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Page 1: Twitter Trends UK October 2016

Twitter Trends

10.2016

twitter

tweets

following

followers

favorites

retweets

activities

Page 2: Twitter Trends UK October 2016

Twitter Trends UK

Infographics

Top hashtags

All UK profiles

All UK brands

Finance

Media

Music

People

Politics

Press

Sport

TV stations

Technologies

Telecommunications

3

5

6

13

20

27

34

41

48

55

62

69

76

83

table of contents 1/1

Analytical tool for Facebook, YouTube & Twitter − try!

2

Page 3: Twitter Trends UK October 2016

TWITTER TRENDS UK 10.2016

@zaynmalik − Oct 11zayn

https://t.co/fOqFcXQo7C

60906 retweets, 108473 likes

@danisnotonfire − Oct 26Dan Howell

helo it halween so dan letme out basement just fore one wek pls sned helpv scare −doot

27659 retweets, 73177 likes

@GaryLineker − Oct 21Gary Lineker

Getting a bit of a spanking today, but things could be worse: Imagine,just for a second, being a refugee having to flee from your home.

28896 retweets, 70499 likes

@onedirection − Oct 15One Direction

The guys have been nominated for Best International Act at the@ARIA_Official awards! You can vote for them using...https://t.co/INO6H9HBl0

27893 retweets, 47991 likes

@EmWatson − Oct 25Emma Watson

https://t.co/gNs07Q9AQf

12922 retweets, 31566 likes

THE BEST TWEETS

Page 4: Twitter Trends UK October 2016

THE BIGGEST

THE MOST

THE FASTEST

THE MOST

THE MOST OFTENACTIVE

GROWING

ENGAGING

MENTIONED*4

*2

*3

*5

*1

1 30 990 789

One Direction

2 29 474 754

Harry Styles.

3 27 194 393

Adele

4 26 486 630

BBC Breaking News

5 23 430 421

Louis Tomlinson

6 23 067 257

Emma Watson

7 20 253 843

zayn

8 17 833 929

Coldplay

1 8 551

The Guardian

2 6 576

Daily Star

3 5 953

The Independent

1 +1.3% − 397 k of new followers

One Direction

2 +2.8% − 284 k of new followers

Gareth Bale

3 +1.1% − 262 k of new followers

Emma Watson

1 3 165 643

Dan Howell

2 1 593 567

Little Mix

3 1 211 155

Manchester United

1 80 979

@guardian

2 74 730

@SkyNews

3 62 794

@BBCSport

TOP HASHTAGS

#MUFCused 44726 times

#PurposeTourused 21285 times

#StandUpToCancerused 20591 times

INTERESTING FACTS

"Analyzed profiles published 34.35 tweets every day on average."

"The most tweets were published by Virgin Media − 1645 per day on average."

"Users posted most tweets on The Guardian profile

− 197 353 in total which is 6366 per day on average."

*1 With the highest number of followers,

*3 Got the most activities,

*5 Most often mentioned (@).

*2 With the highest growth of followers,

*4 Published the most basic tweets, 4

Page 5: Twitter Trends UK October 2016

The most popular hashtags

2 946

3 595

3 767

2 613

1 774

4 737

3 807

5 381

3 254

3 916

2 691

2 093

3 025

2 914

3 782

2 185

2 091

3 942

2 799

4 691

3 736

5 080

2 608

2 205

4 087

3 068

2 292

2 702

3 994

3 127

2 549

MUFC

earthquake

TB1D

Titanfall2

ShoutOutToMyEx

EFLCup

Heathrow

R1TeenAwards

R1TeenAwards

StandUpToCancer

MUFC

MUFC

StandUpToCancer

StandUpToCancer

LIVMUN

MUFC

CHELEI

WIN

MUFC

PurposeTour

PurposeTour

PurposeTour

PurposeTour

TB1D

WorldSmileDay

TATINOF

CPC16

MUFC

MUFC

MUFC

TB1D

Popularity is counted by the number of users that were using the given hashtag.

31.10

30.10

29.10

28.10

27.10

26.10

25.10

24.10

23.10

22.10

21.10

20.10

19.10

18.10

17.10

16.10

15.10

14.10

13.10

12.10

11.10

10.10

9.10

8.10

7.10

6.10

5.10

4.10

3.10

2.10

1.10

Analytical tool for Facebook, YouTube & Twitter − try!

5

Page 7: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

The biggest accounts in this group were One Direction, Harry Styles. and Adele

The most activities gathered Dan Howell, Little Mix and Manchester United

The biggest number of activities per followers were on accounts: zayn, Dan Howell

and One Direction

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

7

Page 8: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

16 610 279

16 761 889

17 833 929

20 253 843

23 067 257

23 430 421

26 486 630

27 194 393

29 474 754

30 990 789

−0.2% (−28 823)

+0.8% (+129 026)

+1% (+243 149)

+0.2% (+43 088)

+1% (+261 790)

+0.2% (+42 351)

+0.6% (+155 042)

+0.3% (+91 371)

+0.3% (+77 295)

+1% (+396 789)

Ed Sheeran

The Economist

Coldplay

zayn

Emma Watson

Louis Tomlinson

BBC Breaking News

Adele

Harry Styles.

One Direction

Chart presents number of followers at the end of the month, and its increase.

−1

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

8

Page 9: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

43696.7

96930.8

5132

2884.9

862.6

1119.3

1443.7

1641.1

10281.1

68818.3

568 057

581 585

733 874

747 188

778 931

873 048

1 006 268

1 211 155

1 593 567

3 165 643

activities per tweet total number of activities

One Direction

zayn

The Vamps

Gary Lineker

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Little Mix

Dan Howell

Total number of retweets, favorites and replies to all tweets.

−2

−2

+8

+6

+5

+1

+8

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

9

Page 10: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

35 938

38 317

39 827

45 121

48 019

59 177

59 997

62 794

74 730

80 979

zayn

Coldplay

The Vamps

eBay.co.uk

Virgin Media

BBC

The Telegraph

BBC Sport

Sky News

The Guardian

Total number of @mentions of a profile.

+2

+2

+12

+1

−3

+1

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Precise data−driven recommendations − check it out!

10

Page 11: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

14

15

17

31

14

19

16

17

22

80

842 854

915 850

937 199

994 886

1 037 152

1 194 051

1 326 812

1 528 712

1 824 937

3 452 330

relative activity index activity index

The Guardian

BBC Sport

Gary Lineker

The Vamps

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Little Mix

Dan Howell

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+3

−1

+6

+10

+5

−1

+10

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

14 days of free social media analytics − sign up!

11

Page 12: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK profiles

The most engaging tweets

@zaynmalik − Oct 11zayn

https://t.co/fOqFcXQo7C

60906 retweets, 108473 likes

@danisnotonfire − Oct 26Dan Howell

helo it halween so dan letme out basement just fore one wek pls sned helpv scare −doot

27659 retweets, 73177 likes

@GaryLineker − Oct 21Gary Lineker

Getting a bit of a spanking today, but things could be worse: Imagine,just for a second, being a refugee having to flee from your home.

28896 retweets, 70499 likes

@onedirection − Oct 15One Direction

The guys have been nominated for Best International Act at the@ARIA_Official awards! You can vote for them using...https://t.co/INO6H9HBl0

27893 retweets, 47991 likes

@EmWatson − Oct 25Emma Watson

https://t.co/gNs07Q9AQf

12922 retweets, 31566 likes

Precise data−driven recommendations − check it out!

12

Page 14: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

The biggest accounts: Manchester United, Arsenal FC and Chelsea FC

In terms of the number of activities the best were: Manchester United, Arsenal

FC and Liverpool FC

The biggest number of activities per followers were on accounts: Manchester

United, Arsenal FC and Xbox UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

14

Page 15: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

1 621 553

1 688 891

1 714 495

3 156 602

3 664 142

6 373 326

7 211 499

7 489 098

8 352 088

9 155 936

+4% (+61 101)

+2% (+30 772)

−0.07% (−1 245)

+4% (+135 814)

+3% (+96 284)

+2% (+123 591)

+2% (+139 120)

+1% (+75 492)

+3% (+214 128)

+2% (+220 935)

Transport for London

Tottenham Hotspur

Amazon.co.uk

Tate

Manchester City

Liverpool FC

Burberry

Chelsea FC

Arsenal FC

Manchester United

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

14 days of free social media analytics − sign up!

15

Page 16: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

293.8

106.4

1156.7

117.1

518.4

445.1

862.6

1119.3

1443.7

1641.1

67 876

86 264

99 473

115 203

317 771

377 480

778 931

873 048

1 006 268

1 211 155

activities per tweet total number of activities

Selfridges

BFI

Xbox UK

Leicester City

Manchester City

Tottenham Hotspur

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

+50

+2

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Precise data−driven recommendations − check it out!

16

Page 17: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

22 337

22 625

24 708

30 223

30 302

32 999

34 026

34 930

45 121

48 019

Sainsbury’s

EE

Tottenham Hotspur

Manchester City

Arsenal FC

Manchester United

Liverpool FC

Amazon.co.uk

eBay.co.uk

Virgin Media

Total number of @mentions of a profile.

+2

−6

+3

+3

+1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

17

Page 18: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

40

48

67

221

13

33

14

19

16

17

185 344

202 561

208 192

431 252

492 049

555 360

1 037 152

1 194 051

1 326 812

1 528 712

relative activity index activity index

Sainsbury’s

Xbox UK

EE

Virgin Media

Manchester City

Tottenham Hotspur

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+2

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

18

Page 19: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

All UK brands

The most engaging tweets

@Selfridges − Oct 9Selfridges

No pressure, but @JustinBieber’s UK #PurposeTour merchandise launches at9am this Tuesday in all #Selfridges stores https://t.co/uvS16g6FjD

13939 retweets, 28662 likes

@ManUtd − Oct 20Manchester United

This guy NANA #MUFC #UEL https://t.co/dDhGuOsLam

12405 retweets, 15470 likes

@ChelseaFC − Oct 23Chelsea FC

FULL−TIME: @ChelseaFC 4−0 Man Utd! NANA #CHEMUN https://t.co/aWBJLZjWRu

15994 retweets, 9827 likes

@xboxuk − Oct 24Xbox UK

RT + Follow for your chance to WIN a great big bundle of #Battlefield1gaming goodies and an Xbox Elite controller NANA https://t.co/lAzKijo7Kn

17378 retweets, 6419 likes

@LipsyLondon − Oct 7Lipsy London

SPOTTED: @LaurenJauregui in Lipsy NANA >>>https://t.co/ngJIL9HsOC https://t.co/sfkw2stezh

5536 retweets, 16777 likes

Analytical tool for Facebook, YouTube & Twitter − try!

19

Page 21: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

The biggest accounts: Bank of England, Barclays UK and MastercardUK

The most activities under tweets were on: Standard Chartered, PwC UK and Bank

of England

The biggest number of activities per one tweet were on accounts: HSBC UK, Barclays

UK and Standard Chartered

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Analytical tool for Facebook, YouTube & Twitter − try!

21

Page 22: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

57 729

60 529

66 330

67 878

74 285

79 063

87 514

95 047

132 811

197 716

+1% (+672)

+0.1% (+85)

+0.003% (+2)

+2% (+1 061)

+2% (+1 340)

+3% (+2 036)

+2% (+1 797)

−0.2% (− 167)

+2% (+2 044)

+1% (+2 288)

Virgin Money

American Express UK

Confused.com

PwC UK

Halifax

NatWest

Lloyds Bank

MastercardUK

Barclays UK

Bank of England

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Precise data−driven recommendations − check it out!

22

Page 23: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

29.6

333.9

38

68.6

272.1

49.9

18.8

101.8

82

256

1 182

2 337

2 431

2 881

3 537

4 193

5 727

8 246

8 284

9 471

activities per tweet total number of activities

American Express UK

HSBC UK

Halifax

MastercardUK

Barclays UK

Lloyds Bank

NatWest

Bank of England

PwC UK

Standard Chartered

Total number of retweets, favorites and replies to all tweets.

−4

+2

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

23

Page 24: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

464

465

882

930

1 597

2 481

2 797

3 510

3 635

5 996

American Express UK

Virgin Money

Standard Chartered

HSBC UK

Barclays UK

PwC UK

Halifax

Bank of England

Lloyds Bank

NatWest

Total number of @mentions of a profile.

+2

+1

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Reports and studies about social media − ask for more!

24

Page 25: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

7

7

16

7

37

25

10

48

44

88

4 834

6 565

6 997

8 888

14 680

16 660

19 682

35 817

38 209

69 539

relative activity index activity index

Confused.com

MastercardUK

HSBC UK

Barclays UK

Standard Chartered

PwC UK

Bank of England

Halifax

Lloyds Bank

NatWest

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Precise data−driven recommendations − check it out!

25

Page 26: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Finance

The most engaging tweets

@MastercardUK − Oct 19MastercardUK

A picture speaks a thousand words... #Priceless #UCLhttps://t.co/yaZIJPdoDV

632 retweets, 711 likes

@StanChart − Oct 17Standard Chartered

Hear Jurgen Klopp on why @LFC will play for more than three points tonight#SeeingisBelieving #LFC https://t.co/Q6IPKgvq6x

448 retweets, 703 likes

@HSBC_UK − Oct 21HSBC UK

Let’s #StandUpToCancer with @CR_UK. If you’re an HSBC customer you candonate any time using our ATMs to support research

86 retweets, 169 likes

@BarclaysUK − Oct 25Barclays UK

Enter for your chance to present the 2016 Barclays @ATPWorldTour Finalstrophy to the winner. T&Cs apply ends 23:59... https://t.co/0Zd5VLr9vg

73 retweets, 151 likes

@bankofengland − Oct 10Bank of England

To mark #WorldMentalHealthDay and in support of @LMAppeal #ThisIsMecampaign we have released a short film.... https://t.co/aIQb7n1qhj

92 retweets, 94 likes

Reports and studies about social media − ask for more!

26

Page 28: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

The biggest accounts: BBC Breaking News, The Economist and BBC News (World)

The most activities gathered BBC Sport, The Guardian and BBC Radio 1

The biggest number of activities per followers were on accounts: BBC Breaking

News, BBC Radio 1 and BBC News (World)

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

28

Page 29: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

3 432 549

3 599 619

4 234 537

5 409 266

5 977 687

6 296 148

7 315 633

16 347 413

16 761 889

26 486 630

+0.3% (+10 966)

+1% (+39 136)

+0.5% (+19 697)

+0.6% (+34 504)

+1% (+67 801)

+0.9% (+54 298)

+0.4% (+25 650)

+0.5% (+84 086)

+0.8% (+129 026)

+0.6% (+155 042)

VOGUE.CO.UK

Sky News

Sky Sports

Financial Times

The Guardian

BBC Sport

BBC News (UK)

BBC News (World)

The Economist

BBC Breaking News

Chart presents number of followers at the end of the month, and its increase.

−4

−4

−4

−4

−4

−4

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

29

Page 30: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

38.7

62.6

1160.6

144.1

217.2

121.5

86.9

589.6

50.2

95.7

186 655

188 564

229 792

267 774

278 502

335 357

340 068

382 630

429 516

520 767

activities per tweet total number of activities

VOGUE.CO.UK

The Telegraph

BBC Breaking News

Sky Football

BBC News (World)

The Economist

Sky News

BBC Radio 1

The Guardian

BBC Sport

Total number of retweets, favorites and replies to all tweets.

−5

−2

N

−4

N

N

N

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

30

Page 31: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

24 897

28 834

30 856

31 727

35 213

59 177

59 997

62 794

74 730

80 979

Sky Sports

Daily Mail Online

Sky Football

BBC News (UK)

Daily Mirror

BBC

The Telegraph

BBC Sport

Sky News

The Guardian

Total number of @mentions of a profile.

−1

N

−1

N

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

31

Page 32: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

1

9

2

16

3

25

16

20

14

15

315 355

321 999

386 935

432 909

467 848

467 901

495 813

719 214

842 854

915 850

relative activity index activity index

BBC Breaking News

VOGUE.CO.UK

BBC News (World)

BBC Radio 1

The Economist

The Telegraph

Sky Football

Sky News

The Guardian

BBC Sport

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

N

−2

N

N

N

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

32

Page 33: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Media

The most engaging tweets

@SkyNews − Oct 8Sky News

Robert De Niro has recorded a brutal video attack on Donald Trump − sayinghe’d like to "punch him in the face"... https://t.co/ZYjiu91rKB

20327 retweets, 22311 likes

@BBCBreaking − Oct 13BBC Breaking News

Nobel Prize for Literature awarded to US folk singer Bob Dylanhttps://t.co/Urufv4Shi8

11785 retweets, 29184 likes

@BBCR1 − Oct 24BBC Radio 1

.@GregJames playing @NiallOfficial’s #R1TeenAwards performance has got usfeeling all kind of feels NANAWatch it back... https://t.co/YwLWYuDkdt

11219 retweets, 27759 likes

@thegrandtour − Oct 7The Grand Tour

This could be so expensive... #TheGrandTour streams weekly on Amazon PrimeVideo beginning 18th of November. https://t.co/SXUeCHwryq

10451 retweets, 17282 likes

@BBCWorld − Oct 14BBC News (World)

The terrifying moment a great white shark breaks into a diver’s cage offthe coast of Mexico. https://t.co/sDcYutDvJ4

11565 retweets, 9579 likes

Precise data−driven recommendations − check it out!

33

Page 35: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

The biggest accounts in category were One Direction, Harry Styles. and Adele

In terms of the number of activities the best were: Little Mix, The Vamps and zayn

The biggest number of activities per one tweet were on accounts: zayn, Adele and

One Direction

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

35

Page 36: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

8 111 555

8 647 028

10 803 741

16 610 279

17 833 929

20 253 843

23 430 421

27 194 393

29 474 754

30 990 789

+1% (+99 649)

+0.07% (+6 121)

+2% (+191 830)

−0.2% (−28 823)

+1% (+243 149)

+0.2% (+43 088)

+0.2% (+42 351)

+0.3% (+91 371)

+0.3% (+77 295)

+1% (+396 789)

Little Mix

Jessie J

Victoria Beckham

Ed Sheeran

Coldplay

zayn

Louis Tomlinson

Adele

Harry Styles.

One Direction

Chart presents number of followers at the end of the month, and its increase.

+1

+1

+1

+1

+1

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

36

Page 37: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

no new tweets

15691.3

1900.5

2286.5

53748.7

5914.4

43696.7

96930.8

5132

10281.1

44 051

47 074

64 616

73 169

161 246

260 235

568 057

581 585

733 874

1 593 567

activities per tweet total number of activities

Ed Sheeran

The Beatles

Victoria Beckham

Cher Lloyd

Adele

Coldplay

One Direction

zayn

The Vamps

Little Mix

Total number of retweets, favorites and replies to all tweets.

+3

+3

+2

+4

+3

+3

+5

+5

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

37

Page 38: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

7 008

7 553

8 769

16 486

22 662

29 523

34 143

35 938

38 317

39 827

Depeche Mode

Cher Lloyd

The Beatles

Ed Sheeran

Little Mix

One Direction

Adele

zayn

Coldplay

The Vamps

Total number of @mentions of a profile.

+5

+3

+3

+3

+3

−2

−1

−1

+4

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

38

Page 39: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

3

1

1

2

1

2

3

4

31

22

79 481

90 276

105 899

129 932

270 964

427 392

782 106

829 155

994 886

1 824 937

relative activity index activity index

The Beatles

Victoria Beckham

Ed Sheeran

Cher Lloyd

Adele

Coldplay

One Direction

zayn

The Vamps

Little Mix

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+2

+4

+3

+3

+3

+3

+1

+5

+5

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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39

Page 40: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Music

The most engaging tweets

@zaynmalik − Oct 11zayn

https://t.co/fOqFcXQo7C

60906 retweets, 108473 likes

@onedirection − Oct 15One Direction

The guys have been nominated for Best International Act at the@ARIA_Official awards! You can vote for them using...https://t.co/INO6H9HBl0

27893 retweets, 47991 likes

@LittleMix − Oct 9Little Mix

Nothing’s official until we announce it NANANANA our new single#ShoutOutToMyEx is happening! NANA ... hope you’re as buzzing...https://t.co/Yi3FHR8tMr

16956 retweets, 24658 likes

@Adele − Oct 31Adele

@VanityFair https://t.co/cyZj9Bp9Rr

7447 retweets, 30338 likes

@thebeatles − Oct 9The Beatles

Happy Birthday, John. https://t.co/3PRqUGPIXp

13574 retweets, 19006 likes

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Page 42: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

The biggest accounts in this group were Harry Styles., Adele and Louis Tomlinson

In terms of the number of activities the best were: Dan Howell, Gary Lineker and

zayn

The biggest number of activities per followers were on accounts: zayn, Dan Howell

and Adele

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

42

Page 43: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

11 541 933

12 060 853

12 703 433

13 944 564

16 610 279

20 253 843

23 067 257

23 430 421

27 194 393

29 474 754

+0.8% (+90 690)

+0.2% (+18 591)

+0.3% (+37 546)

+0.2% (+31 788)

−0.2% (−28 823)

+0.2% (+43 088)

+1% (+261 790)

+0.2% (+42 351)

+0.3% (+91 371)

+0.3% (+77 295)

Ricky Gervais

Russell Brand

Simon Cowell

Wayne Rooney

Ed Sheeran

zayn

Emma Watson

Louis Tomlinson

Adele

Harry Styles.

Chart presents number of followers at the end of the month, and its increase.

+1

+1

+1

+1

+1

+1

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Precise data−driven recommendations − check it out!

43

Page 44: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

28268.8

1879.2

53748.7

11484.6

8840.9

4989.5

1831.2

96930.8

2884.9

68818.3

141 344

157 857

161 246

206 723

221 022

304 357

379 060

581 585

747 188

3 165 643

activities per tweet total number of activities

Simon Cowell

Rio Ferdinand

Adele

Gareth Bale

Jeremy Clarkson

Lewis Hamilton

Ricky Gervais

zayn

Gary Lineker

Dan Howell

Total number of retweets, favorites and replies to all tweets.

+5

+4

+4

+1

+1

+5

+7

+1

+4

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

44

Page 45: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

13 708

16 165

16 473

16 486

33 141

33 469

33 778

34 143

34 542

35 938

Gary Neville

Wayne Rooney

Simon Cowell

Ed Sheeran

Ricky Gervais

Gary Lineker

Dan Howell

Adele

Lewis Hamilton

zayn

Total number of @mentions of a profile.

+5

+8

+5

+4

−3

+7

+2

−1

+8

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

45

Page 46: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

2

3

1

3

5

12

5

4

17

80

223 621

239 939

270 964

284 261

300 065

458 005

568 991

829 155

937 199

3 452 330

relative activity index activity index

Simon Cowell

Rio Ferdinand

Adele

Gareth Bale

Jeremy Clarkson

Lewis Hamilton

Ricky Gervais

zayn

Gary Lineker

Dan Howell

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+5

+4

+4

+3

+1

+6

+4

+1

+4

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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46

Page 47: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

People

The most engaging tweets

@zaynmalik − Oct 11zayn

https://t.co/fOqFcXQo7C

60906 retweets, 108473 likes

@danisnotonfire − Oct 26Dan Howell

helo it halween so dan letme out basement just fore one wek pls sned helpv scare −doot

27659 retweets, 73177 likes

@GaryLineker − Oct 21Gary Lineker

Getting a bit of a spanking today, but things could be worse: Imagine,just for a second, being a refugee having to flee from your home.

28896 retweets, 70499 likes

@EmWatson − Oct 25Emma Watson

https://t.co/gNs07Q9AQf

12922 retweets, 31566 likes

@WayneRooney − Oct 22Wayne Rooney

Interesting this Michael I thought you was a united fan???https://t.co/NjOZ0N1fCr

20307 retweets, 23392 likes

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Page 49: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

The biggest accounts in this group were The Labour Party, Sadiq Khan and Conservatives

In terms of the number of activities the best were: The SNP, The Labour Party and

Sadiq Khan

The biggest number of activities per followers were on accounts: Tim Farron,

The Labour Party and Liberal Democrats

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

49

Page 50: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

50 581

98 390

124 936

142 234

147 664

161 298

181 068

223 549

330 816

361 188

+0.9% (+470)

+10% (+9 291)

+2% (+2 188)

+1% (+1 516)

+2% (+2 607)

+2% (+3 140)

+0.6% (+1 077)

+0.9% (+2 070)

+6% (+19 684)

+0.8% (+2 927)

Sinn Féin

Tim Farron

Natalie Bennett

UKIP

Liberal Democrats

The SNP

Green Party

Conservatives

Sadiq Khan

The Labour Party

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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50

Page 51: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

46.4

233.9

465.8

435.2

105.4

637.8

1194.1

516.7

747.1

353.1

18 681

20 113

21 429

31 331

33 942

34 441

38 210

49 088

75 462

75 572

activities per tweet total number of activities

Plaid Cymru

Green Party

Conservatives

UKIP

Natalie Bennett

Liberal Democrats

Tim Farron

Sadiq Khan

The Labour Party

The SNP

Total number of retweets, favorites and replies to all tweets.

+1

−5

+2

−2

+2

+1

+3

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

51

Page 52: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

2 670

4 000

4 402

11 973

12 281

16 433

17 642

18 566

27 028

32 622

Natalie Bennett

Green Party

Plaid Cymru

Tim Farron

Sadiq Khan

Liberal Democrats

Conservatives

UKIP

The SNP

The Labour Party

Total number of @mentions of a profile.

−1

−1

+3

−2

−3

−1

+3

+3

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

52

Page 53: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

184

26

28

60

56

55

88

30

107

51

45 049

47 321

63 576

74 725

79 891

81 716

86 691

100 528

173 113

185 551

relative activity index activity index

Plaid Cymru

Green Party

Conservatives

Natalie Bennett

UKIP

Liberal Democrats

Tim Farron

Sadiq Khan

The SNP

The Labour Party

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

−4

+2

+1

−1

+3

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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Page 54: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Politics

The most engaging tweets

@SadiqKhan − Oct 2Sadiq Khan

Best wishes to the Jewish community in London & across the worldcelebrating Rosh Hashanah. From my family to yours...https://t.co/NDQwLHxhDr

1447 retweets, 3853 likes

@natalieben − Oct 5Natalie Bennett

No wonder Diane James has quit as Ukip leader − Theresa May has occupiedher role.

1629 retweets, 2083 likes

@timfarron − Oct 5Tim Farron

I am a patriot. Patriots love their country, nationalists hate theirneighbours − our Prime Minister has the two confused.

1380 retweets, 1895 likes

@UKLabour − Oct 10The Labour Party

We’ll make sure that mental health is given the same priority as physicalhealth so everyone gets treatment they ne... https://t.co/okqGvDl8qn

687 retweets, 878 likes

@theSNP − Oct 5The SNP

RT and show your support. https://t.co/asXEpdwh0l

949 retweets, 459 likes

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54

Page 56: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

The biggest accounts in category were The Guardian, Financial Times and VOGUE.CO.UK

The most activities under tweets were on: The Guardian, The Telegraph and VOGUE.CO.UK

The biggest number of activities per followers were on accounts: Dazed, New Scientist

and The Telegraph

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

56

Page 57: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

1 161 233

1 407 316

1 635 436

1 806 139

1 868 158

2 171 008

2 308 836

3 432 549

5 409 266

5 977 687

+0.6% (+7 239)

+6% (+76 105)

+8% (+120 148)

+2% (+41 629)

+0.9% (+17 140)

+2% (+32 408)

+0.4% (+9 105)

+0.3% (+10 966)

+0.6% (+34 504)

+1% (+67 801)

ELLEUK

Creative Review

Wallpaper*

The Economist

The Telegraph

The Travel Magazine

New Scientist

VOGUE.CO.UK

Financial Times

The Guardian

Chart presents number of followers at the end of the month, and its increase.

−1

−1

−1

−1

−1

−1

N

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

57

Page 58: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

36.1

28.1

58.8

80.7

19.6

99.6

22.3

38.7

62.6

50.2

33 253

36 441

40 330

55 102

67 998

71 703

96 546

186 655

188 564

429 516

activities per tweet total number of activities

Wallpaper*

ELLEUK

The Times of London

New Scientist

Financial Times

Dazed

Daily Mirror

VOGUE.CO.UK

The Telegraph

The Guardian

Total number of retweets, favorites and replies to all tweets.

−2

−2

N

+1

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

58

Page 59: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

1 744

1 848

2 043

5 218

5 388

15 154

15 327

35 213

59 997

80 979

The Spectator

Wallpaper*

ELLEUK

VOGUE.CO.UK

Dazed

The Times of London

Financial Times

Daily Mirror

The Telegraph

The Guardian

Total number of @mentions of a profile.

N

−1

+1

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

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Page 60: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

4

6

3

11

12

4

36

9

25

14

60 405

69 496

77 505

95 647

124 499

190 199

297 076

321 999

467 901

842 854

relative activity index activity index

Wallpaper*

ELLEUK

New Scientist

The Times of London

Dazed

Financial Times

Daily Mirror

VOGUE.CO.UK

The Telegraph

The Guardian

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

N

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

60

Page 61: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Press

The most engaging tweets

@Dazed − Oct 1Dazed

Want pop prodigy @troyesivan to win the #Dazed100? Vote for him before itcloses! https://t.co/FcVBbx226n... https://t.co/klJRt5zxp3

1964 retweets, 7398 likes

@DailyMirror − Oct 12Daily Mirror

The killer clown craze just got even weirder − now ’Batman’ has turned uppromising to protect schoolchildren... https://t.co/OyYTDNBErj

3553 retweets, 2610 likes

@ELLEUK − Oct 28ELLEUK

Male Contraceptive Injection Halted For Same Side Effects Women HaveSuffered For Years https://t.co/Q4g5xF1rtm https://t.co/oii3UkzU2Q

2768 retweets, 2459 likes

@TheScotsman − Oct 20The Scotsman

Scots photographer captures stunning image of stag and moonhttps://t.co/VcN78uAC0C https://t.co/OFTdm2rDVk

850 retweets, 3214 likes

@guardian − Oct 9The Guardian

Women share sexual assault stories on Twitter in wake of Donald Trumpcomments https://t.co/wi66uhjbM0

1735 retweets, 1613 likes

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61

Page 63: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

The biggest accounts: Wayne Rooney, Gareth Bale and Manchester United

The most activities under tweets were on: Manchester United, Arsenal FC and Liverpool

FC

The biggest number of activities per one tweet were on accounts: Gareth Bale,

Lewis Hamilton and Gary Lineker

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

63

Page 64: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

3 677 766

3 869 699

5 365 433

6 373 326

7 345 454

7 489 098

8 352 088

9 155 936

10 313 915

13 944 564

−0.1% (−4 387)

+3% (+98 149)

+1% (+74 824)

+2% (+123 591)

+1% (+101 032)

+1% (+75 492)

+3% (+214 128)

+2% (+220 935)

+3% (+283 967)

+0.2% (+31 788)

Andy Murray

Lewis Hamilton

Gary Lineker

Liverpool FC

Rio Ferdinand

Chelsea FC

Arsenal FC

Manchester United

Gareth Bale

Wayne Rooney

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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Page 65: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

1879.2

11484.6

4989.5

518.4

445.1

2884.9

862.6

1119.3

1443.7

1641.1

157 857

206 723

304 357

317 771

377 480

747 188

778 931

873 048

1 006 268

1 211 155

activities per tweet total number of activities

Rio Ferdinand

Gareth Bale

Lewis Hamilton

Manchester City

Tottenham Hotspur

Gary Lineker

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

65

Page 66: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

13 708

16 165

21 674

24 708

30 223

30 302

32 999

33 469

34 026

34 542

Gary Neville

Wayne Rooney

Chelsea FC

Tottenham Hotspur

Manchester City

Arsenal FC

Manchester United

Gary Lineker

Liverpool FC

Lewis Hamilton

Total number of @mentions of a profile.

+1

+3

−3

−1

−3

−3

+6

−1

+7

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

66

Page 67: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

3

3

12

13

33

17

14

19

16

17

239 939

284 261

458 005

492 049

555 360

937 199

1 037 152

1 194 051

1 326 812

1 528 712

relative activity index activity index

Rio Ferdinand

Gareth Bale

Lewis Hamilton

Manchester City

Tottenham Hotspur

Gary Lineker

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Precise data−driven recommendations − check it out!

67

Page 68: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Sport

The most engaging tweets

@GaryLineker − Oct 21Gary Lineker

Getting a bit of a spanking today, but things could be worse: Imagine,just for a second, being a refugee having to flee from your home.

28896 retweets, 70499 likes

@WayneRooney − Oct 22Wayne Rooney

Interesting this Michael I thought you was a united fan???https://t.co/NjOZ0N1fCr

20307 retweets, 23392 likes

@ManUtd − Oct 20Manchester United

This guy NANA #MUFC #UEL https://t.co/dDhGuOsLam

12405 retweets, 15470 likes

@ChelseaFC − Oct 23Chelsea FC

FULL−TIME: @ChelseaFC 4−0 Man Utd! NANA #CHEMUN https://t.co/aWBJLZjWRu

15994 retweets, 9827 likes

@rioferdy5 − Oct 20Rio Ferdinand

RVP scores... OT gives him standing ovation.. Big respect!! 20 times.. 20times NANANANA

11308 retweets, 14387 likes

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68

Page 70: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

The biggest accounts: BBC Sport, Sky Sports and Sky News

In terms of the number of activities the best were: BBC Sport, Sky News and Sky Football

The biggest number of activities per followers were on accounts: Channel 4, BBC

and MTV Music

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

70

Page 71: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

788 372

809 653

1 459 021

1 522 826

1 948 836

2 458 410

3 073 192

3 599 619

4 234 537

6 296 148

+0.3% (+2 472)

+1% (+7 664)

+0.05% (+771)

+0.3% (+4 414)

+0.2% (+3 098)

+0.4% (+8 645)

+1% (+31 822)

+1% (+39 136)

+0.5% (+19 697)

+0.9% (+54 298)

ITV2

Channel 4

MTV Music

ITV News

ITV

MTV UK

Sky Football

Sky News

Sky Sports

BBC Sport

Chart presents number of followers at the end of the month, and its increase.

−2

−2

−2

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Fast & easy reporting of social media campaigns − just test!

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Page 72: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

166.1

117.4

196.5

144.7

291.5

114.6

312.1

144.1

86.9

95.7

62 289

63 291

74 849

78 130

79 876

121 059

144 816

267 774

340 068

520 767

activities per tweet total number of activities

ITV

BBC Three

MTV Music

Sky Sports F1

BBC

MTV UK

Channel 4

Sky Football

Sky News

BBC Sport

Total number of retweets, favorites and replies to all tweets.

N

+1

−1

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

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72

Page 73: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

4 736

6 844

8 239

16 743

20 800

24 897

30 856

59 177

62 794

74 730

BBC Three

ITV

ITV News

Sky Sports F1

Channel 4

Sky Sports

Sky Football

BBC

BBC Sport

Sky News

Total number of @mentions of a profile.

−2

N

N

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

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73

Page 74: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

3

16

9

24

8

37

30

16

20

15

112 511

118 291

126 910

154 494

198 296

229 119

239 415

495 813

719 214

915 850

relative activity index activity index

Sky Sports

BBC Three

MTV Music

Sky Sports F1

MTV UK

BBC

Channel 4

Sky Football

Sky News

BBC Sport

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−3

+1

+2

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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74

Page 75: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

TV stations

The most engaging tweets

@SkyNews − Oct 8Sky News

Robert De Niro has recorded a brutal video attack on Donald Trump − sayinghe’d like to "punch him in the face"... https://t.co/ZYjiu91rKB

20327 retweets, 22311 likes

@MTVMusicUK − Oct 11MTV Music

.@FifthHarmony performed at London’s @TheO2 last night & it wasabsolutely amazing: https://t.co/4Qm4WuvX89... https://t.co/3QeYga2ZDy

3514 retweets, 10240 likes

@Channel4 − Oct 21Channel 4

This is heartbreaking. Fifth time of watching it and still in floods oftears. Let’s #StandUpToCancer. All donation... https://t.co/u6aGHqJErP

5605 retweets, 5860 likes

@ITV − Oct 16ITV

The one and only @littlemix will be performing a WORLD EXCLUSIVE of theirnew single ’Shout Out to My Ex’ on tonigh... https://t.co/RIGEio3h9v

3382 retweets, 5679 likes

@itvnews − Oct 4ITV News

This five year old has something to say to Theresa May ... and she’s notholding back NANA https://t.co/lQGp6iYleO https://t.co/L5aq4duACx

1576 retweets, 1662 likes

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75

Page 77: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

The biggest accounts: Xbox UK, PlayStation UK and Marshall Amps

In terms of the number of activities the best were: Xbox UK, PlayStation UK and

Nintendo UK

The biggest number of activities per one tweet were on accounts: Xbox UK, PlayStation

UK and HP UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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77

Page 78: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

99 947

113 610

118 252

119 106

140 657

164 901

220 804

226 643

384 247

424 072

−0.6% (− 599)

−0.2% (− 271)

+0.4% (+417)

+0.6% (+694)

+2% (+2 621)

+0.8% (+1 239)

+5% (+10 206)

+2% (+3 614)

+4% (+15 426)

+4% (+17 525)

Sam Private

BlackBerry UK

Sony UK

Beats By Dre UK

Kingston Technology

Samsung UK

Nintendo UK

Marshall Amps

PlayStation UK

Xbox UK

Chart presents number of followers at the end of the month, and its increase.

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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78

Page 79: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

111.2

8.8

81

150.1

189

390.9

463.5

436.8

555.8

1156.7

4 672

4 929

5 344

6 155

8 694

9 382

19 465

39 308

48 906

99 473

activities per tweet total number of activities

Samsung UK

BoomBit

Sony UK

Beats By Dre UK

Marshall Amps

Canon UK

HP UK

Nintendo UK

PlayStation UK

Xbox UK

Total number of retweets, favorites and replies to all tweets.

−3

−1

+1

−1

−1

−1

+7

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

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79

Page 80: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

668

739

1 188

1 363

1 939

2 026

3 463

4 050

6 741

12 488

Marshall Amps

golfshake

Sony UK

LG Electronics UK

Canon UK

HP UK

Samsung UK

Nintendo UK

PlayStation UK

Xbox UK

Total number of @mentions of a profile.

−1

+5

−1

+1

−1

+6

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Reports and studies about social media − ask for more!

80

Page 81: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

10

10

22

6

32

11

73

30

23

48

11 674

11 931

13 773

13 998

17 096

17 519

46 134

67 169

87 243

202 561

relative activity index activity index

Beats By Dre UK

Sony UK

BoomBit

Marshall Amps

Canon UK

Samsung UK

HP UK

Nintendo UK

PlayStation UK

Xbox UK

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

−2

−2

+8

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

81

Page 82: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Technologies

The most engaging tweets

@xboxuk − Oct 24Xbox UK

RT + Follow for your chance to WIN a great big bundle of #Battlefield1gaming goodies and an Xbox Elite controller NANA https://t.co/lAzKijo7Kn

17378 retweets, 6419 likes

@PlayStationUK − Oct 12PlayStation UK

#PlayStationVR has arrived. https://t.co/Midch6m8P7https://t.co/c9RLmmUuVN

1880 retweets, 4452 likes

@NintendoUK − Oct 20Nintendo UK

Nintendo Switch is coming March 2017! Catch the Preview Trailer and visithttps://t.co/qbExmcMKz2 to see more. https://t.co/rmMs0vT4c9

1583 retweets, 2539 likes

@HPUK − Oct 12HP UK

We’ve got 4 HP Pavilion x2s signed by @TheVampsband to give away and oneof them could be yours! Follow us and retw... https://t.co/EcCyMQoOa1

2315 retweets, 1006 likes

@kingstontech − Oct 14Kingston Technology

Let’s get high − sky high with @KhailAnonymous as he shares cool #DIYaccessories for your #DJI Phantom #drone.... https://t.co/x6s55apl9z

339 retweets, 1118 likes

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82

Page 84: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

The biggest accounts: O2 in the UK, EE and Virgin Media

The most activities gathered Virgin Media, EE and O2 in the UK

The biggest number of activities per followers were on accounts: BT, Vodafone

UK and O2 in the UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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Page 85: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

32 939

53 994

68 890

77 810

80 823

83 482

186 351

194 824

312 325

333 480

+0.05% (+16)

+4% (+1 942)

−0.1% (−79)

+1% (+828)

−0.2% (− 179)

+0.3% (+236)

+0.8% (+1 408)

+2% (+3 001)

+0.6% (+1 791)

+0.4% (+1 393)

TalkTalk TV

BT

WorldSIM

ThreeUKSupport

ecomo

Tesco Mobile

Vodafone UK

Virgin Media

EE

O2 in the UK

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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85

Page 86: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

0.7

3.8

66.1

6.9

156.5

264.8

243

218.1

88.4

101

43

388

793

6 600

9 547

11 918

12 880

19 409

20 691

31 913

activities per tweet total number of activities

PRS Telecom Ltd

WorldSIM

TalkTalk TV

ThreeUKSupport

Tesco Mobile

BT

Vodafone UK

O2 in the UK

EE

Virgin Media

Total number of retweets, favorites and replies to all tweets.

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

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86

Page 87: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

7

194

219

4 112

8 914

9 566

9 999

20 601

22 625

48 019

PRS Telecom Ltd

WorldSIM

TalkTalk TV

Tesco Mobile

BT

ThreeUKSupport

Vodafone UK

O2 in the UK

EE

Virgin Media

Total number of @mentions of a profile.

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

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87

Page 88: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

194

3

8

49

84

28

45

220

67

221

576

1 874

2 570

40 599

45 248

52 036

151 517

170 882

208 192

431 252

relative activity index activity index

PRS Telecom Ltd

WorldSIM

TalkTalk TV

Tesco Mobile

BT

Vodafone UK

O2 in the UK

ThreeUKSupport

EE

Virgin Media

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

88

Page 89: Twitter Trends UK October 2016

Twitter Trends UK 10.2016

Telecommunications

The most engaging tweets

@virginmedia − Oct 23Virgin Media

Since Man Utd last beat Chelsea, Jose has: o Left Real M. o RejoinedChelsea o Won PL o Sacked by Chelsea o Joined... https://t.co/I1B5ZB0hZX

1614 retweets, 1173 likes

@bt_uk − Oct 21BT

To celebrate #DoubleData on the Sony Xperia(TM) XA, we have one to giveaway! Simply RT #WinBTMobileSonyXA to enter. https://t.co/6ZEncsqmxm

649 retweets, 222 likes

@VodafoneUK − Oct 1Vodafone UK

Good luck to our #FutureBreakers artist @RyanLawrie_ in #JudgesHouses NANA#XFactor https://t.co/rzTxFZ4qEI) https://t.co/zAiwBraBP7

100 retweets, 524 likes

@TalkTalkTV − Oct 31TalkTalk TV

FREE PUPPIES! Well, no, actually it’s a mystery #SecretLifeOfPets goodiebag up for grabs. RT for your chance to win https://t.co/aXGJC2flgI

430 retweets, 134 likes

@O2 − Oct 25O2 in the UK

Fancy winning a @oneplus 3? Crack the code below and reply with the 3words before 5pm for a chance to win #O2Coded https://t.co/r8b6zAfjtS

92 retweets, 203 likes

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89