us mobile tv slide set
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8/6/2019 US Mobile TV Slide Set
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US Mobile Video Uptake
#IN1005040MMT
#IN1004670MBSMarch, 2011
Gerry Kaufhold
Principal Analyst, In-Stat
+1.480.609.4537
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Network-Based TV Content Next Steps
DigitalMediaPlayers/Recorders
GamingConsole
AppleTV/Other STBs
HDTV
PC
Set Top
box
Broadband modem
Home
Gateway
Converged
Upstream IP
Network
In-Home data Net
In-Home Broadcast
Network
Managed In-
Home Unified Net Connections
to TV Devices
This system supports Voice over IP (VoIP) and two-way video conferencing, as
well as widgets to share connections, content and services with others
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Network-Based TV Content for Mobile
Source: In-Stat, 6/09
Converged
Upstream IP
NetworkIn-Band Mobile Data
& Streaming
Overlay Mobile Data
& Streaming
Content from a particular end-
user’s authorized services
Additional Content from
specialized mobile services or from
the Mobile Internet
Mobile Devices:
• Cellular Handsets
• Smart Phones
• Netbooks
• Notebooks
• Mobile Internet Devices
• Mobile Devices (Kindle)
• In-vehicle Entertainment
Portable Devices:
• iPods, iPads, iTouch, MP3
• PNDs, Portable Games
• Other Portable Devices
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The
Mobile
Devices
In-Stat has a forecast for each of the red
dots! And a quarterly device tracker.
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Worldwide Phenomenon
• Japan’s ISDB-T
• Latin America’s ISBVD-T
• US ATSC Mobile DTV
• Analog TV in China, India, Latin America
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400
450
Worldwide Mobile TV Viewers and Subs
Source: In-Stat 2/11
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US Mobile DTV Gains Momentum
• Open Mobile Video Coalition
– Up to 600 Local TV stations on-air by 2011
– Top 50 DMAs, 98 of top 100 DMAs
• Mobile Content Venture (MCV)
• Mobile DTV Forum
• Mobile500 Alliance
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http://www.omvc.org/_assets/images/OMVC-Coverage-Map.jpg
US Mobile DTV Coverage Plans
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US Market Set To Take Off
• Mobile PC-TV Devices
• TVZen Wi-Fi Hot Spot with Tuner
• Emerging Smartphones with Tuners
• In-Vehicle Systems with Mobile Tuners• Local TV Station Promoting Mobile
Services on-air, on-line, and mobile
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US Shipments of Tuner Devices
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Up to 16 million tuner-equipped devices
expected to ship during 2014
North America 2009 2010 2011 2012 2013 2014
Digital Mobile Tuner Shipments (000s) 110 150 1,200 3,500 10,000 16,000
Average Selling Price (US$) $4.00 $3.80 $3.42 $2.98 $2.53 $2.28
Annual Value (US$ M) $0.4 $0.6 $4.1 $10.4 $25.3 $36.4
Annual Growth Rate - 29.5% 620.0% 153.8% 142.9% 44.0%
Source: In-Stat, 3/2011
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Mobile Tuner Devices in Use
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North America 2010 2011 2012 2013 2014
Digital Mobile Tuner Shipments (000s) 150 1,200 3,500 10,000 16,000
Annual Growth Rate - 700.0% 191.7% 185.7% 60.0%
Accumulated Total (000s) 150 1,350 4,850 14,850 30,850
Annual Growth Rate - 800.0% 259.3% 206.2% 107.7%
Source: In-Stat, 2/11
Up to THIRTY MILLION devices equipped
with Mobile TV Tuners by 2014!
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Related In-Stat Research
Worldwide Cellular and Broadcast Mobile TV , IN1004670MBS, July, 2010http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1004670MBS
World Mobile Silicon TV Tuners in Eight Regions, IN1005040MMT, November, 2010
http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1005040MMT
Future Cellphones: Current User Preferences Drive Future Handset Designs,IN1004741MCM January, 2011
http://www.in-stat.com/catalog/wcatalogue.asp?id=231#IN1004741MCM
China's CMMB Market Update: Subsidies from China Mobile Activate the CMMB
Market, IN1004840CCM, June, 2010
http://www.instat.com/catalog/Ccatalogue.asp?id=212#IN0904402CM
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Contact In-Stat
Gerry Kaufhold, Principal Analyst
Email: [email protected]
Voice: 480-483-4537
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