mobile tv - connection the world

15
Together wherever you are!

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Post on 24-Jun-2015

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If Broadcasters can connect the consumers when broadcasting Live, then viewers will become fans on the digital arena.

TRANSCRIPT

Page 1: Mobile tv - connection the world

Together wherever you are!

Page 2: Mobile tv - connection the world

Mobile strategy

The mobile channel a stand alone service.

Enable the French speaking community to connect with each other.

Connect social & media monitoring.

Be larger than life!

Page 3: Mobile tv - connection the world

Get it flying?

Page 4: Mobile tv - connection the world

Move your Broadcast to a bigger audience

Page 5: Mobile tv - connection the world

From consumers to fans

Enable your fans to connect call each other from inside the app while they’re watching your content.

Enable the consumers to share the content.

Enable consumers to remind each other that a broadcast is on.

Remind the consumer that want’s a push into their mobile when:- When there’s Breaking news- A new trailer- Their favorite show is on

The push enters the consumers screen - convenient to enter the show/news/trailer/etc.

The responsive screen brings a new life to live.

Page 6: Mobile tv - connection the world

The ecosystem

Reminders Sharing

Messaging In app calling

Page 7: Mobile tv - connection the world

Why are we doing this?Objective is to

increase:

Number of subscribers

Number of Viewers

Loyalty among customers

Page 8: Mobile tv - connection the world

How do we create a relationship?First we have to tune

into what consumers are saying in order to get to know them.

Then, we have to communicate with them in order to create a relationship with them.

First after an established relationship, can we change their perspective.

Page 9: Mobile tv - connection the world

Some examples

We can filter so that we see who's talking & when - so we can understand when it’s a good time to talk to different groups.

Page 10: Mobile tv - connection the world

Some examplesWe can in real time see how much communication there is around, the shows, people etc. compared to different competitors.

We are competing for the consumers attention.

Page 11: Mobile tv - connection the world

We have to give the consumers

something!

How do we start!

Page 12: Mobile tv - connection the world

First we need some sort of tech description around things that should be included in the application.

Page 13: Mobile tv - connection the world

Then we need to create a time plan for different steps with a budgets.

Page 14: Mobile tv - connection the world

Some things to talk about.

Page 15: Mobile tv - connection the world

Price strategy could be…