TMYR V 3.1

A Global Marketing and Branding Opportunity

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Table of Contents Page

The Opportunity 3

What is an IMOCA Open 60 Campaign 4

Hugo Boss Media 5

Event Information 6

About Ty Madden 13

Conclusion 14

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Ty Madden Yacht Racing is offering a global marketing opportunity that will attract millions of viewers. It will maximize your return on investment through brand recognition, global media coverage, relationship marketing, internal and external corporate communications by competing for the IMOCA Open 60 Class Championship starting in 2013.

The Kingfisher IMOCA Open 60 campaign is an example of global branding combined with an excellent return on investment. The campaign generated 83 million US dollars in Equivalent Advertising Value with an investment of 5 to 6 million US dollars.

The Opportunity

Christophe Château, Bonduelle Marketing Director

“ We consider that the mediatical consequences sum up to the equivalent of an advertisment campaign of 50 millions euros. It’s huge. Even though we didn’t win the Vendee Globe Race, we still won thanks to Le Cam’s loquaciousness, his metaphores and the emotion he aroused”.

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What is an IMOCA Open 60 Campaign

The IMOCA Open 60 campaign is the ultimate physical, psychological and emotional challenge for any individual sailing solo around the world. It provides our partners excitement from start to finish with global media coverage, unique opportunities for relationship marketing at each race village and business–to-business opportunities with new and existing client.

Benefits

• World-wide media coverage• 300% to 500% return on investment • Over 1 million visitors at race villages• Over 25 million internet visitors to race websites• 100 to 500 journalist covering the start and finishes each race

Demographics

• The spread between males and females interested in sailing is 60/40• A good cross section of ages having an interest in sailing range from under 35 to

over 45• Sailing reaches a higher than average proportion of the highest AB SE group across

all countries• Sailing is appealing to people of all income levels reflecting the wide age ranges of

followers• Sailing fans are far more likely to buy products from sponsor companies than

general public

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$3,933,792.00

$15,605,479.00

$17,002,951.00

Hugo Boss Campaign

Television Press Radio

Hugo Boss IMOCA Open 60

Total Equivalent Advertising Value $36,542,222 worldwide for one year

with a 4 to 5 million US dollars investment.

"Alex embodies the charisma, lateral thinking and individualistic style in which

Hugo Boss prides itself and has already proved himself to be exceptionally

media friendly"

Source: Hugo Boss Report

Hugo Boss Media

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Event Information

2014

April- Corporate sailing in the MediterraneanMay - Europa RaceAugust - Cowes WeekOctober -Route du RhumDecember - Barcelona World Race

2015

May- Corporate sailingAugust - Rolex Fastnet RaceOctober- Transat Jacques VabreDecember - Transat B to B

2016

May - Europa Race August - Cowes WeekDecember - Vendee Globe

The following schedule will be adjusted to fit the IMOCA Open 60 schedule if there are any change in events.

Starting in 2014 events could include the Transat Jacques Vabre

Race, Rolex Fastnet Race, Cowes Week, Europa Race, Route du Rhum, Barcelona World Race, Transat B to B Race and the Vendee Globe Race around the world in the fall of 2016. when not racing there will be great opportunity for corporate sailing in the UK, USA and the Mediterranean.

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Transat Jacques Vabre Race

Starting: October 2013

Course: Le Havre - Puerto LimonDistance: 4,500 milesMode: Double - handedHow Often: Ever two years

Media Overview 2011 RacePress: 4700+ press articles TV: 8+ hours of international coverageRadio: 18 +hoursInternet: Number of viewed pages: 4.9 million

Journalist: 270 accredited pressRace Village: 300,000 people at the race village

Transat Jacques Vabre Media Report 2011 report will be available in the spring of 2012

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EUROPA RACE

Next event: May 2014

Course: Istanbul, Barcelona, Brest, Hamburg and CowesDistance: 3,800 milesMode: CrewHow often: Every 2 years

Media Overview 2008 Race

Press: 751 press articles TV: 379 TV clips on 121 channels 40+ hours of coverageRadio: 53 reports on 26 stationsWebsite: 40,535,202 visited the website

Internet: 525 articles on 171 websitesJournalist: 70 national and international accredited press

Source: Europa Race Media Report 2009

For more information about the Europa Race please contact Ty Madden Yacht Racing for the full media report.

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Route du Rhum

Next event: October 2014

Course: St. Malo - Pointe-à-PitreDistance: 3,500 milesMode: Single-handedHow often: Every 4 years

Media Overview 2010 Race

Press: 4719 press articles TV: 57 hours Radio: 40 hoursWebsite: 25 million pages viewedInternet: 5675 articles online

Journalist: 1000 accredited pressRace Village: 2 million visitors at the race village

Source: Route du Rhum Media Report 2010

For more information about the Route du Rhum please contact Ty Madden Yacht Racing for the full media report.

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Barcelona World Race

Next event: December 31, 2014

Course: Around the worldDistance: Mode: Double - handed How often: Every 4 years

Media Overview 2010 Race

Press: 4100 press articles TV: 72 hours in 200 countriesYoutube: 360,000 videos were watched

Website: 37 million pages viewedFacebook: 17 million "likes"

Journalist: 500+ accredited press

Source: Barcelona World Race Media Report 2010

For more information about the Barcelona World Race please contact Ty Madden Yacht Racing for the full media report.

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Transat B to B Race

Starting: December 2015Course: Saint Barts - BrittanyDistance: 3,300 milesMode: Single-handedHow Often: Ever four years

Media Overview 2011 Race

The 2011 media report will be available in the spring 2012

Information:

The Transat B to B is used a qualifier and training for the 2016 Vendée Globe, the “B to B” start a few weeks after the Transat Jacques Vabre Race. The race start on the island of Saint Barts and is a transatlantic sprint back Brittany.

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Vendée Globe Race

Starting: November, 2016Course: Around the world non-stop

Distance: 25,000 milesMode: Solo non-stop around the worldHow Often: Ever four years

Media Overview 2008 - 2009 Race

Press: 18,604 press articles TV: 466 hours of international coverageRadio: 301 hoursInternet: Number of viewed pages: 213 millionJournalist: 1,600 accredited press

Race Village: 1,700,000 people at the race village

Source: Vendee Globe Media Report 2008-2009

For more information about the Vendee Globe race please contact

Ty Madden Yacht Racing for the full media report.

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Ty Madden

Ty Madden has raced in the United Kingdom, Australia, Europe, Asia, New Zealand and the United States with over 65,000 miles in ocean racing experience. In 2003 he sailed with the Admiral Cup Team on “Bear of Britain” for owners Kit Hobday and Tim Louis. Ty also sailed on the Chernikeef boats for Peter Harrison, owner of the American Cup Team GBR. Ty is currently sailing in the United States doing solo and double-hand yacht racing. Ty brings to yacht racing not only racing experience but a wealth of professional training; his formal qualifications and certifications include: RYA/MCA Yacht master Offshore Commercially Endorsed, Coastal Skipper RYA/MCA, Coastal Skipper & Yacht master Theory, GMDSS Long Range Radio Certificate & Satellite Endorsement, and RYA/DOT Sea Survival.

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The IMOCA Open 60 Class is the fastest growing sport and the best

choice for your marketing program. It is unique in providing high visibility and longevity across a global spectrum for branding opportunities, media coverage, corporate events, business-to-business programs, and corporate hospitality. This is a not-to-be-missed opportunity to differentiate your corporation form others.

Exclusive Partnership - 4.5 million per year.

Primary Partnership - 3.5 million per year.

Associate Partner - With approval of the primary partner the cost starts at $ 0.25 million per year.

Official Supplier - For more information contact us

The data presented does not include the added value of corporate

entertainment as it is impossible to put a dollar value on these events. In past campaigns, where in-depth media assessments have been conducted, the return on investment averaged 300 to 500 percent per campaign.

Conclusion

For More Information Contact:

Ty Madden

Ty Madden Yacht RacingPhone: 757-927-6339

Email: tpm@tymaddenyachtracing.comWeb: www.tymaddenyachtracing.com