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Urban Renewal project ‘Ledeberg leeft’ Citizen involvement 6 november 2009

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Page 1: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Urban Renewal project ‘Ledeberg leeft’

Citizen involvement

6 november 2009

Page 2: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Background

GHENT

Page 3: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

General facts and figures

• Overall surface: 15.643 ha• Population: 239.541 (2009)

- Growth/Increase +2000 since 2008 (+0,84%)

- Ranking second to Antwerp, both in Flanders and in Belgium

- Slight female predominance (51,06%)

- 22.254 immigrants (9%)

Page 4: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

General facts and figures

• Originated at the confluence (“Ganda”) of the rivers Scheldt and Lys

• Currently situated at the European crossroads of E40 (London-Istanbul) and E17 (Lisbon-Stockholm) motorways, the centre of Europe

Page 5: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

General facts and figures

• Ghent-Sint-Pieters railway station: most importantpassenger station of Flanders, international and regional gateway

• Water: port, canal Ghent-Terneuzen, connection with Western Scheldt and North Sea (accessible for ships up to 80,000 tons)

Page 6: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

General facts and figures

City of Ghent administration:

4.813 collaborators (2008)- 34% technicians- 11% safety personnel (Fire Department)- 55% administration employees(not included: 1.794 Education Department

1.183 Local Police)

48,41% men / 51,59% women145 locations in Ghent, 450 buildings

Page 7: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

General facts and figures

City of Ghent administration:

• Approx. 80 services (grouped into) 12 departments

• Managementteam: Heads of Department(incl. Chief of Police & Fire Departement) + city manager & deputy city manager

- Co-ordination- Communication- Advice (to Mayor & deputies)

Page 8: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Organisation Chart

City Council

Mayor

City Manager

Managementteam

Fin. Department

Dep.Welfare

Autonomousenterprises

Inter-municipal

Co-operation

AldermenMunicipal

npo’s

Ombudswoman

City Collector

Office of the City Manager

Human ResourcesDep.

Dep. FacilityManagement

Dep.Culture

Environ-mental

and Health Dep.

Dep.Education

Dep.City planing and mobility

Dep.City

promotionand

sports

Dep.Employment

andeconomy

Fire-Dept.

Police

Dep.Staff

Services

Page 9: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Background

• The municipality of Ghent wants to attune and achieve its policybased on the desires, concerns and difficulties of its citizens

Basic idea:• participation only succeeds if people are being well informed

• territory-based operations facilitates working procedures to suit the needs of the district

Page 10: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Community based planning: background

Community based planning has a history:

- ‘Interactive policy’- starting in the 1970s with advisory councils and hearings- evolving towards community based planning in the 1990s

- ‘Urban Organisation’ is continuously moving. Since 1995 the city of Ghent realized:

- a new departmental structure- project-based operation: to avoid ad hoc solutions- community based planning

Page 11: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Community based planning:background

A result of this evolution:

Position of community based planning within the organisation:

• Ressorting directly under the mayor, while urban renewal is the authority of a deputy mayor

• Horizontal position throughout the whole organisation: enhancesco-operation between city departments and neighbourhoodorganisations and residents

• Profile of community based planner: link between the citizens and the policy-makers (present in the district and on the level of the policy-makers)

• Political mandate to be the go-between

= boundary conditions to create an optimal environment forparticipation of citizens

Page 12: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Main objectives of community based planning

• offering opportunities to participate in municipal policy

• explain why certain measures are being taken

Creating involvement at a direct living environmentallevel by being present in the district, by visiting localorganisations, by organizing debates between the policy-makers and citizens, etc

Page 13: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Urban Renewal project ‘Ledeberg leeft’: redevelopment of an entirelocal district: an example

An integrated approach based on three cornerstones: linked on a horizontal and vertical level

• Spatial cornerstone: e.g.: infrastructure, public domain

• Social – economic cornerstone: e.g.: stimulate employmentopportunities

• Social – cultural cornerstone: e.g.: eliminate hidden conditions of poverty and loneliness, exchange between social-cultural organizations

Page 14: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 15: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 16: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Approach: urban development

The urban development was tackled first:

• four external urban development study bureaus were assigned

• core team for daily monitoring:

•Urban Development officer

• cabinet staff member

• staff department representative

Page 17: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Approach: organizational structure

counselling group with

Task: carry out the project, follow up, advice the steering group = advisoryComposition: core members + variabel members: expert municipal officers

brainstorming group

Task: feedback and advice to the steering group + counselling group = advisoryComposition: inhabitants ans local organisations from the district

Steering group

Task: take decisionsComposition: all parties involved, the competent Deputy mayors

and the Heads of Department

Official level

Resident level

Politicallevel

Page 18: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Urban development: Implementation

2 major implementation milestones:

• members of brainstorming group are not specifically trained to interpret a floor plan, procedures, etc.

Customised methods to extend the involvement and empathy

• conversing the vision of the urban development aspect to a broadaudience

Page 19: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: the brainstorming group

• a dozen consultations in the evening or during the weekend (opportune moment is crucial)

• composition:

• approximately 50 members with variable attendance between 20-35 people

• selection of members based on open call, advertisements in localnewspapers, etc.

• to determine the composition we looked at the plan range:• as regards to geographic level and• for each target group

Page 20: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 21: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: the brainstorming group

• these members became trusted representatives of their network, neighbours, etc. :

“our ambassadors” = result of the process: came spontaniously

Page 22: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 23: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: the brainstorming group

Methods/methodologies:

• going on the binch with a camera: practical exercise in the scope ofthe image quality plan

• replica exercise: street on a scale model with mobile blocks

• writing poems in the scope of redesigning a central square

• the correct baseline and slogan were selected immediately afterestablishing the vision, the brainstorming group contributed in takingoptions and rendering advice.

Page 24: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: the brainstorming group

Methods/methodologies:

• The variety of methodologies is crucial. Every member should feelconcerned

• also children were involved in our preliminaries

Page 25: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 26: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: conversing a visionto a broad audience

•co-operation with 2 study bureaus: • lay-out and newsletter• exhibition

• the vision was conversed into 6 objectives each receiving their propercolour and icon: ‘the six destined for Ledeberg’

Page 27: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

More and more accessible green, better living quality, better and more active service delivery, smoother and safer traffic, more space for meeting people

Implementation: conversing a visionto a broad audience

Page 28: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: conversing a visionto a broad audience

Page 29: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: conversing a visionto a broad audience

• indoor exhibition: current state of affairs in Ledeberg and the plans forthe future

• outdoor exhibition:

• specifically developed for people who want to pay a local visit

• walking tour along 14 different locations• all by yourself or a guided tour

• children allowed

• Theme tours with duo guide

Page 30: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Implementation: conversing a visionto a broad audience

• Introduction to the exhibition and starting signal:

• each citizen of Ledeberg received invitation for the opening reception

• short films• highlighting local employees and their experience withLedeberg

• the movies are shown in local shops

• one contact person for the entire project

• during the communication process possibility to give smalladjustments

Page 31: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy
Page 32: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

What is innovative?

• To collaborate with members of the brainstorming group who act asambassadors of the project

• theme tours: owing to the wide offer of interests, more inhabitants arebeing attracted

• Duo guide: tours with urban development expert and inhabitant

• each inhabitant of Ledeberg received an invitation for the openingreception

• teaser movies

Page 33: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Widely known

• The urban renewal project ‘Ledeberg leeft’ is well known

• people are very well informed about the project

• our task to provide the correct information

• logo of ‘Ledeberg leeft’ is often asked for by local organisations to usefor the promotion and communication of their activities = support

Page 34: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

• the strong motivation of the staff members

• co-operation of services beyond the departments

• co-operation between officials and inhabitants: reinforces commitment

• numbers of visitors to the exhibition: 569

• participants to the guided tours: 448

Quick wins

Page 35: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

Long-term results

• policy-related communication, participation and involvement coupled to the urban renewal project, receive a lot of attention in the localpolicy

• new methodologies have been used, evaluated and adjusted

• other urban renewal projects have been initiated

• our experiences were transmitted and adjusted with new information

Page 36: Urban Renewal project ‘Ledeberg leeft’epsa2009.eu/files/Symposium/Workshop_Ledeberg.pdf · 2009-11-20 · and mobility Dep. City promotion and sports Dep. Employment and economy

questions?

Contact: Nathalie DesmetKeizer Karelstraat 1 – 9000 GentTel.: 09 266 82 53E-mail: [email protected]