Typeface

Graphic CommunicationsMr. Brown

Typeface Measurements

Point

•1 point = .0138 inches•72 points in every inch•12 point font = .167 inch

•1/6

20/20 Vision• 20/20 = 20 point font at 20 feet

Typeface Measurements

Pica

•1 pica = .167 inches•6 picas in every inch•12 point font = 1 pica

Typeface Vocabulary

Stem

•Top to Bottom of letter–Body Height

• Usually measured in points

Typeface Vocabulary

Body Height

•Straight downward stroke

–Letter Stroke BL

Typeface Vocabulary

Letter Stroke

•Thickness of letter

–Letter Stroke B B–May vary by fonts and bold

Typeface Vocabulary

Serif

•Finish off stroke

•T A Z•Example Fonts

– Times Roman, Palatino

Typeface Vocabulary

Sans Serif

•NO finish off strokes

•T A Z• Example Fonts

–Arial, Comic Sans

Font Categories

• Old Roman• Fancy composition – Formal

– Wedding Invitations

• Hard to read– Not used for books or easy eye flow

• Letters composed of many strokes

Font Categories(Old Roman cont.)

• Example:• Solanco Golden Mules• Old English Text• A ship in port is safe but that's

not what ships are for --- sail out --> --to see and do new things.

--Grace Hopper

Font Categories

• Roman• Also known as serif• Text used in books and long

publications• Eye flows the best over these fonts.• Semi Formal font

Font Categories(Roman cont.)

• Example

• Times Roman – Graphic Com.

• Behold the turtle. He only makes progress when he sticks his neck out.--James Bryant Conant, Past President of Harvard University

Font Categories

• Sans Serif Letter• Without serifs• Used in short publications• Used to break up Roman

– Used in captions of pictures.

• Eye moves over font fast– But will make the eye tired

• Non-formal font

Font Categories(sans serif cont.)

• Example:

•Comic Sans – Scooby Doo•Until you have found

something worth dying for, you haven’t found anything worth living for

Font Categories

• Script

• Simulating handwriting

• Hard to read

• Used for special effects

Font Categories(script cont.)

• Example:• Lucida Handwriting

– Dear Diary • "Advice is what we ask for when we already know the answer but wish we didn't."

Erica Jong

Font Categories

• Novelty

• Everything else

• Creative

• Expresses mood

• Grab attention

Font Categories(novelty cont.)

• Example:

•Chiller – Goosebumps•"What you have is His Gift

to you.What you do with what you have is your Gift to Him.“ – Chinese Proverb

Printers

• Resolution:

• Density of printed image

• DPI – Dots Per Inch

• Higher dpi more detail the image

• Good quality resolution 150dpi

Printers

• Dot Matrix:

• Printed in series of dots.

• Usually 72 dpi or less

• Not good detail

Printers

• Ink Jet:• Printed with wet ink• Usually printed in tri-color

– Red, Blue, Yellow - Black

• Dpi between 75dpi and 150dpi• Mostly found in home or small

business

Printers

• Laser:• Printed with toner• Usually printed in one color – black• Newer color models are becoming common

– Prints in 4 colors• Cyan, Magenta, Yellow, Black

• Dpi 150 dpi or greater• Mostly found in business