unlocking the power of mobile | choozle
TRANSCRIPT
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Unlock the Power of MobileAugust 18, 2015
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1. Mobile Industry
2. Advantages
3. Targeting
4. Small screen, big impact
Steps for your mobile strategy:
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What’s happening in the mobile industry?
• 107% spending jump from 2013 to 2014
• 300% growth in next 3 years• ¼ of all digital video ad spending
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Advantages to Using Mobile
• Accessibility• Size of Medium• Time Relevance• Cost• Intimacy
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Targeting on Mobile Devices
• Younger generations use mobile devices more
• In app ads vs. mobile web ads
• Diversifying your campaign strategy
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Small Screen, BIG Impact
vs.
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QUESTIONS?
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