twitter & social media trends - part 2/2

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1 TWITTER WORKSHOP www.twitterbij.nl PART 2/2

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Page 1: Twitter & Social Media Trends - part 2/2

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TWITTER WORKSHOP

www.twitterbij.nl

PART 2/2

Page 2: Twitter & Social Media Trends - part 2/2

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TWITTER WORKSHOP

www.twitterbij.nl

PART 2/2

Page 3: Twitter & Social Media Trends - part 2/2

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Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter?

Page 5: Twitter & Social Media Trends - part 2/2

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140 is ... not easy

RT = Retweet

PRT = Partial Retweet

DM = Direct Message

@ = Reply to [username].

BTW = By The Way

IRL = In Real Life

LMK = Let Me Know

Page 6: Twitter & Social Media Trends - part 2/2

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✓ start following ‘peers’

✓ search on tags

✓ add your twitteraccount

✓ and.... search.twitter.com

WeFollow

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Twitcam

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✓ Broadcast video live!

Twitcam

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✓ Broadcast video live!

✓ Chat with viewers

Twitcam

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

Twitcam

Page 11: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 12: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 13: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 14: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 15: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 16: Twitter & Social Media Trends - part 2/2

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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam

Page 17: Twitter & Social Media Trends - part 2/2

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Page 18: Twitter & Social Media Trends - part 2/2

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TweetStats...

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Twittercounter.com

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Klout Analysis

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TwitDiff - Who stopped following me?

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Klout

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The Klout Neighborhood

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Backchannels

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✓ follow events

Backchannels

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✓ follow events

✓ hashtag ( #zv09 )

Backchannels

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✓ follow events

✓ hashtag ( #zv09 )

✓ several tools

Backchannels

Page 28: Twitter & Social Media Trends - part 2/2

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✓ follow events

✓ hashtag ( #zv09 )

✓ several tools

✓ integrated with other social media applications

Backchannels

Page 29: Twitter & Social Media Trends - part 2/2

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✓ follow events

✓ hashtag ( #zv09 )

✓ several tools

✓ integrated with other social media applications

✓ let others create ‘the buzzz’ for your event....

Backchannels

Page 30: Twitter & Social Media Trends - part 2/2

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Twitter Poll

Page 31: Twitter & Social Media Trends - part 2/2

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Twitter & RSS

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GETORGANIZED

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TweetDeck

Page 34: Twitter & Social Media Trends - part 2/2

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Page 35: Twitter & Social Media Trends - part 2/2

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source: commoncraft

RSS?

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✓ aggregate content

✓ RSS Feeds

✓ organize yourself....

Netvibes

Page 37: Twitter & Social Media Trends - part 2/2

RSS Reader; how does it work?

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Page 38: Twitter & Social Media Trends - part 2/2

RSS Reader; how does it work?

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Page 39: Twitter & Social Media Trends - part 2/2

RSS Reader; how does it work?

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Page 40: Twitter & Social Media Trends - part 2/2

RSS Reader; how does it work?

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Page 41: Twitter & Social Media Trends - part 2/2

RSS Reader; how does it work?

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RSS Reader; how does it work?

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RSS Reader; the result

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Page 44: Twitter & Social Media Trends - part 2/2

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✓ aggregate content

✓ RSS Feeds

✓ organise yourself

✓ measure reach

✓ save for later....

Feedly.com

Page 45: Twitter & Social Media Trends - part 2/2

Feedly.com Karma

25

Page 46: Twitter & Social Media Trends - part 2/2

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CLAIM YOUREXPERTISE

Page 47: Twitter & Social Media Trends - part 2/2

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✓ hoe wil je jezelf profileren?

✓ waar zit jouw doelgroep / zitten gelijkgestemden?

✓ kies, activeer & organiseer

✓ deel kennis

✓ participeer in de dialoog

✓ meet je ‘online presence’

✓ verbind je netwerken via www.mindz.com

En nu.....?

Page 48: Twitter & Social Media Trends - part 2/2

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MINDZ.comCASES

Page 49: Twitter & Social Media Trends - part 2/2

Debuut BV

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‣ Horeca organisatie

‣ 32 fysieke locaties

‣ 17 restaurantformules

‣ 1200 medewerkers

Page 50: Twitter & Social Media Trends - part 2/2

Debuut BV

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‣ Horeca organisatie

‣ 32 fysieke locaties

‣ 17 restaurantformules

‣ 1200 medewerkers

Page 51: Twitter & Social Media Trends - part 2/2

KookDebuut Plaza

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Energie, Passie & Plezier

Page 52: Twitter & Social Media Trends - part 2/2

KookDebuut Plaza

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Energie, Passie & Plezier

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KookDebuut Plaza

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Co-creatie

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Van virtueel naar fysiek ontmoeten

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Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

Page 57: Twitter & Social Media Trends - part 2/2

Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

‣ KookDebuut MasterClasses

Page 58: Twitter & Social Media Trends - part 2/2

Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

‣ KookDebuut MasterClasses

‣ KookDebuut Culinaire Reizen

Page 59: Twitter & Social Media Trends - part 2/2

Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

‣ KookDebuut MasterClasses

‣ KookDebuut Culinaire Reizen

‣ Events (ism met andere restaurants)

Page 60: Twitter & Social Media Trends - part 2/2

Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

‣ KookDebuut MasterClasses

‣ KookDebuut Culinaire Reizen

‣ Events (ism met andere restaurants)

Page 61: Twitter & Social Media Trends - part 2/2

Van virtueel naar fysiek ontmoeten

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‣ KookDebuut Gerechten

‣ KookDebuut MasterClasses

‣ KookDebuut Culinaire Reizen

‣ Events (ism met andere restaurants)

Page 62: Twitter & Social Media Trends - part 2/2

Fris in je hoofd!

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‣ Sociaal Netwerk Meeting Masters

‣ 12.000 corporate bookers

‣ Faciliteren dialoog stakeholders onderling

‣ Co-creatie bijeenkomsten

Page 63: Twitter & Social Media Trends - part 2/2

Fris in je hoofd!

34

‣ Sociaal Netwerk Meeting Masters

‣ 12.000 corporate bookers

‣ Faciliteren dialoog stakeholders onderling

‣ Co-creatie bijeenkomsten

Page 64: Twitter & Social Media Trends - part 2/2

Fris in je hoofd!

35

Page 65: Twitter & Social Media Trends - part 2/2

Van statische website naar sociaal platform

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Page 66: Twitter & Social Media Trends - part 2/2

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37

Page 67: Twitter & Social Media Trends - part 2/2

Frisinjehoofd! Fotocontest

38

Page 68: Twitter & Social Media Trends - part 2/2

Recruiters United

39

‣ Branchevereniging Recruitment

‣ Circa 400 leden

‣ 2500 ‘volgers’

‣ Frequent fysieke bijeenkomsten

Page 69: Twitter & Social Media Trends - part 2/2

Recruiters United

39

‣ Branchevereniging Recruitment

‣ Circa 400 leden

‣ 2500 ‘volgers’

‣ Frequent fysieke bijeenkomsten

Page 70: Twitter & Social Media Trends - part 2/2

Recruiters United Community

40

Page 71: Twitter & Social Media Trends - part 2/2

Recruiters United Community

40

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Events

41

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Registratie

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Registratie

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Registratie

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Beheren en monitoren

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Jeroen van der SchenkE-mail : [email protected]

Mindz : jeroenvanderschenk

Twitter : @jvdschenk