getting your message heard bonnie zink
DESCRIPTION
"The WHO, the WHAT, and the WHY of Social Media: Getting your message heard," was delivered via webinar in partnership with The Thoracic Network of Alberta & NWT on September 21, 2012. The presentation recording is available here: http://login.icohere.com/ablung?pnum=RGS32519 Please contact Bonnie Zink at [email protected] with your questions.TRANSCRIPT
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Getting your message heard in an increasingly networked world by
Bonnie Zink
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Is your message being heard?
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A few facts
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… enter social media
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Cutting through the noise in an increasingly networked world
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http://bonniezink.com
Understand how social media will help you strategically create, collaborate,
and connect to get your message heard
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What works for you?
1.Where you start2.Which tools are
right for you3.How to use those
tools effectively
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Where do I start? 1. Understanding your organizations’ social media policy
2. Knowing that if you create it, people will share it
3. Defining your goals and building a strategy
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Understand your organizations' social media policy (ambassador)
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If you create it, people will share it
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Define your strategy and goals
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Which tool do I use? 1.Twitter
2.Facebook3.LinkedIn
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How do I use the tools? 1. Creating your profile
2. Finding your friends and followers
3. Some of my favourite tips and techniques
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Sign up (profile)
1. Be sure to create profiles that are consistent across all platforms
2. Be sure to add a photo of yourself – an innocuous default egg or head just doesn’t cut it. People want to know you!
3. Twitter allows for a short bio that is 160 characters long.
4. Facebook gives you more space and even helps you build a life timeline
5. LinkedIn, as we’ve already said, helps you create a complete online profile of your accomplishments
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Find who you already know
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Tips and techniques
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What will social media do for you? 1. What do I say?
2. How do I incorporate it into my existing communications strategy?
3. Who do I connect with now?
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Create: What do I say and where do I
say it? 1. Message: Strategy guides the conversation
2. Tailor the message to the audience
3. Create quality content and make it sharable
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Message: Strategy guides conversation
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Tailor the message to the audience
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Create quality content and make it sharable
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Collaborate: Working with my
existing communication
strategy
1. Clarify objectives and align your message
2. Social media is not one-size-fits
3. Remember, organizations don’t tweet – people do
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Clarify objectives and align your message
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Social media is not one-size-fits all
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Remember: "Organizations don't tweet, people do." Euan Semple
“You have to trust the users to make the best use of it. Sometimes it’s a bit like letting children fall so
that they realise themselves that it hurts.”
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Connect: Building my network 1. Is it enough to
connect online2. Make people know
you3. Principles to
remember
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Is it enough to connect online?
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Make people know you!
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How do I know what works? 1.Why do I monitor?
2.What do I monitor? 3.How do I monitor?
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Why do I monitor?1. The basics of monitoring2. Aligning what you monitor with
your goals and strategy - SMART3. A place to start - Benchmarks
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The basics of monitoring
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Align what you monitor with your goals and strategy - SMART
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A place to start - benchmarks
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What do I monitor? 1. Awareness, attention, and
reach2. It is not always about the
numbers3. Other metrics to pay
attention to
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Awareness, attention, and reach
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It’s not always about the numbers
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Other metrics to pay attention too
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How do I monitor?
1. Hootsuite2. SocialBro3. Wrap it all up
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HootSuite
Sign up for your own free HootSuite account: http://hootsuite.com/p_9363
Upgrade to a Pro HootSuite account: http://hootsuite.com/p_9363/pro?d=upgrade
Join HootSuite University: http://hootsuite.com/p_9363/6ydlin?d=hsu
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SocialBro
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Wrap it all up
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Questions?
Bonnie ZinkKnowledge Mobilization Professional Social Media Strategist
Web: http://bonniezink.com Email: [email protected]: http://twitter.com/bonniezink Facebook: http://facebook.com/BZWriterLinkedIn: http://www.linkedin.com/in/bonniezink