typologies of tourists in spain
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Typologies of tourists in Spain. The case of Euskadi. Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain ([email protected]). Main purposes of the analysis. Stressing the need for reliable, deep and standardized information on tourism flows - PowerPoint PPT PresentationTRANSCRIPT
Typologies of tourists in Spain
The case of Euskadi
Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain
Main purposes of the analysis
Stressing the need for reliable, deep and standardized information on tourism flows
Pointing out the need for deeper analyses on these data (tourists + destinations)
Showing the enhancement that can be reached: segmenting is the flashlight that shows the path
Augusto Huéscar Lerena. IET. Spain.
Augusto Huéscar Lerena. IET. Spain.
Augusto Huéscar Lerena. IET. Spain.
Methodological note Sample: +14.000 surveys, years 2001-2003 Results on:
Tourists (air or road) Destinations (specific attraction of each zone)
Multiple correspondence analysis of variables: Accommodation Main purpose of the trip Municipalities of overnight stays Type of transport Packaged trip or not Country of residence Number of overnight stays Month
Augusto Huéscar Lerena. IET. Spain.
Cluster analysis (dendograms)
Typologies obtained
1. Typology of tourists in País Vasco2. Typology of tourism destinations 3. Typology of tourists received by road in
País Vasco4. Typology of destinations of tourists
received by road
Augusto Huéscar Lerena. IET. Spain.
1. Types of tourists in País Vasco
Leisure tourism in San Sebastián (29%) Transit tourism (20%)
With overnight (8,4%) Without overnight (11,6%)
Family related french tourism (12,5%) Business tourism (20,2%) Others:
Students (8,3%) International family stays (4,1%) Dutch leisure tourism (6%)
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco Type 1: Poles of attraction of transit tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco Type 2: Poles of attraction of leisure tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco Type 3: Poles of attraction of family related tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco Type 4: Poles of attraction of business tourists
Augusto Huéscar Lerena. IET. Spain.
3. Types of tourists received by road French leisure tourists to San Sebastián (21,5%) Transit tourism
Portuguese and belge (15,4%) Transit tourism with hotel overnight stay (6,5%) Transit tourism without hotel overnight stay (11,7%)
Visiting friends and relatives (15,2%) Cultural tourism (11,0%) Group tourism (6,2%) Others:
Study (5,4%) French campsite (4,2%) Leisure tourism in Zarautz
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco of tourists received by road
Type 1: Transit zones
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco of tourists received by road
Type 3: Zones of leisure and recreation holidays
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco of tourists received by road
Type 7: Cultural Tourism destinations
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco of tourists received by road
Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism
Conlusions of the analysis
País Vasco has well assorted tourism flows, determined by means of access
Destinations show significant differentiating features
No data no analysis no knowledge no capacity of response
Augusto Huéscar Lerena. IET. Spain.
Typologies of tourists in Spain
The case of Euskadi
Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain