University Plan implementation

Professor Michael GunnVice Chancellor

Mission for HE

•To transform people and communities by delivering accessible, high quality, higher education through partnership

Future– To ensure that our graduates are

responsible, highly knowledgeable and skilled and ready for their future: the Staffordshire Graduate

– Through a portfolio that is a challenging learning experience, professional in approach and outlook, provides employability skills, and is focussed around key areas of strength

Key elements• Students at the heart of all that we do• Significance of the student learning and living experience• High quality higher education, underpinned by

scholarship and research, focussed on high quality delivery that enables graduates to secure employability and careers

• Diversification of activities• Staff as the vital agents

Estates strategy• Concentration on the student experience and

value for money• Decision made to move computing and

technology to Stoke-on-Trent• September 2015 or September 2016

Diversification• Importance of portfolio review looking at postgraduate,

professional, corporate and work-based learning as well as undergraduate

• Good relationship with armed services• Work with local and regional businesses for delivery of

programmes that make a difference, e.g., the Steelite Academy• International partnerships– Quality– Financial contribution

Student experience• League tables• National Student Survey• Student achievement• Spend per student• Entry tariffs and qualifications• Employability• Staffordshire Graduate

Student recruitment• Postgraduate/ professional• International• Full time undergraduate• Conversion activity and continuing to recruit

for 2014

Student recruitment– contact strategy to ensure key messages delivered

• Emotive - why our university is so great• Practical - reassurance on finance and accommodation• Incentive - added value messages about the university

– launch of portal for applicants to be able to 'pull' the relevant information they want to read. This is a great opportunity to post stories/information

– February - April open days - open to everyone to ensure we still recruit applicants

– BTEC / Colleges focus

Ways of working• Challenges in a very competitive environment• Concentrate on the customer/student experience with a

focus on service and quality• Work together, collaboratively• Work effectively and efficiently taking advantage of the

benefits of technology• Entrepreneurial culture• Commitment to provide information and provide

opportunities to issue challenges and ask questions

Reputation• League tables• Stafford Hospital• Commitment to Shrewsbury/Shropshire• Stoke-on-Trent

Questions