cannes lions initiative unlocking the power of mobile
Post on 18-Sep-2014
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DESCRIPTIONCannes Lions Initiative Unlocking The Power of Mobile
Cannes Lions Initiative "Unlocking The Power of Mobile" 21 June, 2010
Bader pointed out that there were four wins for marketers in mobile: 1. Media ROI2. In-Store & Shopper Marketing3. Loyalty & CRM Programme Management4. Consumer Engagement with Brands
SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.