Star ratings/reviews r

Billing box

Lead actors names

Iconography

Film title

Strapline

Image including lead actors

Gives the audience an indication on what the film may be about

Famous faces are used on the poster to give the film prestige and thus persuade audiences to watch the feature

Very conventional attribute and is used to persuade audiences that the film is worth watching

Usually in a bold, simple, large font that contrasts to the background image colour

Contains all the information about the film that for legal reasons need to be included but aren't necessarily read by the audience. (e.g. producer, composer, director name, production company etc.)

Poster clearly states the film is based on a famous novel. The way the author’s name is highlighted will grab audience’s attention and thus increase their likelihood of watching the film if they’re already familiar with some of the author’s work.

Usually a large use of white space is risky since it may distract audience from the main picture. However, in this poster it works particularly well since the image is central and the bright colours contrast really strikingly the plain background.

Film title is in a simple yet bold font. There is only a couple of colours to the scheme of this poster (blue, reds, grey) which overall makes it neat and aesthetically pleasing to look at

This central image uses iconography, bright poignant colours, and two blended photos together, which looks artistic and eye-catching.

Billing box includes producers’ previous productions. This will persuade audiences to watch film if they are familiar with the movies mentioned: in this case ‘Atonement’ and ‘Eastern Promises’

Landscape layoutinstead of portrait

Multiple Images instead of just one central one

All of actors’ name instead of just main lead’s.

FilmRating

Film title in bright contrasting colour

Star ratings and film reviews quotes

Only one font used throughout whole poster

Well known font makes poster look amateur.

Billing box placed at the top of the poster which does not appeal to audience’s natural eye line flow.

Too many pictures/images/graphics on the poster makes it look confusing and overly busy.

Picture grading and editing does not look effective, and choice of image is poor.

Graphic chosen is too similar to the picture of the girl below therefore is unnecessary and amateur looking.

Too much white space even though the poster is already busy and full. This combination therefore is not effective.

Too many strap lines, which are really obscure and may confuse the audience as to what the film is about.

It is evident, that the poster works in synergy with other versions therefore, this may be confusing for a passer by who only sees one of the collection.

Strapline or film title? This is really confusing, and does not actually say much about the film.

No billing box, film rating, when it is out - only the website is stated.

Picture does not look as if it was especially taken for the poster but rather a pre-existing image that was just placed there. The fact that half the actress’ face is cropped off will probably diminish audiences’ desire to know her character and thus see the film.

Dark background colours (greys/blacks) are very commonly used in suspense/horror/thriller film poster to set the tone. It is a convention that enables the audience to quickly perceive the film’s genre.

Using a personal address to the reader in the strap lines will make them feel more involved with the plot and thus be persuaded to go see the film. This technique of using a question in the poster is also effective since it’s likely the audience will then think about the film in depth and what they are meant to reflect upon.

Editing the picture and adding brushes, colour effects etc is typically used to make the poster seem surreal which reflects many themes within the horror genre

Eroded and distorted fonts are great at depicting the horror theme, as it usually connotes with blood, knife marks and other iconography

Audience would not be able to realise it’s Daniel Radcliff, therefore not aware of the ‘celebrity appeal’

Picture not edited or re-touched as seen by the blemish

Text is not lined up properly; looks amateur

No Strapline to indicate what the film is about which may confuse audiences who may have never heard of it

No billing box, which for legal reasons MUST be included to credit producers/writers/composers/production companies etc.

Colour scheme of the poster only uses two colours: black & white. This makes the poster look unappealing, bland and will not catch the eye of audiences.

Photo very well edited: the grading reflects the mood, the colours are poignant and every detail is sharp and attention grabbing.The direct eye contact to the camera also works well since it makes audience feel like they are part of the story.

Here, Daniel Radcliffe’s name is included, and because it stands out against the plain background audiences will quickly see the film features him and will be persuaded to watch since he is famous and a good actor.

Unlike the previous ‘Woman in Black’ poster, this one is more specific about when the film is coming out instead of just ‘In Cinemas soon’. This is more effective, since audiences will remember the actual date and thus be inclined to watch the film even more.

Even though the Strapline is small here, and text not aligned it works well since it is placed over a special effects faded silhouette of a Ghost. This combination clearly shows audiences the film is a horror/thriller and will be scary.

After having analysed these various film posters, I have concluded I will need to include various vital attributes in my own film poster. This includes:

A bold, eye catching film title in a grunge font (to set the tone of horror) NB Fonts available from www.dafont.com

A central image (After analysing these posters, I have concluded it is best to use a photo of the main actress/actor as it would appeal more to audiences

Billing box for legal reasons

Strapline so audiences can get a sense of what the film will be about/ what might happen

Film rating (This would be appropriate considering the film genre is a horror)

Maybe ‘In cinemas soon’ or ‘Coming soon’ line. Additionally I could even add star ratings/review to persuade audiences film will be good