upendu business plan presentation
TRANSCRIPT
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Lucia RampantiCEO and Founder
Santa Clara, 11th of November
[email protected] | @upenduapp | fb.com/upenduapp
sports coaching revolution
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the booking platform to reserveyour personal coach
for your preferred sports
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opportunity | solution | market | business model | competitive advantage | team
SPORTS LESSONS ARE TOO EXPENSIVE
Two hundreds Millennials interviewed:
sports lessons are too expensive (55%)group lessons are useless (20%)
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opportunity | solution | market | business model | competitive advantage | team
CURRENT ALTERNATIVES
ask to a more experienced friend
watch videotutorials online
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TRENDS 1/2
“Millennials are already tech-dependent andearly adopters. We have seen this in their adoption of mobile
commerce and the sharing economy”
The State of Student Travel, Skift 2014
opportunity | solution | market | business model | competitive advantage | team
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TRENDS 2/2
“The revenue flowing through the sharing economy directly into people’s wallets will surpass $3.5 billion this year,
with growth exceeding 25%”
Forbes, 2013
opportunity | solution | market | business model | competitive advantage | team
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MOBILE APP TO BOOK SPORTS LESSONS
opportunity | solution | market | business model | competitive advantage | team
all sports
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THREE STEPS BOOKING PROCESS
choose yourlocation
opportunity | solution | market | business model | competitive advantage | team
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THREE STEPS BOOKING PROCESS
choose yourlocation
set your sports
opportunity | solution | market | business model | competitive advantage | team
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THREE STEPS BOOKING PROCESS
choose yourlocation
registration
set your sports
opportunity | solution | market | business model | competitive advantage | team
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THREE STEPS BOOKING PROCESS
choose yourlocation
set your sports
find your personal coach
opportunity | solution | market | business model | competitive advantage | team
registration
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PROFESSIONAL OR AMATEUR
Upendu leverages the competition among instructors giving final users the power to choose.
- or -
opportunity | solution | market | business model | competitive advantage | team
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$ 6Bin US
SPORTS COACHING INDUSTRY
opportunity | solution | market | business model | competitive advantage | team
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$ 6Bin US
Increased from $ 5.13 B to $ 6 B in the last 5 years.
Statista 2014
opportunity | solution | market | business model | competitive advantage | team
GROWING MARKET
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opportunity | solution | market | business model | competitive advantage | team
MILLENNIALS AS TARGET MARKET
adventureeducational
travel
student travelers command amarket value of $320 billion
+ 80 M
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opportunity | solution | market | business model | competitive advantage | team
MILLENNIALS AS TARGET MARKET
adventureeducational
travel
student travelers command amarket value of $320 billion
+ 80 M
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opportunity | solution | market | business model | competitive advantage | team
MILLENNIALS AS TARGET MARKET
student travelers command amarket value of $320 billion
+ 80 M
adventureeducational
travel
Skift 2014
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opportunity | solution | market | business model | competitive advantage | team
MILLENNIALS AS TARGET MARKET
Skift 2014
student travelers command amarket value of $320 billion
80 M
adventureeducational
travel
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% PER TRANSACTION
20%
opportunity | solution | market | business model | competitive advantage | team
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POSSIBLE ALTERNATIVES
weekly feefor unlimited lessons - or - prepaid package
of 5/10 lessons
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy Piedmont
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy Veneto Abruzzo Switzerland FrancePiedmont
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy Veneto Abruzzo Switzerland FrancePiedmont
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy Veneto Abruzzo Switzerland FrancePiedmont
opportunity | solution | market | business model | competitive advantage | team
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FROM WINTER SPORTS TO EVERY SPORTS
Trentino Lombardy Veneto Abruzzo Switzerland FrancePiedmont
opportunity | solution | market | business model | competitive advantage | team
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UPENDU AMBASSADORS
Trentino
VenetoLombardy
Piedmont
opportunity | solution | market | business model | competitive advantage | team
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STRATEGICAL SPORTS EVENT
opportunity | solution | market | business model | competitive advantage | team
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opportunity | solution | market | business model | competitive advantage | team
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opportunity | solution | market | business model | competitive advantage | team
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WHICH EVENTS IN ITALY?
opportunity | solution | market | business model | competitive advantage | team
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THE ROLE OF SPORTS ASSOCIATION
opportunity | solution | market | business model | competitive advantage | team
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fitness
sports
peer2peer
only professionals
FITNESS VERSUS SPORTS
opportunity | solution | market | business model | competitive advantage | team
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TRAVELERS FOCUSED SERVICE
Upendu is addressed to people who travel, this target will rarely book the same instructor more than once.
opportunity | solution | market | business model | competitive advantage | team
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GROWING TEAM
Advisorteam dynamics, startup, digital
CEO and co-founder of Empatica6 years of experience in running a
digital startup
FounderUI-UX, marketing, PR, sales
double degree in architecture, PoliMi+PoliTofulbright entrpreneurial scholarship:
BEST program, Santa Clara University (CA)
Matteo LaiLucia Rampanti
opportunity | solution | market | business model | competitive advantage | team
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NEW ENTRIES
opportunity | solution | market | business model | competitive advantage | team
CTOiOS, HTML5, CSS3, PHP, jQuery
Former IT consultant for Reply, CTO at MyTable. Co-founder of Materest.
Code addicted
CMOSEO, marketing strategy, business planFederica has worked first for a big firm,
FIAT, then for a startup, MyTable.Co-founder of Materest.
Marco FioreFederica Toso
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FAIL FAST SUCCEED FASTERlast pivot Sept ‘14
accelerationprogram
incubationprogram
accelerationprogram
entrepreneurialprogram $ 35k
entrepreneurial scholarship 48k €
March ‘13 May ’13 Sept ‘13 April ‘14 Sept ’14
- conslusions -
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Dec ‘14 March ’15 June ‘15 Sept ‘15 2016 2017
WHAT NEXT?
workingprototype pilot
event
iOSbeta app
international event
north of Italy coveredwith winter sports,and summer sports
EUROPE
- conslusions -
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RAISING $ 500k
marketing
$ 500k25%
8%
14% 11%
28%
14%
trips
consulting
assets
development
others
- conslusions -
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FINANCIAL PROJECTIONS
$500.000,00
$0,00
$500.000,00
$1.000.000,00
$1.500.000,00
$2.000.000,00
$2.500.000,00
$3.000.000,00
$3.500.000,00
$4.000.000,00
$4.500.000,00
2015 2016 2017 2018 2019
revenues
profit
- conslusions -
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FINANCIAL PROJECTIONS
$500.000,00
$0,00
$500.000,00
$1.000.000,00
$1.500.000,00
$2.000.000,00
$2.500.000,00
$3.000.000,00
$3.500.000,00
$4.000.000,00
$4.500.000,00
2015 2016 2017 2018 2019
revenues
profit
- conslusions -
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EXIT STRATEGY