abcs: the building blocks for programmatic campaigns | choozle
TRANSCRIPT
![Page 1: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/1.jpg)
ABCs: The Building Blocks for Programmatic CampaignsMarch 29, 2016
![Page 2: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/2.jpg)
• Audiences
• Budget
• Creative
Agenda
![Page 3: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/3.jpg)
Use your Insights to influence target audiences.
![Page 4: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/4.jpg)
Build your custom audience.
![Page 5: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/5.jpg)
How to Pick a Budget?• How much are you investing
in digital content?• 70% of small B2B
websites do not contain a call-to-action
• Effective call to action: 20-95% conversion
• Campaign geographic reach
• Narrow vs. broad targeting?
![Page 6: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/6.jpg)
Upload assets (creative, custom geo)
![Page 7: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/7.jpg)
• Data targeting• Contextual Targeting• IP Targeting• Geo-location
Targeting• Retargeting
BONUSSelecting Targeting Types
![Page 8: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/8.jpg)
BONUSUse dashboard to assess quickly
![Page 9: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/9.jpg)
BONUSAsk questions
![Page 10: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/10.jpg)
BONUSClone for easy setup
![Page 11: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/11.jpg)
BONUSReports, Reports, Reports
![Page 12: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/12.jpg)
QUESTIONS?
![Page 13: ABCs: The Building Blocks for Programmatic Campaigns | Choozle](https://reader038.vdocuments.us/reader038/viewer/2022102917/58823c281a28ab31228b6307/html5/thumbnails/13.jpg)
the SIMPLE digital marketing platformLearn more at choozle.com