twitter: why you should care & how to build visibility · 2013. 7. 1. · social media blast...

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Twitter: Why You Should Care & How To Build Visibility with Coach Laura Rubinstein, CHt, Certified Social Media Marketing Strategist http://SocialMediaBlastOff.com Kym Raines, Speaker/Blogger www.KymRaines.com http://twitter.com/CoachLaura http://twitter.com/kymraines

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Page 1: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Twitter: Why You Should Care & How To Build Visibility

with Coach Laura Rubinstein, CHt, Certified Social Media Marketing Strategist

http://SocialMediaBlastOff.com

Kym Raines, Speaker/Blogger www.KymRaines.com

http://twitter.com/CoachLaura http://twitter.com/kymraines

Page 2: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Today You Will Learn

• What Twitter is and why it’s so popular

• How businesses are capitalizing on Twitter

• Simple steps to grow your network of followers and your reputation

Page 3: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

What is Twitter?

Twitter is a free social network that enables its users to

send and read other users’ instant messages publicly.

These messages are called tweets.

In other words… Twitter is your own broadcasting

station

Twitter is the new…

Page 4: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

• Tweets are text based posts of up to 140 characters displayed on the authors profile page and on their subscribers Home page.

• Subscribers to your tweets are known as your followers. Users may subscribe to author tweets and this is known as following.

Page 5: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Tweet Us.. @CoachLaura and @KymRaines teaching Twitter tips. Rockin the house at #D5LACE

Page 6: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

The Power of Twitter is in RETWEETS

• A retweet is a re-posting of someone else’s tweet.

Source: http://www.webgrrls.com/blog/

Page 7: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Why you should care?

• Would you like others to share links to your website/blogs?

Page 8: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Twitter Requires A Relationship Mindset

Collaboration

Cooperation

Connection

Generosity

Page 9: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Twitter Helps Businesses…

1. Stay connected to their customers

2. Quickly share information about your

company

3. Gather real time marketing

intelligence and feedback

4. Build relationships with customers,

partners and colleagues

Page 10: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Time to Engage

On Twitter the fastest growing demographic is 55-64 year age bracket (79% growth since 2012)

Page 11: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

How Twitter Got Me Published in the UT

• Tweeted the Editor found in the UT to get this:

Page 12: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Tweet Your Blog – Get Traffic & Clients

1510 followers

Page 13: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

How to Follow

• Search for a person’s

name or Twitter username

Click on their username

• Click the Follow button

• Search for a topic

(keyword) and

follow those people

Page 14: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

How To Get Followers

• Follow people and they often will follow

you back

• Find people who are well followed on

Twellow.com

• @Mention people you want to follow

you

• Retweet other influencers

• Help others

Page 15: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

When & What To Tweet?

• Tweet Away (up to 10x/day)

• Crowdbooster.com to find out best times

• Share your best stuff – links to your high content articles/blogs

• Quotes, Tips & Tricks, Free stuff

• Highlight other colleagues and influencers

• Get In the Conversation: Reply to other’s posts

• Ask Questions

Page 16: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Where are you today? I have a well crafted social media

marketing plan. I just need more word

of mouth exposure from influencers.

I need a strategy and system that gets

me set up and gets me more exposure,

traffic, leads, influencer endorsements

and sales.

Copyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com

Page 17: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Get Your Social Media Act Together

Explode your visibility, credibility, & website Traffic

Receive public endorsements by key industry leaders

Become known as the “go to” expert

Save time and where to put your efforts for maximum opportunities

Leverage insider strategies that grow your fans, friends, followers and connections

Copyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com

Page 18: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

1. Easy to follow step by step – on screen training (8 sessions, 6 networks)

2. Get an Action Plan for each social network

3. Know exactly how to massively grow your network simple steps

4. Short cut strategies

5. Free tools for maximizing your influencer status

Copyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com

$697 value

Page 19: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Social Media Blast Off Premium Pack

Network of Promoters 1 Year Premium Membership Reg: $697

+ Pinterest Blast Off $199

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Total Value: $1,467

Today $137 x3 or $397 in full First 5

Get a Personalized 1-on-1 Social Media

Coaching Session

Page 20: Twitter: Why You Should Care & How To Build Visibility · 2013. 7. 1. · Social Media Blast Off Premium Pack Network of Promoters 1 Year Premium Membership Reg: $697 + Pinterest

Do you have more questions

Connect with Coach Laura: http://twitter.com/CoachLaura http://facebook.com/CoachLauraR

http://linkedin.com/LauraRubinstein

http://youtube.com/LauraOnSocialMedia

http://gplus.to/coachlaura

Done-For-You – Call Coach Laura 619-940-6569

www.SocialMediaBlastOff.com

Social Media Blog: www.TransformToday.com

© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com