business plan english presentation
TRANSCRIPT
Turning desires into reality!
THE PROBLEM
There is a saying!
You can’t have both the dog happy and the pie fullAs you can’t buy branded hot products, way cheaper than retail!
OUR SERVICE
Reverse auction platform where you always buy cheaper!
OUR SERVICE
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
It will cost you $1 to reveal
$
OUR SERVICE
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
$ 510.00
$ 80.00 cheaper (13.6% discount)
OUR SERVICE
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
It will cost you $1 to reveal
$
OUR SERVICE
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
$ 480.00
$ 110.00 cheaper (18.6% discount)
OUR SERVICE
Online selling platform of branded products
Uses consumer power to drive down the
prices
Offering huge discounts
Turning desires for hot products into the greatest
discounts ever!
BUSINESS MODEL originality
New Buying Method
Socially Powered Discounts
Snowball effect
BUSINESS MODEL benchmarking
New products at very good prices
Live Auctions
Socially powered price reductions
Benchmark In common Additional
Buying model allows further price reductions
Prices reducing instead of increasing
Hotter products and monetized price reductions
$10.2m Series A & Seed funding
$11.7b Total Revenue 2011
$48b Total Revenue 2011
Huge discounts offered Focused on branded goods instead of services
$4b Gross Billings 2011
COMPETITORS
products
services
standard prices huge discounts
FINANCING
Credit Packs sold with a minimum purhcase of $10
that are used for:
Main Source of Revenue
Clicks made in order to check actual prices
Buy Products
(gross margin of minimum 32%)
(gross margin of range 5%-10%)
Total e-Commerce Revenues
$861 billion in 2011 (*Interactive Media Retail Group)
TARGET MARKET
Daily Deals market Gross
Billings
$4.5 billion in 2011
E-bay Total Revenue
$11.7 billion in 2011
TARGET MARKET
Daily Deals market Gross
Billings
$4.5 billion in 2011
E-bay Total Revenue
$11.7billion in 2011
TARGET MARKET
TOTAL TARGET MARKET
$16.2 billion in 2011
BUSINESS PLAN GOALS
07/2011: Commencement of web-site development
08/2011: Company incorporation/solution of law issues/Tax issues
12/2011: Launch of Beta-Testing version
02-03/2012: Official launch of EU platform
04-06/2012: First round of Angel Funding
06-08/2012: Incorporation of technical & marketing specialists / Implementation of launch strategy
09-12/2012: Proof of concept in EU markets
2013: 2nd round of funding / Preparation for US launch
2014: POINT OF BREAK-EVEN
PREP
ARATIO
N
EXPA
NSION &
LAUNCH
TIPPIN
G & B
REAK-
EVEN
POIN
T
THE TEAM
Jacko CarassoC.E.O. & Co-founder
Ilias PantelakisC.O.O. & Co-founder
George MiskosC.T.O.
Paschalis Kitsikopoulos Business Development Manager
- 4 years in B2B commerce
- Main shareholder of Athens Stock Exchange company
- 2 years in Henkel- Henkel Innovation
Challenge Winner- ESADE Business
School Marketing Management MSc
- 5 years programming experience
- Tutor in programming courses in Greek University
- Coding artist
- 3 years experience in International Business Development through his company
- Shareholder of Athens Stock Exchange company
- Northeastern University Boston
1ST MONTH RESULTS
3.000 new users
€1.2 cost/user acquisition with decreasing trend
27% returning customers
8 products sold with least discount of 30%
1369 price reveals up to date
EXECUTIVE SUMMARY
• dealingers.com was founded in 2011 with the vision to establish a new and safe marketplace, where everyone can buy hot products cheaper!
• It is an online reverse-auction platform where product prices decrease instead of increase in function with the number of users that take part in each auction. At the end all products are sold at a lower price than their retail price.
• The business model is unique and is differentiated from other websites of deals and auctions in the market in terms of decreasing prices instead of increasing, in terms of new products instead of used, and also in terms of branded products instead of services.
• The financing comes from the clicks made from each user in order to check and reduce the current selling prices.
• The target market is part of the total e-commerce market and is highly connected with the daily deals market and the auctions market.
• Its go-to-market strategy is based on building trust and educating consumer at a first stage. For this reason public relations (indirect adv.) combined with free credit trials is our initial approach to market. Later on actions that will build awareness will be made.
• The team is composed of 4 professionals coming from different backgrounds covering expertise from marketing, commerce, international business and programming.
BUSINESS MODEL explained
STEP 1. Check current price just with
one click
STEP 2. If you like the price, you can
buy it
STEP 3. Or click again for an even lower
price
Many users participate in each deal driving prices lower and lower just by checking current selling prices, till a user decides to buy the product
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
It will cost you $1 to reveal
$
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
It will cost you $1 to reveal
$
CHECK CURRENT DISCOUNT
TabletStarting price: $ 590.00
$ 510.00$ 80.00 cheaper (13.6% discount)