Types of AdvertisementSyed Ali Hassan07010616-051

BS Mass Communication and Media

Advertising

Advertising is a form of communication that typically attempt to persuade, potential to

purchase or to consume more of a particular brand of product or service.

History Background• In 1704 The first newspaper advertisement, an

announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

• The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensboro real estate corporation.

• The world's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game.

Cont……

• Lintas (Lever International Advertising) was one of the first worlds first advertising agencies foundation of Lintas in 1899 and following some large mergers and rapid growth in the 70’s and 80’s became a dominant and famous force in the advertising field with accounts such as IBM, MasterCard, Johnson and Johnson and of course Unilever .

World Biggest Advertising Agency• Omnicom is the world biggest advertising agency.

• It was formatted in 1986 in New York.

• The account for about 157,000 employees in well over 100 countries. Omnicom alone says it has 5,000 clients.

Advertising Agency in Pakistan

• PAA(Pakistan Advertising Association) is the Pakistani advertising agency.

• It was established in 1973 and was registered with the Ministry of Commerce, Government of Pakistan.

• In Pakistan the advertisement introduced in 1959 in a newspaper.

Types of Advertisement • Out-Door Advertisement• In-Door Advertisement• Non-Product Advertisement• Radio Advertisement• T.V Commercial • National Advertisement• International Advertisement• Retail Advertisement• Classified Advertisement• Local Advertisement

Cont………• Brand Advertisement• Covert Advertisement• Infomercials Advertisement• Celebrities Advertisement• Online advertising• Surrogate Advertising • Broadcast advertising • Public Service Advertising • Local Advertisement

Retail Advertisement

• Emphasizes the specific retail outlet as the place to buy a specific range of brand.

• It can be local store advertising in local newspaper.

Classified Advertisement

• Is a product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered.

Non-Product Advertisement

• This kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.

Public Service Advertisement

• The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as

• HIV/AIDS, Political ideology and Energy consveration

Out-Door Advertisement

• Bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted.

Covert advertising

• Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

Covert advertising

Brand Advertising

• It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).

Broadcast advertising

• Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.

international advertising

Advertising a product or service in a country other than where it originates.

National Advertisement

• Geographically speaking national advertising’s range is extended to the territorial limits of the country.

• The advertiser use the national media to inform the consumer about the product.

• The advertiser use the national local or regional language but prefers the national language.

• It can be available in everywhere of country and easily purchased it.

Celebrities Advertisement

• Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

Infomercials Advertisement

• There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing.

Local Advertisement

• Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.

Surrogate Advertising

• Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.

Online advertising

• Online advertising is the newest and fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.

Professional advertising

Advertising directed toward professionals such as doctors, dentists, and pharmacists,

etc., who are in a position to promote products to their patients or customers.

Industrial Advertising

advertising directed at commercial business customers. The advertised products are raw

materials, components, or equipment needed in the production or distribution of

other goods and services.

In-Door Advertisement

• This kind of advertisement provide the best opportunity of putting over a reasoned selling argument. The advertisement are addressed to the reader, listener and viewer at a time of leisure when he or she can observe the message.

Mobile Advertisement

Is a form of advertising via mobile(wireless) phones or other mobile

devices. It is a subset of mobile marketing.

Radio Advertisement

• It is a small business advertising.• Radio advertising can be a very effective

means to attract customer to some business.

• New Sathi lather House, Bhiya Pizza, Fhakar rent a car

Radio Advertisement

T.V Commercial

• Is a generally considered the most effective mass-marketing advertising format as is reflected by the high prices.

• T.V network charge for commercial airtime during popular events.