Keira Hibbert2026

Witness Statement Comments

www- reasons and connotations behind the title- Pre-production materials detailed overview and provided a clear evaluation of how

this informed the decision making process.- Target audience. Very clear.- Summary of roles- comparing with NME.- Detailed overview of the promotion of the magazine impressive.

EBI-Target audience- spending power? this must be reflected upon the evaluation for LO5-key?-Avoid relying on script too much.-Production plan –are these covered in enough detail?

Video Overview • I have looked over my pitch and reflected on what I produced and

how, if I did it again, it could be better or to its highest standards.• From watching and reviewing my pitch I know that I should have

given my audience a lot more eye contact than I did and not looked and stuck at my script as much as I did as it doesn't look professional and makes me look like I completely rely on that particular source.

• I should of interacted with the audience more and used arm gestures to point at the whiteboard, instead of standing still and not involving or making my presentation alternative and interesting.

Production plan Monday 27th April

Tuesday 28th April

Wednesday 29th April

Thursday 30th April

Friday 1th May Saturday 9th May

Sunday 5 th June

 Date of publication

•  Managing the schedule

•  Editorial and budgetary decision

•  content acquisition

• Test photography- by taking these photos I am acquiring content for the magazine.

• Sub-editing •  Page Layout

•  Proof reading

• File emailed to printer

• Distribution

Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:

29th April 30th April 1st May 9th of June 5th June

•Dates and Timescales – Pre-Production – Production – Post-Production Activities

•For the production of my magazine I need to think of all the costs I will need to pay out for. This includes computers and software, employers, editors and publishing. For my employees I will need editors and deputy editors. The lowest payment allowed is £15,000, but editors can earn up to £25,000 to £40,000 per year. To create my magazine I will be using MAC book pros by apple, I will need 12 of these for each employee, and this will cost me around £1100. This will sustain the process of my magazine including the software I will be using which is adobe suite creative cloud. For the amount of software needed on a yearly basis it will cost me around £2292 to sustain each computer.

•to create my magazine I'm going to need Computers, Software and Editors. The computers are essential because I need them for virtually everything revolved around my magazine such as the structure, to actually create, to promote, to sell and to update. Secondly software is very important as it will enable me to create my magazine and edit it to a high, professional quality.

•I got a quote for my magazine on a weekly basis of 1000 copies which will cost around £2,618.80 to produce which on a monthly basis will cost me £10,475 to produce nationwide and £52,000 per year. I thought that I would start with a relatively low production number of 1000 to start off with in case my magazine doesn’t take off as well as I expect it to, and if there is a high demand and my targeted audience like my magazine I can think about producing more ad gradually getting bigger over time. I will be making a small start off profit at 0.37p per issue and a £19,240 profit over all yearly profit if all issues sell.

Production plan continued

Legal & Ethical Issues (Separate

Document) – Based on Feedback•PCC/IPSO 1. Our remit-Most of the complaints IPSO receives relate to editorial material published by member publications, whether in print or on their websites. This includes:•Articles;•Images (including video);•Audio material on newspaper and magazine websites;•Readers' letters;•Edited or moderated reader comments on newspaper and magazine websites.

2. Who can complain? IPSO will take forward complaints from any individual or organisation that an inaccuracy has been published on a general point of fact. Where an inaccuracy relates to a specific individual or organisation, we may be able to take forward a complaint from a third party, but will need to consider the position of the directly affected party in deciding whether it is appropriate to do so.

3. Delayed complaints-IPSO is able to consider complaints within four months from the date of the conduct complained about, or publication of the article. IPSO is not able to investigate complaints about material published over 12 months before the date of the complaint, even where it remains published on the publication's website.

4. Submitting a complaint-note that if IPSO believes that your complaint raises a potential breach of the Editors' Code, we will send the detail of your complaint to the publication, which will then have the opportunity to resolve the matter directly. This is to ensure the swift resolution of substantive complaints wherever possible.

•IP – For example Facebook/Twitter logos on the cover•Safe working practices for EACH of the Stages mentioned in 2 ABOVE.

Copy Right Laws

Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort.

Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.

• The risks of copyright AIR magazine could face would be the logo being potentially used or involved in other sources without permission.

It could also have its interviews used or ‘stolen’ without permission.

http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-journalists

Calendar Events • Have you considered – in relation to the launch

date – any dates/events that may conflict with the launch?

There are no official up coming events or dates that will clash or conflict with my magazine release date. this is good because it means that there will be nothing to effect my targeted audience attention, that could potentially affect my sales or startup.• I used puff promotion to promote the upcoming reading

festival.• I referred to the upcoming summer festival of reading and

Leeds 2014 to promote to my target audience for them to take an interest in upcoming acts and the feedback from the event.