universal brands at qualitative 360
TRANSCRIPT
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Fast Growing
Economies
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Global Brand Tribes
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Making Brands Locally Relevant
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Leap frogging
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Reverse
Innovation
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Commercialization
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Customer
Dialogues
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Celebrate Diversity
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Take your Time
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Be Agile
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Lost in translation
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Language
is only 10%
of Culture
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Motiv(n)ation
#1
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The battle of
the screens
#2
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Different
Country, Different
Story
#3
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Managing Expectations
#4
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Playing for
Attention
#5
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How people
say things is
equally
important as
what they say
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Meet (y)our New Colleagues!
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Filling our
Blind Spots
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Our Eyes and Ears
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Bring it to
Life
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Stay Hungry!
Head of Research Communities