UIC College of Engineering – Marketing

Getting the message out

September 14, 2009

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• Feedback from individual Advisory Board Marketing Committee members approach marketing the college from a number of vantage points e.g.,:

– Strategically position and brand UIC COE’s corporate partnership vis a vis other university offerings e.g., Cornell model, Beckman Institute in Urbana

– Better understand why companies choose to engage, develop and recruit students from UIC’s COE

– Develop a marketing message and campaign– Create list of target companies that effectively align with the COE’s objectives and

strengths– Ensure that the internal support system can deliver on our programs.

• In the interim, look for effective ways to increase the level of engagement with Advisory Board companies.

• Utilize the Advisory Board’s extended network to reach our targeted companies.

Feedback from Advisory Board Marketing Committee

UIC Marketing Strategy

UIC has a three pronged branding and marketing campaign initiative in progress:1. Identity and branding fundamentals2. Internal marketing campaign 3. External marketing campaign

UIC’s marketing team has committed to extend their work by partnering with the COE to develop and execute an engineering specific marketing plan.

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The marketing goal is to redefine UIC

From Diversity, Affordability, Research

ToQuality of Education

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And executive an integrated marketing plan

• Brand essence• Consistent messaging• Internal School pride building campaign• External marketing campaign• Public relations voice• UIC tag-line• New collateral material• Establish a communications council• Campus magazine• Web site and electronic marketing strategy

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UIC on-campus roll-out Fall, 2009

UIC COE Advisory Board Engagement

John Hardin President & Chief Operating Officer La-Co Industries Michael Goluszka

Mark Slivinski Strategy Lead Civilian and Homeland Security Solutions

Sharing perspective on how they are actively engaging with UIC COE and Technology Center.

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Board Development Update

New Board Members

Bob Hamilton, Jr., President, ITW Automotive Components, Safety and Motion Products

Rick Lasko, NPI Manager, Caterpillar

Amreesh Modi, Executive Vice President & Chief Technology Officer, NAVTEQ

Rafiq Mohammadi, Chief Technology Officer, Interwoven & iManage

Ralph Pini, President & CEO, Paratek Microwaves, Inc.

Lei Zhang Schlitz, Vice President, Research and Development, ITW

Board Development Update

Prospective Board Members

Parthiv Amin, President, Winergy Drive Systems Corporation

Craig Carson, Vice President, BP Alternative Energy

Ben Christolini, Vice President & Chief Technology Officer, UOP

Michael DeSantiago, President, Primera Engineers, Ltd.

John P. Murphy, President & CEO, NDS Surgical Imaging

Nominee Cocktail Presentation at the UIC Innovation Center 5:30pm - 7:30pm

Evening agenda