine and US Squash Yearbook
• Online – www.ussquash.com and www.squashmagazine.com
• Email – E-newsletters and targeted e-bulletins
• Promotion via Events – major events and other tournaments
PROMOTING YOUR PRODUCTS AND SERVICES WITH US SQUASH AND SQUASH MAGAZINE
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OUR AUDIENCE Across the world, the squash community has traditionally attracted an audience of educated, wealthy and influential people. A study conducted by insightExpress states “…more upscale than any sport, including golf or yachting, and a far better value.”
US SQUASH PLAYER DEMOGRAPHICS
• 19% are “C” Level, Owners, Partners or Presidents
• $287,000 is the average household income
• $1,407,000 is the average net worth
• 98% have college degrees, 57% have graduate degrees
• High correlation between US Squash database and the top 100 wealthi-est zip codes list: 3 of the top 5 wealthiest zip codes are the 3 most rep-resented zip codes in the US SQUASH database (and 5 of the top 11)
SQUASH MAGAZINE READER PROFILE
• 66% are between 25 & 55 years of age (mean age 43)
• 86% of respondents are male, 81% Caucasian
• 52% are from Northeast
• 98% of readers have degrees from 4-year colleges (BA/BS)
• 57% of readers have a Masters or Doctorate (among those age 25+)
• 79% own their homes; 32% own 2 homes or more
• 36% own luxury cars; 55% have 2 or more cars
• 19% C-Level, Owner, Partner, or President; 7% on corporate boards; 25% on nonprofit association boards
• 57% fly 6 or more times/year (73% fly internationally, 21% 3 or more times/year)
• 53% of US Squash players perceive Squash Magazine as being the biggest value for joining US Squash with 95% spending up to 60 min-utes reading each issue
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ANNUAL HOUSEHOLD INCOME
• 36% Of respondents have a household income (before taxes) of $100,000 - $250,000
• 19% Of respondents have a household income (before taxes) of $250,000 - $1,000,000
• 41% Of respondents have investments assets (excluding their homes) of $175,000 - $5,000,000, 36% of whom have investments valued over $250,000
• Mean household income-$286,796 (among those age 18+)
• Mean net worth-$1,405,432 (among those age 18+)
OTHER RELEVANT INTERESTS OF SQUASH PLAYERS INCLUDE
• 49% Are golfers
• 45% Play tennis
• 40% Ski
WEBSITE – www.ussquash.com Sessions: 2,636,538Page Views: 18,039,625Unique Page Views: 11,486,417Pages per Session: 6.84Average Session Duration: 00:05:31Users: 551,985 Rankings pages received more than 900,000 page viewsTournaments pages received more than 9 million page views
*based on 2013-2014 season
SQUASH MAGAZINE CIRCULATION
Squash Magazine is distributed to more than 10,000 direct squash enthusiasts & athletes 8x per season:
• Circulation is 12,000 to US Squash members & Squash Magazine, subscribers, clubs and colleges
• Readership is conservatively estimated to be greater than 30,000 as a result of pass-on readers in homes, clubs and colleges around the country.
OUR AUDIENCE
OUR REACH
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Squash Magazine is the #1 magazine in squash. Published for 17 straight years, it is the most valued benefit of being a US Squash member and has an extremely dedicated readership.
• 6 issues per season published : October, December, February, April 2014 and June and August 2015
• Squash Magazine typically includes 48 or 56 total pages per issue
• The US Squash Yearbook is a publication that will take a look back on the 2014-2015 season. It will include major national championships, listings of champions and rankings as well as other interesting facts and photos from the tournament season
The following advertising opportunities are available:
US SQUASHYEARBOOK
6 INCLUSIONS PLUS
US SQUASH YEARBOOK
(15% Discount)
6 INCLUSIONS(10% Discount)
4 INCLUSIONS(7% Discount)
2 INCLUSIONS(5% Discount) 1 INCLUSION
FULL PAGE ADFULL COLOR
$2,800 $13,600 $10,800 $7440 $3800 $2,000
FULL PAGE AD BLACK & WHITE
$2,100 $10,200 $8,100 $5,580 $2,850 $1,500
1/2 PAGE AD FULL COLOR
$1,680 $8,160 $6,480 $4,464 $2,280 $1,200
1/2 PAGE AD BLACK & WHITE
$1,260 $6,120 $4,860 $3,348 $1,634 $900
1/3 PAGE AD FULL COLOR
$1,204 $5,848 $4,644 $3,199.20 $1,634 $860
1/3 PAGE AD BLACK & WHITE
$924 $4,488 $3,564 $2,455.20 $1,254 $660
1/4 PAGE AD FULL COLOR
$924 $4,488 $3,564 $2,455.20 $1,254 $660
1/4 PAGE AD BLACK & WHITE
$644 $3,128 $2,484 $1,711.20 $874 $460
1/6 PAGE AD FULL COLOR
$644 $3,128 $2,484 $1,711.20 $874 $460
1/6 PAGE AD BLACK & WHITE
$504 $2,448 $1,944 $1,339.20 $684 $360
MohaMed elshorbagyOne half Of a brOther tandem making waves On the Psa tOur
U.S. OPEN 2013a wOrld-Class field On disPlaY at dreXel universitY seeks title
THE VERDICTsquash lOses 2020 vOte,gains resPeCt
TEAMS PERFORMled bY sObhY sisters, usa earns medals this summer
october 2013 / www.squashmagazine.com
SQUASHMAGAZINE17.1.indd 1 9/24/13 12:31 PM
MohaMed elshorbagyOne half Of a brOther tandem making waves On the Psa tOur
U.S. OPEN 2013a wOrld-Class field On disPlaY at dreXel universitY seeks title
THE VERDICTsquash lOses 2020 vOte,gains resPeCt
TEAMS PERFORMled bY sObhY sisters, usa earns medals this summer
october 2013 / www.squashmagazine.com
SQUASHMAGAZINE17.1.indd 1 9/24/13 12:31 PM
MohaMed elshorbagyOne half Of a brOther tandem making waves On the Psa tOur
U.S. OPEN 2013a wOrld-Class field On disPlaY at dreXel universitY seeks title
THE VERDICTsquash lOses 2020 vOte,gains resPeCt
TEAMS PERFORMled bY sObhY sisters, usa earns medals this summer
october 2013 / www.squashmagazine.com
SQUASHMAGAZINE17.1.indd 1 9/24/13 12:31 PM
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ONLINE
Promote your products and services on the #1 most visited squash site in the United States.
www.ussquash.com
The following advertising opportunities are available:
12 MONTHS(30% Discount)
6 MONTHS(20% Discount)
3 MONTHS(15% Discount)
2 MONTHS(10% Discount) 1 MONTH
TILE HOMEPAGE
$16,800 $9,600 $5,100 $3,600 $2,000
BANNER TOURNAMENTS
$14,700 $8,400 $4,462.50 $3,150 $1,750
BANNER RANKINGS
$14,700 $8,400 $4,462.50 $3,150 $1,750
BANNER PROFILES
$14,700 $8,400 $4,462.50 $3,150 $1,750
TILE NEWS
$8,400 $4,800 $2,550 $1,800 $1,000
TILE JUNIOR SQUASH
$4,200 $2,400 $1,275 $900 $500
TILE DOUBLES SQUASH
$3,150 $1,800 $956.25 $675 $375
TILE WOMEN’S SQUASH
$2,100 $1,200 $637.50 $450 $250
TILE COLLEGE SQUASH
$2,100 $1,200 $637.50 $450 $250
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ONLINE
Squash Magazine’s website also offers excellent exposure to the most committed squash players. Home page advertisers on ussquash.com also receive partner recognition on the home page of squashmagazine.com
www.squashmagazine.com
OTHER OPPORTUNITIES
In addition to the listings on page 6, to promote available jobs on the site which attracts the most qualified candidates, job listings may be posted in the “Job Opportunities” section of ussquash.com
Job Listing - $125 for 30 Day Listing (up to 250 words and logo)
Listing your squash camp through US Squash is an extraordinary opportunity to promote your program. Your ad will be in posted in the “Squash Camps” section of ussquash.com for one year.
Squash Camp Listing – starts at $300. For further Camp options, see page 9.
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• Digital Drive – Sent to entire US Squash database of more than 50,000 subscribers*
• E-Bulletins – Sent to targeted E-Communications*
* Sent weekly
The following advertising opportunities are available:
12 MONTHS (30% Discount)
6 MONTHS (20% Discount)
3 MONTHS (15% Discount)
2 MONTHS (10% Discount)
1 MONTH
DIGITAL DRIVE (50,000*) $3,780 $2,160 $1,147.50 $810 $450E-BULLETINSJUNIORS (3,000*) $3,780 $2,160 $1,147.50 $810 $450DOUBLES (1,500*) $2,100 $1,200 $637.50 $450 $250WOMEN’S (4,000*) $2,100 $1,200 $637.50 $450 $250TOURNAMENT DIRECTOR/
PROS/COACHES (800*)$2,100 $1,200 $637.50 $450 $250
* E-mail Addresses
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CAMPSE-MAIL
Promotion of your camp may be extended to reach the entire US squash community with inclusion in US Squash’s camp-specific emails sent to its entire database of more than 50,000 squash enthusiasts nationally. Frequency is up to 5x and priced according to duration of placement and add-on preferences. All camp advertisers also are listed on Camps page of ussquash.com/participate/camps for an entire year.
GOLD (February/March/April/May/June)
SILVER (March/April/
May/ June)
BRONZE (April/May/June)
TOP LINE CAMP PACKAGE
$1,450 $1,250 $1,000
SECOND LINE CAMP PACKAGE
$1,200 $1,000 $750
BASIC CAMP PACKAGE
$950 $750 $500
•TournamentUpdates–IncludedinPromotionviaEvents(seepage10)
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PROMOTION VIA EVENTS
U.S. JUNIOR CHAMPIONSHIPS*
US Squash hosts nearly three dozen major championships annually. Promotional opportunities range from displaying products at events and distributing materials, to inclusion in all aspects of marketing and communication surrounding events. Generally there are three categories of events, Juniors, Adults and Doubles, and promotions may be conducted at a single event, or the entire series of events by type.
FEE DISPLAY AT TOURNAMENT
EVENT SIGNAGE
GIFT BAG (IF SCHEDULED)
TOURNAMENT-SPECIFIC EMAILS
BANNER ON TOURNAMENT
PAGEPREMIUM JUNIOR SERIES
$5,500 ALL YES YES YES YES
PLUS JUNIOR SERIES
$3,500 ALL YES YES - -
STANDARD JUNIOR SERIES
$2,000 ALL - - - -
The U.S. Junior Championships Series is an opportunity for junior players to participate in a U.S. Championship event at their ability level. Marketing to these Junior players and their families is an excellent way to reach a heavily invested population of the squash community.
*U.S. Junior Open, U.S. Junior Championships, Junior Silver, Junior Bronze
PREMIUM SINGLE EVENT
$750 1 YES YES YES YES
PLUS SINGLE EVENT
$550 1 YES YES - -
STANDARD SINGLE EVENT
$350 1 - - - -
2014 U . S . J UNIOR
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U.S. ADULT CHAMPIONSHIPS* The adult championships reach a dedicated squash playing population, many of whom have been involved in the game for decades, as well as the elite players competing in the U.S. “Closed” Championships. Skill Level players gather from all over the country after com-peting in 8 Regional Championships to earn titles from 3.0 to 6.0 National Championships.
*U.S. Masters, U.S. Championships, U.S. Skill Levels
FEE DISPLAY AT TOURNAMENT
EVENT SIGNAGE
GIFT BAG (IF SCHEDULED)
TOURNAMENT-SPECIFIC EMAILS
BANNER ON TOURNAMENT
PAGEPREMIUM
ADULT SERIES
$3,000 ALL YES YES YES YES
PLUS ADULT SERIES $2,000 ALL YES YES - -
STANDARD ADULT SERIES
$1,500 ALL - - - -
PREMIUM ADULT SINGLE EVENT
$650 1 YES YES YES YES
PLUS ADULT SINGLE EVENT
$450 1 YES YES - -
STANDARD ADULT SINGLE EVENT
$250 1 - - - -
NATIONAL
2015 2015
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U.S. DOUBLES CHAMPIONSHIPS* These events, typically taking place at private clubs, reach some of our most affluent players while they are doing what they love, competing at the high-est level, whether it be the U.S. Doubles, U.S. Mixed Doubles, Father-Son or Century Doubles National Championships.
FEE DISPLAY AT TOURNAMENT
EVENT SIGNAGE
GIFT BAG (IF SCHEDULED)
TOURNAMENT-SPECIFIC EMAILS
BANNER ON TOURNAMENT
PAGE
PREMIUM DOUBLES SERIES
$2,500 ALL YES YES YES YES
PLUS DOUBLES SERIES
$1,500 ALL YES YES - -
STANDARD DOUBLES SERIES
$1,000 ALL - - - -
*Seven major doubles national championships
PREMIUM DOUBLES EVENT
$650 1 YES YES YES YES
PLUS DOUBLES EVENT
$450 1 YES YES - -
STANDARD DOUBLES EVENT
$250 1 - - - -
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We recommend a combination of marketing tools to ensure your intended audience receives your message in a variety of ways and multiple times.
Examples include:
PACKAGE 1
• 2 inclusions – 1 full page black and white ad in Squash Magazine: $2,850
• 3 month E-News inclusion: $1,147.50
• Silver Camp Email with Top Line Add-On – Inclusion in camp-specific email March through June: $1,250
• Premium Junior Series Event Package: $5,500
PACKAGE 2
• 6 inclusions – 1/4 page color ad in Squash Magazine: $6,480 with 10% multiple inclusion discount)
• 12 month E-News inclusion – sent monthly: $3,780 (with 30% multiple inclusion discount)
• Standard Adult Singles Series: $1,500
PACKAGE 3
• 6 inclusions plus US Squash Yearbook – 1/2 page color ad in Squash Magazine: $8,160 (with 15% multiple inclusion discount)
• 3 month Homepage tile: $5,100 (with 15% multiple inclusion discount)
• 6 month Doubles Update ad inclusion: $1,200 (with 20% multiple inclusion discount)
PACKAGE 4
• 2 month Tournament Listing webpage banner: $3,150 (with 10% multiple inclusion discount)
• 1 month Women’s Update ad inclusion: $250
• 2 month Women’s Squash landing page Tile: $450
PACKAGE 5
• 1/2 page color ad in Squash Magazine: $860
• Premium Junior single event: $750
PACKAGES EXAMPLES
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SAMPLE ONLINE ADVERTISEMENTS
US Squash design services are available for a flat fee of $200 per ad.
ONLINE AD SPECIFICATIONS
Website Banner: 728 x 90 pixels
Website Tile: 300 x 250 Pixels
Camp Email Advertisement: 420 x 190 pixels
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Website Banner: 468 x 60 pixels
Online E-News Ad Specifications:
E-News/E-Bulletin/E-Update Advertisement: 175 x 145 pixels and 420 x 190 pixels
SAMPLE PROMOTION VIA EVENT
Online Event Display/Email Specifications:
Tournament Email Advertisement: 175 x 145 pixels
For more information contact
[email protected] or 212.268.4090