1. UNDERSTANDING GOOGLE ANALYTICS:WHOS OGGLING MY COMPANY?Kimberly SwetlandSeptember 20, 2012

2. ANALYZE THIS! Web analytics is the measurement, collection, analysis and reporting ofinternet data for purposes of understanding and optimizing web usage. It isoften done without the permission or knowledge of the user, in which case particularly with third party cookies which can be shared betweendifferent web sites it can be a breach of privacy. Web analytics is not just a tool for measuring web traffic but can be used asa tool for business and market research, and to assess and improve theeffectiveness of a web site. Web analytics applications can also helpcompanies measure the results of traditional print or broadcast advertisingcampaigns. It helps one to estimate how traffic to a website changes afterthe launch of a new advertising campaign. 3. http://en.wikipedia.org/wiki/Google_Analytics 4. HOW WAS GOOGLE ANALYTICS CREATED?! Google acquired Urchin Software Corp. in April 2005. Googles service wasdeveloped from Urchin on Demand. The system also brings ideas fromAdaptive Path, whose product, Measure Map, was acquired and used in theredesign of Google Analytics in 2006. The latest version of Google Analytics tracking code is known as theasynchronous tracking code, which Google claims, is significantly moresensitive and accurate, and is able to track even very short activities on thewebsite. The previous version delayed page loading and so, forperformance reasons, it was generally placed just before the