"unlocked: the hybrid cloud" business track

No 11 cavendish

square

11 july 2013

london

Thursday, July 11, 13

it cloud strategy

business track

leo packhamcloud evangelist

Jason Smithcloud evangelist


3

what is cloud


3

what is cloud

• On-demand• Broad network access• Pooled resources• Rapid elasticity• Measured service


delivery models

4


delivery models

IaaSInfrastructure as a Service

4


delivery models

PaaSPlatform as a Service


4


delivery models

PaaSPlatform as a Service


SaaSSoftware as a Service

4


SHADOW IT

5

• IT activities that occur outside of companies central IT management and control

.• Departments in the company need resources that IT either won’t provide or

cannot provide (time, budget etc..) For example, developers need staging environment so they go to Rackspace or Amazon to get servers. This occurs outside the prying eyes of central IT.


Risks

•Security

•Budget

6


Benefits

•Innovation

•On-Demand Resources

7


where do you fit?

8

CONSUMER PROVIDERBOTHEXIT OPTIONS

ECOSYSTEM

SECURITY

PRICE

ROA

SUPPORT

SLA

INFRASTRUCTURE

STANDARDS

COMPLIANCE

STORAGE OPTIONS

TOOLS

MONITORING

NATIVE SERVICES

ROI


moving to cloud: considerations

business track




It self evaluation

10

Security


It self evaluation

10

Security What do you do?How many apps?


It self evaluation

10


What technologies are you currently

using?


It self evaluation

10


What technologies are you currently

using?

Mission critical/test/devstaging

light production


COSTS OF SOLVING A PROBLEM

11

•Engineering/Developer time

•Deployment time

•Mobile Strategy


transforming legacy apps to cloud apps

12

•Application architecture

•Resource usage

•Language

•Hybrid


calculating tco of cloud

13

• Workloads

• Resource Consumption

• Models

• Tradeoffs


workload review

14

ON & OFF FAST GROWTH VARIABLE CONSISTENT


on & OFF

15

•Analytics

•Tax Firm

•Internal Project


FAST GROWTH

16

•Events

•Business Growth

•“Oprah" effect


variable

17

•News/Media

•University registration

•Sales (woot)


CONSISTENT

18

•HR Application

•Accounting/Finance

•E-mail


19

HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE

CONTROL FLEXIBILITY

On-PremiseData Center

Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

GEOS

PERFORMANCE

months

$$$$$ (capital)

days

$ (operating)

minutes

$ (operating)

Dedicated Hosting


19


CONTROL FLEXIBILITY


Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

GEOS

PERFORMANCE

months

$$$$$ (capital)

days

$ (operating)

minutes

$ (operating)

Dedicated Hosting

months

$$$ (capital)

On-PremisePrivate Cloud


19


CONTROL FLEXIBILITY


Public CloudIaaS

simpler

PROVISIONING

CONTROL

FLEXIBILITY

ELASTICITY

SECURITY

EXPENSE

PLANNING

GEOS

PERFORMANCE

months

$$$$$ (capital)

days

$ (operating)

minutes

$ (operating)

Dedicated Hosting

months

$$$ (capital)

On-PremisePrivate Cloud

Hosted Private Cloud

days

$ (operating)


break


business track

5 PILLARS OF CLOUDINESS




FIVE PILLARS OF CLOUDINESS

1 2 3 4 5

Parallel Modular Horizontal Agile Secure

22


PARALLEL


PARALLEL

24

1

2

3

4

5


PARALLEL

25

1

2

3

4

5


PARALLEL

26

1 2 3

4 5


PARALLEL

27

1

2

3

4

5


PARALLEL

28

1

2

3

4

5


PARALLEL

29

1 2 3 4 5


PARALLEL - DEADLOCK

30


PARALLEL - DEADLOCK

30

SCHEDULEOR...


PARALLEL - DEADLOCK

30

SCHEDULEOR...

TALK/AGREETALK/DISAGREE

FIGHT/WIN


modular


ONE PERSON BUILDS A CAR

ModularExample: Assembly Line

32


CHASSIS ENGINE BODY INTERIOR

DecoupledSelf-contained unitsData Communication

Example: Assembly Line

33

Modular



34

Modular

Modules within ModulesNested Modularity



35


Modular



SEATS FLOOR

DASHBOARD

GASAND

BRAKE PEDALS

35


Modular


Small units are more maintainableAllows us to be parallel!


modular

36


•Decouple requests

•Message Queue

•Make small units of work

•Define tiers by function

modular

37


Potential for Upstream Complexity


38


defect



38


defect defect



38


defect defect defect



38


defect defect defectdefect



38


defect defect defectdefect FAIL



38


horizontal


2 GB2 CORES

Horizontal

40

8 GB4 CORES


2 GB2 CORES

VERTICAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

40

8 GB4 CORES


2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

2 GB2 CORES

VERTICAL

HORIZONTAL

Horizontal

2 GB2 CORES

40

8 GB4 CORES


Horizontal

41


Horizontal

42


ONE SERVER NEAR

CAPACITY

Horizontal

42


ONE SERVER NEAR

CAPACITY

ADD ANOTHER SERVER

Horizontal

42


ONE SERVER NEAR

CAPACITY

ADD ANOTHER SERVER

Horizontal

43


1234 MESSAGE QUEUE

44

Horizontal


1234MESSAGE QUEUE

45

Horizontal


1

2

3

4

46

MESSAGE QUEUE

Horizontal


1

2

3

4

46

56789101112 MESSAGE QUEUE

Horizontal


47

5678 9101112MESSAGE QUEUE

1

2

3

4

Horizontal


47

5678 9101112

ADD MORE SERVERSBASED ON

MESSAGE QUEUE

MESSAGE QUEUE

1

2

3

4

Horizontal


MESSAGE QUEUE

48

5

6

7

8

9

10

11

12

13141516


MESSAGE QUEUE

1

2

3

4

Horizontal


49

5678 9101112

13141516


MESSAGE QUEUE

1234

MESSAGE QUEUE

Horizontal


50

5678 9101112

13141516


MESSAGE QUEUE

1234

MESSAGE QUEUE

Horizontal


51

5678 9101112

13141516


MESSAGE QUEUE1234

MESSAGE QUEUE

Horizontal


51

5678 9101112

13141516


MESSAGE QUEUE1234

MESSAGE QUEUE

Horizontal

DECREASE SERVERSBASED ON

MESSAGE QUEUE


MESSAGE QUEUE

52

5678 9101112

13

14

15

16


MESSAGE QUEUE1234

Horizontal

DECREASE SERVERSBASED ON

MESSAGE QUEUE


agile


Agile

the power of moving quickly and easily; nimbleness

54


Features In Progress Blocked Tabled Q&A Production

Feature A

Feature B

Feature C

55

Agile



Feature A

Feature B

Feature C

56

Agile



Feature A

Feature B

Feature C

Feature E

Feature D

56

Agile



Feature AFeature BFeature C

Feature E

Feature G

57

Agile



Feature AFeature BFeature C

Feature E

Feature D

Feature F

Feature G

57

Agile


Agile



Feature A

Feature B

Feature C

Feature E

Feature D

Feature F

Feature G

59

Agile

Feature HMute Setting

Feature I

Advertisements



Feature A

Feature B

Feature C

Feature EFeature D

Feature F

Feature G

Feature H

Feature I

60

Agile

Mute Setting

Advertisements


Agile

61


Agile

62

Lint Testing

Test Driven Development

Functional Testing

Black Box

Integration Testing

Unit Testing

Behavior Driven Development

White Box

Smoke Testing

Acceptance Testing

Focus Groups

Market Analysis

Surveys


ENSURES

QUALITY

Agile

62

Lint Testing

Test Driven Development

Functional Testing

Black Box

Integration Testing

Unit Testing

Behavior Driven Development

White Box

Smoke Testing

Acceptance Testing

Focus Groups

Market Analysis

Surveys


NOT Agile - Dedicated

63

Traffic Dedicated Resources



63

0

10

20

30

40

Oct Nov Dec Jan Feb Mar




63

0

10

20

30

40



Wasted ££/$$


Agile with Cloud

64

0

10

20

30

40


Traffic Cloud Resources


IMAGE: blogs.bu.edu

Agile

• Increase quality by reusing code from partners and libraries

65


secure


Security

67

•All about Trust•Provider•Customer•User


68

SECURITY•Security at every layer

PRESENTATION

APPLICATION

STORAGE


68

SECURITY•Security at every layer

PRESENTATION

APPLICATION

STORAGE

INTERFACESECURITYACROSS ALL LAYERS


69

SECURITY

•Use industry standards

•SSL

•Encryption

•At rest

•In-transit


70

SECURITY•Authentication

•User authentication

•Manage yourself

•Offload to 3rd party

•Host-based Authentication

•Security Groups

•Firewalls

•Configuration Management Systems


71

SECURITY•Hybrid Cloud

•Store different types of data in the right place

•Sensitive data in on-premise cloud

•Non-sensitive on public cloud


72

SECURITY

•Trustworthiness as an organization

•Cloud security is too important to leave up to the end-user alone

•Ownership gaps that leads to process and governance issues

•Compliance

•Logging and auditing

•Regulatory requirements


thank you!@rackspaceUK@leopackham@aslaen


"unlocked: the hybrid cloud" business track

Technology

service iaas infrastructure

risks security budget

service saas software

delivery models paas

demand resources

companies central

prying eyes of central

control departments