u grow article

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BUSINESS PROFILE RealEstate Sunday, February 20, 2011 | The San Diego Union-Tribune U Grow finds ways to solve environmental issues By Christina Chomut SPECIAL TO THE UNION-TRIBUNE Walk through any suburban neighborhood in San Diego at 6 a.m. and notice excess water from lawn sprinklers and misappropriated irrigation systems running off into the street. Such urban runoff carries a cascade of nitrogen rich lawn care amendments, herbicides and pesticides into our drainage systems, groundwater, coastal wetlands and eventually our oceans. In an area where 30 to 60 percent of urban fresh water is used for wa- tering lawns and maintaining lush landscapes, many people are beginning to realize how costly, unrewarding and environmentally detrimental poorly designed sub-tropical gardens are becoming. Jake Moss, local entrepreneur and owner of Moss Research Sustainable Surfboards, recently took on a venture to create a more sustainable existence through the “way we manage our own properties.” “We started with our own gardening success and it really changed our lives,” said Moss. “I noticed the difference in taste and the nutritional ben- efit in how good I felt in eating my own food. At that point, when I started to succeed in creating edible gardens, etc, it was one of the most profound and greatest skills I’ve ever learned.” Driven by his affinity for design and interest in sustainability, Moss be- gan to develop a plan to minimize water usage, harmful urban runoff, and household waste and eliminate nonsensical landscape design. Local water conservation expert Dan Barton contributed his knowledge, experience and passion to the project and the two proprietors developed the sustainable landscaping business, U Grow, in the summer of 2009. “Moving beyond Build it Green and LEED criteria and in conjunction with drought regulations, we started to figure out ways to offer solutions so the systems in place are the most cost effective and end up paying for themselves,” said Moss. “We developed systematic methods of easy organic gardening, developed techniques on water conservation, client tutorials in designing appropriate landscapes and educating people about how to maintain their space. All of these tenets are included in what U Grow has to offer.” Growing up in Southern California, Moss based his livelihood on surf- ing. At its core, surfing connects human beings with the raw elements of nature in a way that is becoming hard to find in an increasingly developed world. It relies on a healthy and vibrant environment and provides commu- nity, a healthy lifestyle and physical andpsychological well being to many of its participants (www.mossresearch.com). Knowing current practices in surfing are far from Green, Moss developed a new surfboard that eliminates these hazards and has the highest degree of recyclability. The Moss Eco- Flex Technology has yielded a 100 percent recycled/recyclable core, zero VOC (Volatile Organic Compounds) pine epoxy and natural fiber fins and reinforcements. In aligning his core beliefs with a new direction for Moss Research, Moss realized he could be effective in more areas than solely designing and shaping surfboards. “I have an understanding of all these different components and how they work together and function in a design that will serve multiple pur- poses at once,” said Moss. “I am inspired by what we can do as individuals and as a collective, so why not do what actually makes sense.” According to Moss, an ideal landscape for implementing a U Grow design would be the common urban homestead. “An urban homestead is not necessarily a large property, but can still have a complex system in place. Ideally, (the landscape) would include a multi-level composting system with a regular food scrap, veggie scrap and alfalfa grass scrap bin, a worm bin to minimize all paper waste leaving the household and a series of 4x10 foot raised garden beds for edible and herbal/medicinal gardens. Landscape herbs such as sages, rosemary, etc could be included in the landscape with room for three to four fruit trees and edible vines. This would be accented with drought tolerant vegeta- tion, plants and exotic succulents from Australia and New Zealand to add color and a vibrant touch to the overall design. The whole landscape would be irrigated with drip and stream rotors and a weather-based timer. This would be the most efficient, functional and beautiful way to create an ideal U Grow design for the urban homestead.” Having completed projects ranging from an edible/medicinal garden at the historic Derby House in Encinitas to a student and community garden at the Del Mar Heights Elementary School, Moss and Barton pride an important aspect of U Grow on spending time with their clients to make sure they have the proper tools and knowledge to be successful in maintain- ing their gardens and landscaping. “A landscape is the first thing and the last thing you see every day when you come in and out of your home,” said Moss. “So, instead of spending all your resources on that fancy new bathroom you always wanted, invest in something that is not only good for you and your family, but for the envi- ronment and the ecology of the area we live.” LEFT: U Grow co-founder Jake Moss at a garden site in Leucadia harvesting greens (Swiss chard, red kale, Asian mustard greens, red romaine) for a special winter salad cooking demonstration. The snap peas in the foreground are maturing for early spring. Co-founder of U Grow, Daniel Barton, planed the garden. Photos by Cyrus Sutton. BELOW: Swiss chard grows in a U Grow edible Leucadia garden, one of the many sustainable and progressive elements of a U Grow land- scape design. Photo by Dan Barton. Jake Moss working on a sustainable urban homestead landscape design. Photo by Robert Lundahl. Christina Chomut is a freelance writer in Leucadia. She can be contacted at [email protected].

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Page 1: U Grow Article

BUSINESS PROFILE

RealEstate Sunday, February 20, 2011 | The San Diego Union-Tribune

U Grow finds ways to solve environmental issues

By Christina ChomutSPECIAL TO THE UNION-TRIBUNE

WalkthroughanysuburbanneighborhoodinSanDiegoat6a.m.andnoticeexcesswaterfromlawnsprinklersandmisappropriatedirrigationsystemsrunningoff intothestreet.Suchurbanrunoff carriesacascadeof nitrogenrichlawncareamendments,herbicidesandpesticidesintoourdrainagesystems,groundwater,coastalwetlandsandeventuallyouroceans. Inanareawhere30to60percentof urbanfreshwaterisusedforwa-teringlawnsandmaintaininglushlandscapes,manypeoplearebeginningtorealizehowcostly,unrewardingandenvironmentallydetrimentalpoorlydesignedsub-tropicalgardensarebecoming.JakeMoss,localentrepreneurandownerof MossResearchSustainableSurfboards,recentlytookonaventuretocreateamoresustainableexistencethroughthe“waywemanageourownproperties.” “Westartedwithourowngardeningsuccessanditreallychangedourlives,”saidMoss.“Inoticedthedifferenceintasteandthenutritionalben-efit in how good I felt in eating my own food. At that point, when I started tosucceedincreatingediblegardens,etc,itwasoneof themostprofoundandgreatestskillsI’veeverlearned.” Driven by his affinity for design and interest in sustainability, Moss be-gantodevelopaplantominimizewaterusage,harmfulurbanrunoff,andhouseholdwasteandeliminatenonsensicallandscapedesign.LocalwaterconservationexpertDanBartoncontributedhisknowledge,experienceandpassiontotheprojectandthetwoproprietorsdevelopedthesustainablelandscapingbusiness,UGrow,inthesummerof 2009. “MovingbeyondBuilditGreenandLEEDcriteriaandinconjunctionwith drought regulations, we started to figure out ways to offer solutions sothesystemsinplacearethemostcosteffectiveandenduppayingforthemselves,”saidMoss.“Wedevelopedsystematicmethodsof easyorganicgardening,developedtechniquesonwaterconservation,clienttutorialsindesigningappropriatelandscapesandeducatingpeopleabouthowtomaintain their space. All of these tenets are included in what U Grow has tooffer.” GrowingupinSouthernCalifornia,Mossbasedhislivelihoodonsurf-

ing. At its core, surfing connects human beings with the raw elements of nature in a way that is becoming hard to find in an increasingly developed world.Itreliesonahealthyandvibrantenvironmentandprovidescommu-nity,ahealthylifestyleandphysicalandpsychologicalwellbeingtomanyof itsparticipants(www.mossresearch.com).Knowingcurrentpracticesinsurfing are far from Green, Moss developed a new surfboard that eliminates thesehazardsandhasthehighestdegreeof recyclability.TheMossEco-FlexTechnologyhasyieldeda100percentrecycled/recyclablecore,zeroVOC (Volatile Organic Compounds) pine epoxy and natural fiber fins and reinforcements.InaligninghiscorebeliefswithanewdirectionforMossResearch,Mossrealizedhecouldbeeffectiveinmoreareasthansolelydesigningandshapingsurfboards. “Ihaveanunderstandingof allthesedifferentcomponentsandhowtheyworktogetherandfunctioninadesignthatwillservemultiplepur-posesatonce,”saidMoss.“Iaminspiredbywhatwecandoasindividualsandasacollective,sowhynotdowhatactuallymakessense.”According to Moss, an ideal landscape for implementing a U Grow design wouldbethecommonurbanhomestead. “An urban homestead is not necessarily a large property, but can still haveacomplexsysteminplace.Ideally,(thelandscape)wouldincludeamulti-levelcompostingsystemwitharegularfoodscrap,veggiescrapandalfalfagrassscrapbin,awormbintominimizeallpaperwasteleavingthehouseholdandaseriesof 4x10footraisedgardenbedsforedibleandherbal/medicinalgardens.Landscapeherbssuchassages,rosemary,etccouldbeincludedinthelandscapewithroomforthreetofourfruittreesandediblevines.Thiswouldbeaccentedwithdroughttolerantvegeta-tion, plants and exotic succulents from Australia and New Zealand to add colorandavibranttouchtotheoveralldesign.Thewholelandscapewouldbeirrigatedwithdripandstreamrotorsandaweather-basedtimer.Thiswould be the most efficient, functional and beautiful way to create an ideal UGrowdesignfortheurbanhomestead.” Havingcompletedprojectsrangingfromanedible/medicinalgardenatthehistoricDerbyHouseinEncinitastoastudentandcommunitygardenattheDelMarHeightsElementarySchool,MossandBartonprideanimportantaspectof UGrowonspendingtimewiththeirclientstomakesuretheyhavethepropertoolsandknowledgetobesuccessfulinmaintain-ingtheirgardensandlandscaping. “A landscape is the first thing and the last thing you see every day when youcomeinandoutof yourhome,”saidMoss.“So,insteadof spendingallyourresourcesonthatfancynewbathroomyoualwayswanted,investinsomethingthatisnotonlygoodforyouandyourfamily,butfortheenvi-ronmentandtheecologyof theareawelive.”

LEFT: U Grow co-founder Jake Moss at a garden site in Leucadia harvesting greens (Swiss chard, red kale, Asian mustard greens, red romaine) for a special winter salad cooking demonstration. The snap peas in the foreground are maturing for early spring. Co-founder of U Grow, Daniel Barton, planed the garden. Photos by Cyrus Sutton.

BELOW: Swiss chard grows in a U Grow edible Leucadia garden, one of the many sustainable and progressive elements of a U Grow land-scape design. Photo by Dan Barton.

Jake Moss working on a sustainable urban homestead landscape design. Photo by Robert Lundahl.

Christina Chomut is a freelance writer in Leucadia. She can be contacted at [email protected].