UNDERSTAND ISSUES RELEVANT TO DESIGN FOR ADVERTISING

Source: http://jolowesadvertising.blogspot.co.uk

Types of advertising

Outdoor Television

internet magazines

Leaflets

Advertisement breaks between shows

Product placement

Pop-up ads

Video advertisements (YouTube)

Radio

Audio ads Visual ads

Information booklets with pictures and writing

Billboards

Guerilla advertising

Types Of Advertisement Online advertisement (Digital): Online advertisement or other forms of digital advertisement is a huge industry that works all over the web, displaying for thousands of well-known and new companies. Due to its relatively low price running ads on websites or apps can be a companies ticket to success in the world of business, web-browsers include a feature called cookies that track your recent searches and frequent visits to display advertisements tailored to you and things you’re interested in.

Ads on the internet have been around for as long as the web has been, this puts great value on the industry. Websites sometimes need to run ads because their website is free to use and there are no other means of making money to pay to keep the website up.

Print AdvertisingPrint Advertising: Print advertising is a very common form of advertising on large billboards, printed advertising usually displays a bold image and minimal wording which helps to get a symbol or message across to people looking at the advertisement.It is common for many large businesses to use this form of advertisement around city centers and other populated areas, companies such as McDonalds and other forms of fast food restaurants are well known for using this for advertisement.

Guerrilla AdvertisingGuerrilla Advertising: Guerrilla advertising is a form of advertising that is used for businesses to promote their company, product or services on a relatively low budget. Due to not having much budget to use for professional designers Guerrilla ads require the designers to think very creatively and in a way that grabs the publics attention easily in a personal or memorable way.

Guerrilla ads can be used for all forms of advertisement and sometimes used to just promote thoughts and other views of politics or ethical dilemmas in the world. Artists also use this often to show or expose what some companies are really like, Banksy is a well-known artist that uses this.

Broadcast AdvertisingBroadcast Advertising: Broadcast advertising is a form of running ads on television and radio, commonly known as commercials these ads are the most common in the world because of frequent breaks between TV shows and songs on the radio. These ads are usually ads for larger companies and huge businesses because of the large cost of having an ad on television or radio.

Outdoor AdvertisingOutdoor Advertising: Outdoor advertising is similar in a way to Guerrilla Advertising as it is outdoors and uses creative media to attract the attention of the public passing by, a common form of outdoor advertising is a billboard or ads on the side of a bus or on bus stops. Using billboards used to have static images that the company used for ads but nowadays billboards can be designed to use animated ads on large displays.

Advertisements on the side of buses is commonly used to display things such as movies, TV programs and products the images used are also generally bright and don’t include much wording because the bust is constantly moving giving no time to read long text.

Product PlacementProduct Placement: Product placement is the integration of ads in shows and movies or other media, product placement is reliant on the power of suggestion as it shows products or services briefly and in a way that isn't that easy to notice.

Product placement has become even more common over the last 20 years, movies and television programs include this on such a regular basis that it has become normal and unnoticeable in most cases.