terms to know primer a few more terms typeface – single set of letterforms type family – several...
TRANSCRIPT
Terms to KnowPrimer
A few more terms
• Typeface – single set of letterforms• Type Family – several font designs representing
a range of style variations with a common base• Type style – light, medium, bold, italics, etc…• Baseline – defines the bottom of Capital letters• Character – single letterform or unit• Counter – space enclosed by the strokes of a
letter• Case – lower and upper• Ascender, descender, and capline
Primer
Text-Alignment
Left
Right
Center
Primer
Two Primary Font CategoriesPrimer
Other CategoriesPrimer
Times New Roman
Kartira
EZREAD
EZ
READ
EZ
READ
EZ
READ
EZ
READ
EZ
READ
EZ
READ
EZ
READ
3 Spaces to Consider
• Word Space – comfortable readers indicate the space occupied by a lower case “i” is ideal.
• Letter Space – natural rhythm in the flow of letters is maintained when the space between two letters is no less than the width of a letter’s stroke. Too much space and there is a disconnect that occurs
• Line Space – called Leading is the amount of space between lines. Best at about 120% of font size. Tight lines or Loose lines?
EZREAD
TrackingAI
KerningAI
Gill Sans Family
TheFIT
Bodini MT
Times New Roman
TheFIT
Bodini MT
Broadway
Tahoma
TheFIT
Typeface Combinations
• When combining two fonts in a design– Match characteristics of form
• stroke size• x-height – adjust pt size if needed• Shapes
– Use contrast to separate information• Mix families and max the weight• Headings need to pop out at times
TheFIT
Bondini MT Britannic Bold
Stroke, Shape, x-height TheFIT
Buying Fonts
• Do you really need more than the fonts that came with your computer/printer?– Not really, these can do the trick. – But if you want to expand consider the
following 5 font categories• Old style Faces• Sans Serif Fonts• Slab Serif / Egyptian Fonts• Modern Fonts• Transitional Fonts
MORE
Worth a Mention
• Drop Caps• Wrapping with Text• Pull Quotes• In the Margin• Block Notes• Headings/subheadings• Behind• Background Colors• In-Line Headings• Bad Hyphenating• Lost Line• Wrapping Concerns
MORE
Experiment to Convey an IdeaMORE
Activities
• Identify Fonts that work together, keep in mind the aspects mentioned in the slides
• Type has a voice. Use type to portray the following:– Stress– Excitement– Sadness– Peace– Strength
LEARN