1. 51st ICCA CongressUnderstanding Brazil &Brazilians: meetings relatedbusiness oportunities20/October/2012Prof. Eduardo Sanovicz, Ph.D.International Congress and Convention Association.Session sponsored by:Twitter: #ICCA12

2. Facts Brazil 2012International Congress and Convention Association.Twitter: #ICCA12 3. 2002The then candidateLula receives theTourism policy agenda Creation of theMinistry of Tourism Restructuring of Embratur promotion abroad only Focus on eventsInternational Congress and Convention Association.Twitter: #ICCA12 4. Facts BrazilMinimum WagePopulation living in Poverty(US$ 1 R$ 2) (IBGE):(FGV):2001 R$ 180 16 million people2012 R$ 622 2002 30%2011 9%Unemployment Rate Internet(IBGE): (IAB):2002 (December) 10.5% 2002 19.4 million people2011 (December) 5.3%2011 81 million peopleMiddle ClassAnnual Exports(FGV):(FED GOV):From 32% to 52% of the population 2002 US$ 60.4 billion2003 65 million 2011 US$ 256 billion2011 105 millionInternational Congress and Convention Association.Twitter: #ICCA12 5. Facts Brazil50 Million BraziliansBegan to consume since 2004Bolsa Famlia benefits 12 million familiesAnd the benefit ranges from R$ 32 to R$ 242. (FED GOV)Real Estate Credit reached R$ 80 billion in 2010(R$ 1.9 billion in 2001) (SECOVI)Domestic Air Transportation4th largest in the world. 86 million tickets in 2011 (more than interstate buses)Northeast of BrazilGrows more than China (FGV)In 2011, 3.4 Millionnew cars were registered in Brazil (1.5 million in 2011) (ANFAVEA)International Congress and Convention Association.Twitter: #ICCA12 6. Evolution of Tourism Expenditure GDPs Growth 2003 to 2009 32,4%29,1%24,6% Tourism Services AverageSource: IBGEInternational Congress and Convention Association.Twitter: #ICCA12 7. Challenges BrazilInternational Congress and Convention Association.Twitter: #ICCA12 8. Results 20102014 World Cup2016 OlympicsICCA Top 10Brazil 6theconomy inthe worldInternational Congress and Convention Association.Twitter: #ICCA12 9. Latin America OpportunitiesInternational Congress and Convention Association.Twitter: #ICCA12 10. ICCA RankingThe most difficult challenge for tourism:International Events What happened in Brazil?200362 events | 19th place2004 106 events | 14th place2005 145 events | 11th place2006207 events | 7th place2007 209 events | 8th placeICCA, InternationalCongress and2008Convention Association 254 events | 7th place2009 293 events | 7th place2010 275 events | 9th place2011 304 events | 7th placeInternational Congress and Convention Association.Twitter: #ICCA12 11. ScenariosInternational Congress and Convention Association.Twitter: #ICCA12 12. Changes in SocietyInternational Congress and Convention Association.Twitter: #ICCA12 13. Scenarios 21st CenturyVisible Opportunities:New Destinations andTourism SegmentsNew Flight ConnectionsNew Event ComplexesInternational Congress and Convention Association.Twitter: #ICCA12 14. Scenarios 21st CenturyIntangible Opportunities:New businessNew professional opportunitiesRediscovery of the role of the StateInternational Congress and Convention Association.Twitter: #ICCA12 15. Its True That | SocietyDiversity of opinion will growThe role of women will continue to expandThe way decisions are made will continueto change (in family, consumption,investment etc.)International Congress and Convention Association.Twitter: #ICCA12 16. Its True That | MarketingNew Players will appear -Destinations, Administrators of PublicFacilities, and Economic Agents (customersand competitors)Mobility and portability will growThe borders will become weakerInternational Congress and Convention Association.Twitter: #ICCA12 17. Innovation | Creativity1990 vs. 2012International Congress and Convention Association.Twitter: #ICCA12 18. Innovation | CreativityInternational Congress and Convention Association.Twitter: #ICCA12 19. 51st ICCA CongressThank you!eduardo.sanovicz@abear.com.brInternational Congress and Convention Association.Session sponsored by:Twitter: #ICCA12