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Unit I Media Arts FONT DESIGN ASSIGNMENT

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Page 1: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

Unit IMedia Arts

FONT DESIGN ASSIGNMENT

Page 2: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

A font is a particular size, weight and style of a typeface.

Examples include:

WHAT IS A FONT?

Page 3: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

Can you guess the company from just looking at a particular font?

Scan the QR Code for a Famous Font Game.

GUESS THE COMPANY

Page 4: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

Uppercase or LowercaseCursive or PrintWidth of letterform

Serif or Sans SerifTexture of LineAdded Details to font

THINGS TO CONSIDER

Page 5: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

SANS SERIF VS. SERIF

Page 6: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

DECORATIVE

Page 7: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

The Helvetica typeface One of the most famous and

popular in the world. Easy to read A popular choice for

corporate logos 3M, American Airlines,

American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless

SANS SERIF

Page 8: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

TYPE FIGHT

Page 9: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

Choose a font that represents your “brand”Who are you and what are you about?

YOUR CHALLENGE

What does this font tell us about the Disney Brand?

Page 10: Unit I Media Arts FONT DESIGN ASSIGNMENT. A font is a particular size, weight and style of a typeface. Examples include: WHAT IS A FONT?

h t tp : / /www.house ind .com/ fon ts /

RESOURCES

h t tp : / /www.u rban fon ts .com

ht tp : / /www.da fon t . com