Unboxing The Mall.

Open up a world of possibilities for your consumers.

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The mall of tomorrow is different.

By 2021, the idea of a mall as we know it is set to change. While e-commerce begins to dominate sales in most sectors, people will turn to a mall as a place to experience each product before they buy. Today, it is estimated that about 70% of all shopping trips begin online.

In 2021, it is very likely that most purchase decisions are made in an environment that focuses not just on the buying, but on the experiences that surround it.

What’s more, the experiences that people opt for in a mall will change more radically than we can imagine today. Smaller theatres with more diverse shows will become the norm rather than an exception. Today, a mini theatre in Bengaluru seats just eighteen people and streams content that they are all interested in. In the future, curated shows for small groups of audiences will be quite common. Malls will be open through the day, and night, providing entertainment opportunities suitable to every demographic.

And it will all happen with a focus on going local. Local food like the benne dosa will feature on popular menus in the city, and filter coffee will become a regional statement of this city’s dweller.

Your brand, at the centre of it all, will be poised and ready to provide just what the consumer wants- relaxed shopping amid a range of activities, all culminating to make their day out worthwhile.

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What would it be like if every trip to the mall were different? A picnic today, a concert tomorrow, a Zumba day-out later. The opportunities to turn a mall into a personalised experience centre are limitless.

As an experiential mall, it offers open food courts, gardens, an amphitheater, movie opportunity and an auditorium that collectively encourage people to spend more time here. The atmosphere is one of a casual day out, with many options to explore things that each individual finds interesting and meaningful.

What if a mall could create the atmosphere that prompts people to spend more time here, exploring, buying and eating at their own pace? Forum Falcon City brings this very idea to life.

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Welcome to landscaped gardens, right next to your store

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Think high street shopping around the world- Soho, Times Square and Orchard Road- and Forum Falcon City in Bengaluru.

The space for establishments in Forum Falcon City has been designed to provide a sense of openness and moves away from the modularity we see today. Apart from greater visibility for each brand, this layout allows you to use the space around you as a means to connect with your consumers.

As a digital-enabled mall, we support you in your endeavours- be they in the form of augmented-reality enabled trial rooms or a guided walkthrough of the space and the brands it houses.

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The story of a gardenThe garden city of India is famous for its well-manicured lawns, its shaded canopies, its early-morning dew, and weather that no other Indian city can boast of. In our design thinking for Forum Falcon City, we wanted to bring all of these iconic natural elements indoors.

The central garden court is multi-layered and presents a view of greenery at all levels of the space. The adjacent food court is planned such that multiple seating configurations are available for people of different group sizes and preferences.

Interspersed throughout the mall are pop up food courts that remind one of south Bangalore’s famous food street.

With vast open spaces, a garden theme reminiscent of Bengaluru’s famous outdoors, a well-ventilated food court and multiple dining options as well as an auditorium, this is all set to be the most happening location in the city.

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Bangalore’s iconic Khoday Brewery development is reshaping itself into a destination for shopping, food and fun. The centrepiece of this redevelopment is Forum Falcon City. Strategically located at the intersection of Kanakpura Road, Raja Farm and Thippasandra road as well as the up-and-coming residential development in the area, this landmark property is sure to attract the most discerning of buyers.

The catchment of south Bangalore is elite, discerning and well-placed on the economy ladder. Educational institutions, homes and offices nearby employ and house people willing to spend time and money on experiences that matter to them.

Apart from all of South Bengaluru and its heritage properties, the catchment area includes consumers from the IT hubs like Whitefield and Electronic city which are now accessible by road and will soon be connected by metro rail lines.

Colleges such as KSIT Engineering College, Yellama Dasappa Institute of Technology, Yashaswi International School, Shankara Arts, City Engineering College and Jnana Sweekar PU College also fall in the vicinity.

This unique amalgamation of a diverse catchment in a very desirable location is what makes Forum Falcon City the perfect place to think of retail in a new light. Here is a chance to present your brand as representative of the city’s evolving needs. Here is the opportunity to understand your future customer and interact with them in a more intimate manner.

The location

The atmosphereThe Garden Court at Forum Falcon City is the backdrop that sets the stage for events, pop-ups, impromptu performances and endless conversations. The atmosphere is one of laid-back fun, and there is something always happening at Forum Falcon City. With a diverse range of events, Bengaluru’s largest auditorium, an amphitheater for shows and jam sessions, and a seating arrangement that guarantees a lazy meal, this is a picnic come to life.

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Your storeWhat does unboxing a mall mean to your brand?

Your consumers no longer have to walk in straight lines, going in a modular fashion from one store to the next one. Instead, they can spot your store from strategic locations around the floor they are on. They can choose to take the shorter route to get to your store as opposed to walking to the nearest confluence point.

This layout allows you to showcase your brand in a much more engaging manner.Build experiences in your store, within the perfect setting that is Forum Falcon City. Treasure Hunts, Karaoke Evenings, Impromptu Jams, Brand Contests, Bake Sales, Grooming Sessions, Music Nights, Craft Corners, Slam Poetry, Jazz Evenings, Cocktails and Conversations, Dinner under the moonlight- the opportunities to promote your brand as an experience are endless.

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Leasing options, brand pitchFlexible Options For Businesses With Big Dreams

Research shows that people today have the attention span of ten seconds or lesser. In such a scenario, retail outlets serve not just as shopping destinations but also as solid, experiential reference points for your brand’s voice and online endeavour. It is only natural, then, that you want to make the experience as memorable as possible.

Forum Falcon City encourages the innovator with a vision. We want to foster the startup culture that Bangalore is so famous for. Retail innovators hold pride of place in our vision, and we are happy to support your vision for your business.

Be it a short-term lease or a long-term growth plan with Forum Falcon City, the options are as limitless as the space itself.

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HOMEWORK

FORUM

V. Muhammad Ali – COO E: ali@prestigeconstructions.com

Pallavi Jayprakash – GM, LeasingE: pallavi.jayaprakash@prestigeconstructions.com

Let’s talk about how Forum Falcon City can bring your vision to life.

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