TheContentsIntroductionBrand Identities Simplicty vs complexityconclusion

IntroductionLooking back at Carsten Nicolai’s Work you straight away notice a few things; Complexion, Sound and Theory. These three traits are what I wanted to bring across with this experiment called “Sound Visualised”. The concept behind this project is to develop and progress some of the already existing research Nicolai has uptaken when it comes to sound visualisation. Nicolai’s work tends to attempt to visualise sound in a number of ways be it through digital work or analog, and the same happens when working as his alter ego ‘Alva Noto’; with him supporting his music visually, and his music supporting his visuals.

Thats why I wanted to attempt to visualise a number of musical genres to their core. This experiment got me to look at synthesesia, the meaning of colour to create visuals that were generated by the ‘audio’, that for once would be represented by print.

These are the results of my experiments...

Right10%

90%

Coca Cola

05BRranding ecognition

kodak

wrongRight

45%55%

07BRranding ecognition

Marlboro

Right20%

80%

Burger King

Right20%

80%

Google

50%50%

Wrong

Right

13BRranding ecognition

95%

pepsi

Right5%

95%

BMW m3

Right65%

35%

Amazon

Right25%

75%

BBC

Right75%

25%

Nintendo

Right75%

25%

Atari

Right20%

80%

hewelett Packard

Right15%

85%

Harley Davidson

Right50%50%

Subway

45%55%

Wrong

Right

HBO

20%80%

Wrong

Right

Ebay

65%35%

Wrong

Right

NBC

50%50%

Wrong

Right

Apple

65%35%

Wrong

Right

Target

65%35%

Wrong

Right

Royal Air Force

50%50%

Wrong

Right

LG

80%20%

Wrong

Right

Ebay

65%35%

Wrong

Right

OXfam

85%15%

Wrong

Right

Lego

70%30%

Wrong

Right

Adobe

Right10%

90%

Bic

Right55%

45%

Cartoon Network

Right45%

55%

T-Mobile

65%35%

Wrong

Right

Eurosport

70%30%

Wrong

Right

Cisco

35%65%

Wrong

Right

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wrongRight

Ash Alba Jack Piper taavi Rachey james George Jay James

simplicityvs complexity

ConclusionLooking back at Carsten Nicolai’s Work you straight away notice a few things; Complexion, Sound and Theory. These three traits are what I wanted to bring across with this experiment called “Sound Visualised”. The concept behind this project is to develop and progress some of the already existing research Nicolai has uptaken when it comes to sound visualisation. Nicolai’s work tends to attempt to visualise sound in a number of ways be it through digital work or analog, and the same happens when working as his alter ego ‘Alva Noto’; with him supporting his music visually, and his music supporting his visuals.

Thats why I wanted to attempt to visualise a number of musical genres to their core. This experiment got me to look at synthesesia, the meaning of colour to create visuals that were generated by the ‘audio’, that for once would be represented by print.

These are the results of my experiments...