unit 15 lo5

– Level 3 Cambridge Introductory Diploma in Media

Unit 15: Sophie Angus

Candidate Number: 1006

Print Based Advertising

Contents for LO5Titles SlidesWitness Statement 4

Draft Layouts 5

Production Plan 6-9

Photos Used/ Equipment 10

Legal and Ethical 11

Legal and Ethical Issues-Trademark 12-13

Safe Working Practices 14

Risk Assessment 15

Final Poster and Flyer 16

Changes 17

Compare of Existing Products 18-19

Adverts 20

Conclusion 21

Witness Statement

This is my witness statement, which I have received after my pitch so that I will know the positive and negative of my pitch and my print based advertisement. There was only one changes that I will need to make and that was to add social media symbol onto my print based advertisement, so that my target audience will know they are able to follow them on these social media such as Twitter.

Draft Layouts

These of the hand drawn draft and graphic layout for my poster print based advertisement. By these design, the target audience will be able to understand the information that will be contain such as the date and the line up. At the top, the target audience will be able to see the main design of the poster, which is the moon design. In addition believe the event name, the target audience will be able to see the location of the festival. However, at the bottom of the page it will reveal who will be sponsoring and supporting.

Production PlanWeek beginning: 27th Monday February 2017- 5th March 2017

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Plan the main headliner that will be feature on the poster and also the main headliners

Then, to design the layout of the poster and also the colour scheme of the poster as well to appeal to the target audience

Then to design and create the poster for the festival as it will be released on Saturdays.

The poster will be sent to the printing company after it has been check for any mistake and keep within the guideline.

The posters are being printed.

The posters have been released revealing the headliners of the festival will be.

Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:

27th Monday February 2017

28th Monday February 2017

1st March 2017 2nd March 2017 3rd March 2017 4th March 2017 5th March 2017

Production PlanWeek beginning: 6th March 2017-12th March 2017


Plan the main headliner that will be feature on the flyer and think about what information should be included.

Then, to design the layout of the flyer and also the colour scheme of the flyer as well to appeal to the target audience

Then to design and create the flyer for the festival as it will be released on Saturdays.

The flyer will be sent to the printing company after it has been check for any mistake and keep within the guideline.

The flyers are being printed.

The flyers have be released revealing the headliners of the festival will be.


6th March 2017 7th March 2017 8th March 2017 9th March 2017 10th March 2017

11th March 2017

12th March 2017



Start to discuss what the audiovisual advertisement should be about.

The finalized on the final two ideas for the audiovisual advertisement.

Afterward make two storyboards for the audiovisual advertisement and the present them to the people in charge of the festival. After, they have chose one, the team will focus to make that storyboards into an advert.

The audiovisual advertisement are looking at the correct place to be filmed and also looking for actors to be part of the video. They also will need to find a good location for the advert as well.

Once the actors ad the location have been found, they will start to film the audiovisual advertisement, as this should take two days.

They will be filming for the audiovisual advertisement.


13th March 2017

14th March 2017

15th March 2017

16th March 2017

17th March 2017

18th March 2017

19th March 2017



Once all of the filming has been done, the editing team will edit the films into an advert, as they will have to take the best pieces for the advert.

They will have another day of editing for the audiovisual advertisement.

The final check for the official audiovisual advertisement will be done.

The official audio visual advertisement will be released to the public


20th March 2017

22th March 2017

23th March 2017

24th March 2017

25th March 2017

26th March 2017

27th March 2017

This is the production plan for my festival poster, flyer and audiovisual advertisement as everyday for 3 weeks and 4 days there as all of the tasks will need to be completed by 24th March 2017. The poster and flyers will take a week to design and create as it is an easy task to do. This I decided to created the poster, flyer and audiovisual advertisement during March as it will keep the target audience aware that they will have 3 months to go until the festival will start. This mean that they won’t have to buy their tickets last minute and have a chance to buy the tickets because the festival have advertise themselves 3 months ago.

Source:http://smallbusiness.chron.com/advertising-production-process-45162.html

http://smallbusiness.chron.com/advertising-production-process-45162.html



Photos Used/ Equipment

Overall, I used these two pictures to be included in my print based advertisement. I have edited them so that they would fit in the theme of my advertisement and also they would match my ideas as well. These images will enable the overall appearance of my print based advertisement to be creative and look professional as well. I used a Canon EOS 1300D Digital, which enable me to take a good of the tree and the moon. In addition for the moon used a special equipment will require my to get a zoom in to the moon so that I will get a better quality image.

Legal and EthicalThere are different legal and ethical issues that will need to be carried out throughout my creating my advertisement for festival. The first legal and ethical issue that will need to address is to make sure that it doesn’t content misleading advertising. This is mean that my advertisement will need the correct information to be advertise to the public as it will cause confusion for public. I will have to ensure that my advertisement will have the correct date, location, lineup and price of the festival. In addition, my festival advertisement will make sure that it doesn’t include any harm and offence to the public by the images that are used or by the language. This is important as by harm and offence on the advertisement, it could affect people opinion of the poster and also if children see the advertisement on TV or on the street, it could cause them to be distress and therefore affected by the advertisement. Finally, when creating advertisement for the advertisement I will have to follow the correct code when relating with children, as even so children are allow to go to the festival, they are not in the right age group. Therefore, the promotion of my festival must ensure that the children will be safe and it is not a dangerous environment for children to be around. In addition, for the print based advertisement I will use royalties if I was for use artists or bands’ logo or song lyrics. As my company doesn’t want to break any laws when creating the print based advertisement. Also my company will don’t use anything copyright unless I have gain permission from the creators. In addition, all of the work that my company will use will be copyright as I don’t want anyone to steal my ideas and claim it is there. Throughout the advertisement for my festival, I will have to ensure that the advertisement will not offend someone and also doesn’t link to any stereotypes as well.

Source: https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx



Legal and Ethical Issues-Trademark

https://www.gov.uk/how-to-register-a-trade-mark/apply https://www.gov.uk/how-to-register-a-trade-mark/register-a-trade-mark https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register

The definition of the trademark is when a symbol, product, services or design is protected so that no person, groups or organisation are not allow to use these items as it will be breaking the trademark rule. The step of make a design to have a trademark are firstly someone will checking if the design will qualifies as a trademark. Afterward, the person will apply to register for design as a trademark and after the apply they will find out if their design will be trademark or not. This is important as the person are allow to objected with their decision once it have came through.

1. Checking if the design will qualifies as a trademarkOnce the trademark have sent off, someone will check if the trademark is unique and original so that it won’t be copying other styles of brand and trademark. This is important as if the trademark is like other brands and trademark that have been authorised before, the person won’t authorised the trademark as it is not original and unique as it is too similar to other brands or old trademark. Some of the unique of the trademark that will need to be portray are words, sounds, logos or colours so that the design will be unique and one day recognisable. However, there are some things that that trademark should not have in order to become a trademark such as offensive words or images, can’t not describe about the design’s being good or services, being misleading, 3-dimensional shape associated and more. If the trademark have broken these thing, their design won’t be authorised to be a trademark.

2. Apply to register for design as a trademark To apply to to register for design as a trademark there are a form online that someone could fill out so that they are apply for their trademark. This is important as by filling out a form online, it is quickly and easily to do and therefore it is hazards free because they need to answer all of the question that is presented to them. The average prices of registering for a trademark is £170 for one class and also for additional class of the trademark it will cost the person £50. This is important as some of the detail that have to been given to register for a trademark are details of the want the person want to register such as word, illustration or slogan and the person much state what class the trademark that the person what to be register as such as class 1: chemicals, or class 43: food and drink services.

https://www.gov.uk/how-to-register-a-trade-mark/apply

https://www.gov.uk/how-to-register-a-trade-mark/apply

https://www.gov.uk/how-to-register-a-trade-mark/register-a-trade-mark

https://www.gov.uk/how-to-register-a-trade-mark/register-a-trade-mark

https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register

https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register

Legal and Ethical Issues-Trademark3. After apply for trademarkAfter the apply for trademark have been examined, the person will received feedback from the application which is known as ‘examination report’ and receive the report in 20 days . This is important as the person or company will be able to to answer back to the decision of the trademark within 2 months so that they are able to resolve any problems that may of occurred. This is important as if the examiner have no problem with the design to have a trademark the application will be proved and then published onto the trademark journal for 2 months. This is important as during this time period anyone can oppose the decision of the trademark. If the trademark have been registered if all of the objections have been resolved. They will send the certificate so that it will conform that their design as officially trademark.

This is the trademark form that the person or the company will have to fill out in order for their design to be trademarked.

Safe Working PracticesI used Adobe Photoshop CS5.1 to create my final print based advertisement, so I will be able to edit different images such as the moon or add all of the important information that is needed to be add such as placing all of the lineup. I am about to create a print based advertisement to a professional and high standard, that will be able to appeal to more people to more people. I have used variety of tools on Photoshop such as crop tool, eraser tool, paint bucket and colour swatch to help me to keep my product on a high standard. This will help to keep my colour scheme consist by having the same shade of colour throughout my print based advertisement.

Risk Assessment

You will be able to see that I have completed the risk assessment form for the photoshoot as I will need to know the surroundings of the photoshoot and also what risk will it bring.

Final Poster and Flyer

Final Flyer DesignFinal Poster Design

These are my final design for my print based advertisement of my poster and flyer that I have created on Photoshop. For my festival poster it is A4 dimension whilst for the flyer I have decided to use A5 dimension

ChangesWhen I was creating my print based advertisement of a poster and flyer for my festival, I have to make one minor change in order to improve on my Photoshop work. The only changes that I have to make is to add social media symbols to the festival poster and flyer so that the target audience know that they are able to follow them on social media. For the poster I used a A4 dimension whilst for the flyer I have decided to use A5 dimension. I have place the three social media symbol of Facebook, Instagram and Twitter at the bottom right hand corner and I have to move the extra information on the left, to make room for the social media symbol. The reason why I have decided to add the social media symbol to the poster and flyer so that it will add ‘Digital Natives’ (Prensky 2001) as the public are able to look at EXCLUSIVE festival through different format of social media.

Before

After

Compare of Existing ProductsThe main inspiration for creating my poster and flyer on Photoshop is the Glastonbury 2016 and partly Glastonbury 2015 poster. The Glastonbury 2016 and my festival both have the same layout, logo and the house style as I want my poster to be eye catching like Glastonbury 2016 poster. However, I wanted to partly copy the moon design from Glastonbury 2015 poster as this is a good way to represent the campaign message that my festival and Glastonbury are portraying.

Compare of Existing Products

Adverts

These print based advertisement has successfully convey your planned campaign message as this have represent the nightlife of EXCLUSIVE festival because of the colourful moon and the socilasing that will be going on at the festival. This will be a chance to meet new people that have the same musical interest as they will be listening to the same kind of music. The campaign message for my festival aloe people to have the opportunity to live to their favorite artists and bands and enjoy themselves. This will allow them to socilased and make them loyal to come to the music festival yearly. The slogan is ‘Live for the Music’, as the festival will be have good music so this will appeal to people to go to my festival and therefore by having good music this will grab the target audience’s attention.

ConclusionOverall, I have created a poster and flyer print based advertisement, with a background with a moon design at top. I believe that the advertisement that I have created say my campaign message to the public. In addition, I have added important information that the public will have to know about such as the dates, who will be performing and also the social media so that the target audience are able to follow them and receive the latest updates. I have use my house colour and colour scheme well as it will link with the mood and theme of the advertisement.

unit 15 lo5

Education