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Oxford Cambridge and RSA Level 3 Cambridge Technical in Digital Media 05843/05844/05845/05846/05875 Unit 2: Pre-production and planning Tuesday 23 May 2017 – Afternoon Time allowed: 2 hours You must have: • the Insert (C363) First Name Last Name Centre Number Candidate Number Date of Birth D D M M Y Y Y Y INSTRUCTIONS • Use black ink. • Complete the boxes above with your name, centre number, candidate number and date of birth. • Answer all the questions. • Write your answer to each question in the space provided. • If additional space is required, you should use the lined page(s) at the end of this booklet. The question number(s) must be clearly shown. INFORMATION • Refer to the insert provided when answering all the questions. • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document consists of 16 pages. © OCR 2017 [601/7258/7, 601/7259/9, 601/7260/5, 601/7261/7, 603/0318/9] C362/1706/6 OCR is an exempt Charity Turn over FOR EXAMINER USE ONLY Question No Mark 1 /5 2 /8 3 /7 4 /6 5 /6 6 /3 7 /9 8 /10 9 /10 10 /16 Total /80

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Page 1: Unit 2: Pre-production and planning Tuesday 23 May 2017 ...netherhallmedia.weebly.com/uploads/1/0/0/0/...unit2...During the pre-production for the promotional video, the suitability

Oxford Cambridge and RSA

Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875

Unit 2: Pre-production and planningTuesday 23 May 2017 – Afternoon

Time allowed: 2 hours

You must have:• theInsert(C363)

First Name Last Name

CentreNumber

CandidateNumber

Date of Birth D D M M Y Y Y Y

INSTRUCTIONS• Useblackink.• Completetheboxesabovewithyourname,centrenumber,candidate

numberanddateofbirth.• Answerallthequestions.• Writeyouranswertoeachquestioninthespaceprovided.• Ifadditionalspaceisrequired,youshouldusethelinedpage(s)attheend

ofthisbooklet.Thequestionnumber(s)mustbeclearlyshown.

INFORMATION• Refertotheinsertprovidedwhenansweringallthequestions.• Thetotalmarkforthispaperis80.• Themarksforeachquestionareshowninbrackets[ ].• Qualityofextendedresponsewillbeassessedinquestionsmarkedwithan

asterisk(*).• Thisdocumentconsistsof16pages.

©OCR2017[601/7258/7,601/7259/9,601/7260/5,601/7261/7,603/0318/9]

C362/1706/6 OCRisanexemptCharity Turn over

FOR EXAMINER USE ONLY

Question No Mark

1 /52 /83 /74 /65 /66 /37 /98 /109 /1010 /16

Total /80

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Answerallthequestions.

1 (a) Identifytwopersonalskillsthatthemarketingdepartmentpersonnelhavethatwillbebeneficialwhenplanningthepromotionalvideo.

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(b) Identifyoneclientrequirementfromtheinsertandexplainhowthismightimpactonthepre-productionprocess.

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2 ExplainhowIsmailmightusedifferentprojectmanagementtoolstohelphimplanthecreationofthepromotionalmaterials.

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3 (a) Identifyandexplaintwohealthandsafetyissuesthatneedtobeconsideredwhencreatingthepromotionalvideo.

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(b) Identifyonelegalissuewhichmightberelevantwhenplanningtheuseofassetsforthepromotionalbrochure.

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4 MichellehasbeenthinkingabouthowRavencouldusethepromotionalvideoand/orbrochuretogeneratefurtherrevenueforthecompany.

Identifytwopotentialrevenuestreamsthatcouldbeexploredandexplainwhythesewouldbesuitable.

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5 Identifyandexplaintworeasonswhythewidetargetagerangemightcauseproblemswhenplanningpromotionalmaterials.

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6 Duringthepre-productionforthepromotionalvideo,thesuitabilityoftheplannedvideoneedstobecheckedwiththetargetaudience.

Identifyandexplainoneway,thatthemarketingdepartmentcouldcheckthesuitabilityoftheplannedcontentsbeforethevideogoesintofullproduction.

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7 Themarketingdepartmentwillneedtocompleteanumberofseparateactivitiesduringthedesignanddevelopmentofthebrochure.

(a) IdentifyoneactivitythatDavidwillneedtocarryoutandoneactivitythatMichellewillneedtocarryoutandexplaintheimportanceofeach.

David...................................................................................................................................

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Michelle...............................................................................................................................

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(b) Explainhowduringyourplacement,youcouldhelpDavidorMichellecarryoutoneoftheactivitiesabove.

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8 YouhavebeenaskedbyDavidtocreateavisualisationdiagramforoneofthenewservicesthatwillbeinthebrochure.

Inthespaceprovided,createthefirstdraftofoneofthebrochurepagesprovidinginformationaboutoneofthenewservicesonoffer.

Markswillbeawardedfor:

• content• fitnessforpurpose• useofannotationsandnotestojustifyyourdecisions.

[10]

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9 Thepromotionalvideoneedstobecreated.DavidandMichellehaveaskedyoutohelpthemwritethescriptforthis.

Inthespaceprovided,createadraftscriptforthefirst20secondsofthevideo,takingtheclientrequirementsintoconsideration.

Markswillbeawardedfor:

• content• layout• fitnessforpurpose

[10]

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10* Thepromotionalvideowillneedastoryboardcreatingbeforeproductioncanbegin.

Evaluatetheeffectivenessofusingastoryboardaspartoftheplanningprocessforthepromotionalvideo.

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END OF QUESTION PAPER

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ADDITIONAL ANSWER SPACE

Ifadditionalspaceisrequired,youshouldusethefollowinglinedpage(s).Thequestionnumber(s)mustbeclearlyshowninthemargin(s).

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Oxford Cambridge and RSA

CopyrightInformation:OCRiscommittedtoseekingpermissiontoreproduceallthird-partycontentthatitusesinitsassessmentmaterials.OCRhasattemptedtoidentifyandcontactallcopyrightholderswhoseworkisusedinthispaper.Toavoidtheissueofdisclosureofanswer-relatedinformationtocandidates,allcopyrightacknowledgementsarereproducedintheOCRCopyrightAcknowledgementsBooklet.Thisisproducedforeachseriesofexaminationsandisfreelyavailabletodownloadfromourpublicwebsite(www.ocr.org.uk)aftertheliveexaminationseries.IfOCRhasunwittinglyfailedtocorrectlyacknowledgeorclearanythird-partycontentinthisassessmentmaterialOCRwillbehappytocorrectitsmistakeattheearliestpossibleopportunity.ForqueriesorfurtherinformationpleasecontacttheCopyrightTeam,FirstFloor,9HillsRoad,CambridgeCB21GE.OCRispartoftheCambridgeAssessmentGroup.CambridgeAssessmentisthebrandnameofUniversityofCambridgeLocalExaminationsSyndicate(UCLES),whichisitselfadepartmentoftheUniversityofCambridge.

©OCR2017

C362/1706

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