universidad de granada 2012 raquel garde sánchez online disclosure of university social...

Universidad de Granada2012

Raquel Garde Sánchez

Online Disclosure of University Social Responsibility. A comparative study of Public and Private American Universities

1.INTRODUCTION

2.CSR IN USA UNIVERSITY SYSTEM

3.EMPIRICAL RESEARCH

4.ANALYSIS OF THE RESULTS

5.CONCLUSIONS

1.INTRODUCTION




5.CONCLUSIONS

1.INTRODUCCIÓN




5.CONCLUSIONS

1.INTRODUCCIÓN




5.CONCLUSIONS

1. INTRODUCTION

1. INTRODUCTION

FUNDAMENTAL ROLE UNIVERSITY IMPACT INCORPORATION SOCIAL RESPONSIBILITY (SR)

Teaching Research

IDENTIFICATION EXPECTATIONS STAKEHOLDERS

MECHANISMS DIALOGUE

1. We try to find out if transparency of information on CSR is becoming an essential issue within the accountability of universities and if, because of this, universities are taking advantage of new technologies to improve such information transparency

2. We examine whether the issues of CSR are being used by universities as an element of differentiation in a competitive environment (as public-private university).

OBJECTIVES

1. INTRODUCTION

1. INTRODUCTION

2.

3. EMPIRICAL RESEARCH

4. ANALYSIS OF THE RESULTS

5. CONCLUSIONS

1. INTRODUCTION

2.



5. CONCLUSIONS

2. CSR IN USA UNIVERSITY SYSTEM


CHARACTERISTICS of the USA University System- Commitment to aspects of CSR- Coexistence of public and private universities- Differences in funding of public / private universities- Strong competitiveness

DIFERENTIATION

CSR INCREASE IMAGE AND REPUTATION

1. INTRODUCTION




5. CONCLUSIONS

1. INTRODUCTION




5. CONCLUSIONS


SAMPLE

105 public universities49 private universities

SHANGHAI RANKING


LEADERS USA UNIVERSITIES

FIRST SECTION : CONTENT OF SR INFORMATION - General SR Information (GSRI) - Specific SR Information (SSRI) - Qualitative Characteristics SR Information (QSRI)

MODEL OF ASSESSMENT

SECOND SECTION : CONTEXT OF SR INFORMATION - Usability (USRI) - Stakeholder Participation (SKSRI) - Privacy and Safety (PSRI)


HYPOTHESIS TESTINGH1: The level of online disclosure of CSR information at private universities in the USA is greater than that of public universities in the same country H2: The universities with the greatest prestige and academic quality are those who are promoting the online disclosure of CSR information as an important part of competitiveness and commitment to society

H3: There are differences in the content and context of the CSR disclosed information between different quartiles of the sample according to university character


1. INTRODUCTION




5. CONCLUSIONS

1. INTRODUCTION




5. CONCLUSIONS



PUBLIC UNIV. PRIVATE UNIV.

MEAN MEDIAN SD CV MEAN MEDIAN SD CV MEAN SDa.1) General SR content 1,47 1,50 0,94 0,64 1,74 2,00 0,77 0,44 1,57 0,89

G1. Expression of the vision and strategy of the university in SR subjects 0,45 0,50 0,36 0,81 0,44 0,50 0,28 0,64 0,45 0,34

G2. Information on the profile of stakeholders 0,00 0,00 0,05 10,05 0,01 0,00 0,07 7,00 0,01 0,06

G3. Centralized or decentralized disclosure of SR information by Universities 0,48 0,50 0,30 0,63 0,51 0,50 0,26 0,52 0,49 0,29

G4. Data on performance indicators 0,06 0,00 0,16 2,76 0,07 0,00 0,18 2,45 0,07 0,17

G5. Index of contents or a table to locate different elements of SR information 0,48 0,00 0,50 1,06 0,71 1,00 0,46 0,64 0,56 0,50a.2) Specific SR content 4,08 4,00 2,51 0,62 4,22 5,00 2,53 0,60 4,18 2,51

S1. Energy 0,70 1,00 0,46 0,66 0,55 1,00 0,50 0,91 0,66 0,48

S2. Buildings and grounds 0,44 0,00 0,50 1,14 0,47 0,00 0,50 1,07 0,45 0,50

S3. Purchasing management 0,31 0,00 0,47 1,51 0,39 0,00 0,49 1,27 0,34 0,48

S4. Waste management and recycling 0,73 1,00 0,44 0,61 0,78 1,00 0,42 0,54 0,75 0,44

S5. Transportation 0,53 1,00 0,50 0,94 0,53 1,00 0,50 0,95 0,54 0,50

S6. Food 0,27 0,00 0,45 1,67 0,41 0,00 0,50 1,22 0,32 0,47

S7. Academic 0,62 1,00 0,49 0,78 0,65 1,00 0,48 0,74 0,64 0,48

S8. Research 0,50 1,00 0,50 1,01 0,45 0,00 0,50 1,12 0,49 0,50a.3) Qualitative characteristics of SR information 0,91 0,50 1,28 1,41 1,01 0,50 1,02 1,01 0,96 1,20

Q1. Completeness 0,06 0,00 0,23 4,00 0,02 0,00 0,14 7,00 0,05 0,21

Q2. Timeliness 0,03 0,00 0,19 6,60 0,02 0,00 0,14 7,00 0,03 0,18

Q3. Comparability 0,12 0,00 0,30 2,56 0,10 0,00 0,32 3,16 0,11 0,31

Q4. Understandability 0,27 0,00 0,50 1,85 0,27 0,00 0,41 1,54 0,27 0,47

Q5. Relevance 0,43 0,50 0,42 0,98 0,60 0,50 0,44 0,74 0,49 0,43

Q6. Reliability 0,01 0,00 0,10 10,05 0,00 0,00 0,00 0,01 0,08

a) CONTENT OF THE SR INFORMATION DISCLOSED ON THE WEBPAGES OR ON SUSTAINABILITY REPORTS

PUBLIC PRIVATE TOTAL


PUBLIC UNIV. PRIVATE UNIV.

MEAN MEDIAN SD CV MEAN MEDIAN SD CV MEAN SDb.1) Usability 3,47 3,57 0,62 0,18 3,46 3,63 0,63 0,18 3,47 0,61

U1. Reading and scanning 0,22 0,13 0,29 1,32 0,20 0,13 0,28 1,39 0,22 0,29

U2. Search 0,70 0,50 0,25 0,35 0,74 0,50 0,25 0,34 0,71 0,25

U3. Link characteristics 1,00 1,00 0,00 0,00 0,98 1,00 0,14 0,15 0,99 0,08

U4.Structure of the web page 0,60 1,00 0,49 0,82 0,55 1,00 0,50 0,91 0,58 0,50

U5. Characteristics of accesibility 0,96 1,00 0,19 0,20 0,98 1,00 0,14 0,15 0,97 0,18b.2) Stakeholders participation 2,51 2,50 0,79 0,32 2,39 2,33 0,68 0,29 2,48 0,76

SK1. Characteristics of interactivity 0,29 0,33 0,27 0,93 0,30 0,33 0,24 0,82 0,29 0,26

SK2. Forums or chats 0,33 0,50 0,24 0,72 0,23 0,00 0,27 1,16 0,30 0,25

SK3. Uses 2.0 Web technology (facebook, twitter…) 0,72 0,50 0,26 0,36 0,70 0,50 0,25 0,35 0,71 0,25

SK4. If there are online surveys on university matters 0,34 0,50 0,33 0,97 0,29 0,50 0,27 0,95 0,33 0,32

SK5. If there is a university newsletter 0,83 1,00 0,24 0,29 0,87 1,00 0,22 0,26 0,84 0,23b.3) Privacy and security 3,61 4,00 1,00 0,28 3,47 3,00 1,04 0,30 3,56 1,01

P1. Data collection 0,55 1,00 0,50 0,90 0,55 1,00 0,50 0,91 0,55 0,50

P2. If a digital signature can be used 0,40 0,00 0,49 1,23 0,37 0,00 0,49 1,33 0,38 0,49

P3. If there is a notification of privacy policy 0,75 1,00 0,44 0,59 0,67 1,00 0,47 0,70 0,72 0,45

P4. Access to private info 0,92 1,00 0,27 0,29 0,88 1,00 0,33 0,38 0,91 0,29

P5. Use of cookies 1,00 1,00 0,00 0,00 1,00 1,00 0,00 0,00 1,00 0,00

b) CONTEXT OF THE SR INFORMATION ON THE WEBPAGESPUBLIC PRIVATE TOTAL

4. ANALYSIS OF THE RESULTSHYPOTHESIS TESTING

H1CONTENIDO GSRI SSRI QSRI CONTEXTO USRI SKSRI PSRI

U de Mann-Whitney 2211 2512 2183


W de Wilcoxon7776 8077 7748

W de Wilcoxon 8069 3542 3612

Z -1,42 -0,24 -1,56 Z -0,27 -0,99 -0,76

Sig. asintót. (bilateral) 0,156 0,812 0,12


CONTENIDO GSRI SSRI QSRI CONTEXTO USRI SKSRI PSRI CONTENIDO GSRI SSRI QSRI CONTEXTO USRI SKSRI PSRI

U de Mann-Whitney 393,00 314,50 492,50

U de Mann-Whitney 615,00 718,50 664,00

U de Mann-Whitney 480,5 514 520

U de Mann-Whitney 676,5 618 636,5

W de Wilcoxon 1134,00 1055,50 1233,50

W de Wilcoxon 1356,00 1459,50 1405,00

W de Wilcoxon 1222 1255 1261

W de Wilcoxon 1457 1398 1378

Z -3,46 -4,27 -2,50 Z -1,12 -0,04 -0,63 Z -2,682 -2,33 -2,36 Z -0,663 -1,257 -1,136







U de Mann-Whitney 675,5 614,5 585,5

U de Mann-Whitney 477,5 604,5 531


W de Wilcoxon 1442,5 1329 1504

W de Wilcoxon 1416,5 1394,5 1326,5

W de Wilcoxon 1219 1346 1272

W de Wilcoxon 1468 1436 1446

Z -0,809 -1,976 -0,177 Z -0,675 -1,294 -1,663 Z -2,714 -1,403 -2,26 Z -0,149 -0,876 -0,802






U de Mann-Whitney 588 462,5 679




W de Wilcoxon 1368 1242,5 1459

W de Wilcoxon 1338,5 1424,5 1509

W de Wilcoxon 1491 1446 1488

W de Wilcoxon 1447 1494 1361

Z -1,585 -2,863 -0,652 Z -1,479 -0,988 -0,128 Z -0,503 -0,951 -0,54 Z -0,95 -0,467 -1,894





1Q-2Q

1Q-3Q

1Q-4Q

2Q-3Q

2Q-4Q

3Q-4Q

H2

4. ANALYSIS OF THE RESULTSHYPOTHESIS TESTING

H3: PUBLIC Univ.CONTENIDO GSRI SSRI QSRI CONTEXTO USRI SKSRI PSRI CONTENIDO GSRI SSRI QSRI CONTEXTO USRI SKSRI PSRI

U de Mann-Whitney 232,50 244,00 227,00

U de Mann-Whitney 144,50 227,50 242,50

U de Mann-Whitney 264 206,5 305,5


W de Wilcoxon 557,50 569,00 552,00

W de Wilcoxon 354,50 437,50 567,50

W de Wilcoxon 760 702,5 801,5

W de Wilcoxon 854 882 625

Z -0,41 -0,14 -0,54 Z -2,44 -0,52 -0,18 Z -2,06 -3,01 -1,44 Z -0,49 -0,03 -1,51







U de Mann-Whitney 207 298 252,5

U de Mann-Whitney 336 260,5 355



W de Wilcoxon 417 508 462,5

W de Wilcoxon 771 695,5 790

W de Wilcoxon 770,5 714 583,5

Z -2,08 -3,13 -1,86 Z -2,01 -0,23 -1,17 Z -0,47 -1,78 -0,14 Z -0,47 -1,46 -1,89







U de Mann-Whitney 189 272 220,5



W de Wilcoxon 685,5 628 690,5

W de Wilcoxon 399 707 430,5

W de Wilcoxon 844,5 853 861


Z -0,81 -1,99 -0,73 Z -2,09 -0,37 -1,51 Z -1,51 -1,38 -1,33 Z -0,01 -1 -0,54





1Q-2Q 2Q-3Q

1Q-3Q 2Q-4Q

1Q-4Q 3Q-4Q



U de Mann-Whitney 103,00 108,50 101,50



W de Wilcoxon 143,00 149,50 146,50

W de Wilcoxon 274,00 199,50 192,50



Z -2,71 -2,38 -2,51 Z -0,57 -0,34 -0,67 Z -1,434 -0,732 -0,54 Z -0,259 -0,802 -0,933










W de Wilcoxon 96 78,5 87,5

W de Wilcoxon 239,5 232,5 233,5

W de Wilcoxon 153,5 102 113,5


Z -0,694 -1,667 -1,156 Z -0,197 -0,588 -0,554 Z -0,158 -1,134 -0,43 Z -1,255 -0,063 -1,048










W de Wilcoxon 98,5 70,5 89,5

W de Wilcoxon 141,5 134,5 249,5



Z -2,325 -3,606 -2,707 Z -0,17 -0,506 -0,576 Z -1,351 -2,121 -0,89 Z -0,724 -1,036 -0,138

Sig. asintót. (bilateral) 0,02 0 0,007




1Q-2Q 2Q-3Q

1Q-3Q 2Q-4Q

1Q-4Q 3Q-4Q

H3: PRIVATE Univ.

1. INTRODUCTION




5. CONCLUSIONS

1. INTRODUCTION




5. CONCLUSIONS5. CONCLUSIONS

5. CONCLUSIONS

1. The sample universities have little commitment to the disclosure of CSR information online

2. Universities do not make finding CSR information on their websites easy

5. CONCLUSIONS

3. Homogeneous practices in CSR information disclosure regardless of public / private nature

4. Disclosure of CSR information is a differentiating issue between universities in the sample

5. Differentiation in the content and context of public universities. Private universities, only content.

THANK YOU FOR YOUR ATTENTION

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universidad de granada 2012 raquel garde sánchez online disclosure of university social...

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csr information disclosure

disclosure of information

csr disclosed information

finding csr information

budget information

context of public universities

public private nature4

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