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Page 1: Twitter Trends: 2017

Twitter Trends

02.2017

twitter

tweets

following

followers

favorites

retweets

activities

Page 2: Twitter Trends: 2017

Twitter Trends UK

Infographics

Top hashtags

All UK profiles

All UK brands

Finance

Media

Music

People

Politics

Press

Sport

TV stations

Technologies

Telecommunications

3

5

6

13

20

27

34

41

48

55

62

69

76

83

table of contents 1/1

Precise data−driven recommendations − check it out!

2

Page 3: Twitter Trends: 2017

TWITTER TRENDS UK 02.2017

@jk_rowling − Feb 11J.K. Rowling

Because you had a premonition that one day the author would roar withlaughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj

69051 retweets, 263894 likes

@GaryLineker − Feb 23Gary Lineker

After all that Claudio Ranieri has done for Leicester City, to sack him nowis inexplicable, unforgivable and gut−wrenchingly sad.

66931 retweets, 125621 likes

@Adele − Feb 6Adele

Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us

25756 retweets, 139343 likes

@onedirection − Feb 22One Direction

Thank you 1D Family! https://t.co/V3Fb0tZfjA

43232 retweets, 80116 likes

@danisnotonfire − Feb 24Dan Howell

there i was sat feeling all cozy under my furry blanket and phil says ’youlook like a sad pimp’ thanks mate https://t.co/ToQxksDm5d

22842 retweets, 94825 likes

THE BEST TWEETS

Page 4: Twitter Trends: 2017

THE BIGGEST

THE MOST

THE FASTEST

THE MOST

THE MOST OFTENACTIVE

GROWING

ENGAGING

MENTIONED*4

*2

*3

*5

*1

1 31 589 744

One Direction

2 29 773 648

BBC Breaking News

3 27 801 767

Adele

4 23 878 697

Emma Watson

5 18 952 978

Coldplay

6 18 819 175

The Economist

7 18 141 703

BBC News (World)

8 14 437 871

Wayne Rooney

1 17 851

Daily Express

2 10 836

The Independent

3 10 321

Daily Star

1 +3.4% − 988 k of new followers

BBC Breaking News

2 +2.5% − 442 k of new followers

BBC News (World)

3 +2.1% − 380 k of new followers

The Economist

1 3 375 504

J.K. Rowling

2 2 159 299

Dan Howell

3 2 015 303

Manchester United

1 116 681

@BBCNews

2 99 088

@MailOnline

3 89 917

@YahooNews

TOP HASHTAGS

#BRITsused 82786 times

#MUFCused 61283 times

#BRITVIDONEDIRECTIONused 45129 times

INTERESTING FACTS

"An average profile published 34.25 tweets every day in February."

"The most tweets were published on Virgin Media profile

− 1512 per day on average."

"Users posted most tweets on The Independent profile,

202 088 in total which is 7 217 per day on avarage."

*1 With the highest number of followers,

*3 Got the most activities,

*5 Most often mentioned (@).

*2 With the highest growth of followers,

*4 Published the most basic tweets, 4

Page 5: Twitter Trends: 2017

The most popular hashtags

2 495

5 559

6 589

4 771

3 480

8 772

2 789

9 156

3 895

3 399

2 904

5 010

4 578

3 501

5 596

5 400

4 224

2 592

2 564

4 181

4 396

4 772

4 747

3 786

4 044

2 885

4 083

4 463

MUFC

LFW

BRITs

BRITs

piegate

BRITs

MUFC

BRITs

BRITVIDLITTLEMIX

BRITs

MUFC

MUFC

BRITs

BRITs

BRITs

BRITs

flowersofmanchester

BRITs

ValentinesDay

OneDBestFans

banfoiegras

GRAMMYs

SuperBowl

MUFC

BRITs

BRITs

MUFC

Brexit

Popularity is counted by the number of users that were using the given hashtag.

28.02

27.02

26.02

25.02

24.02

23.02

22.02

21.02

20.02

19.02

18.02

17.02

16.02

15.02

14.02

13.02

12.02

11.02

10.02

9.02

8.02

7.02

6.02

5.02

4.02

3.02

2.02

1.02

Fast & easy reporting of social media campaigns − just test!

5

Page 7: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

The biggest accounts in this group were One Direction, BBC Breaking News and Adele

The most activities under tweets were on: J.K. Rowling, Dan Howell and Manchester

United

The biggest number of activities per one tweet were on accounts: Dan Howell, J.K.

Rowling and Little Mix

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

14 days of free social media analytics − sign up!

7

Page 8: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

12 153 017

12 679 295

14 437 871

18 141 703

18 819 175

18 952 978

23 878 697

27 801 767

29 773 648

31 589 744

+0.1% (+17 231)

−0.05% (−6 205)

+1% (+183 404)

+2% (+442 214)

+2% (+380 145)

+1% (+250 078)

+0.7% (+176 681)

+0.6% (+174 830)

+3% (+987 972)

+0.2% (+64 463)

Russell Brand

Simon Cowell

Wayne Rooney

BBC News (World)

The Economist

Coldplay

Emma Watson

Adele

BBC Breaking News

One Direction

Chart presents number of followers at the end of the month, and its increase.

+2

+2

+2

+1

+1

+1

+1

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Fast & easy reporting of social media campaigns − just test!

8

Page 9: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

3924.6

1240.8

1527.6

3831.3

4814.9

1235.7

9621.8

2402

93882.6

42727.9

678 964

687 378

722 542

766 256

948 536

1 005 884

1 731 917

2 015 303

2 159 299

3 375 504

activities per tweet total number of activities

The Vamps

Liverpool FC

Arsenal FC

Ricky Gervais

Gary Lineker

Chelsea FC

Little Mix

Manchester United

Dan Howell

J.K. Rowling

Total number of retweets, favorites and replies to all tweets.

+7

−2

−4

+2

+7

+1

+1

−1

N

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

9

Page 10: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

59 767

67 022

67 328

68 917

72 480

73 907

80 601

89 917

99 088

116 681

BBC

BBC News (World)

One Direction

The Independent

ABC News

Sky News

The Guardian

Yahoo News

Daily Mail Online

BBC News (UK)

Total number of @mentions of a profile.

−1

−2

−2

+3

+2

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

10

Page 11: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

14

8

11

6

21

16

23

23

51

36

981 867

1 010 780

1 015 747

1 017 688

1 198 707

1 287 509

1 975 381

2 330 686

2 400 681

3 539 562

relative activity index activity index

Liverpool FC

Ricky Gervais

Arsenal FC

BBC News (World)

Gary Lineker

Chelsea FC

Little Mix

Manchester United

Dan Howell

J.K. Rowling

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−3

+4

−4

+1

+10

+1

+1

−1

−1

N

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

11

Page 12: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK profiles

The most engaging tweets

@jk_rowling − Feb 11J.K. Rowling

Because you had a premonition that one day the author would roar withlaughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj

69051 retweets, 263894 likes

@GaryLineker − Feb 23Gary Lineker

After all that Claudio Ranieri has done for Leicester City, to sack him nowis inexplicable, unforgivable and gut−wrenchingly sad.

66931 retweets, 125621 likes

@Adele − Feb 6Adele

Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us

25756 retweets, 139343 likes

@onedirection − Feb 22One Direction

Thank you 1D Family! https://t.co/V3Fb0tZfjA

43232 retweets, 80116 likes

@danisnotonfire − Feb 24Dan Howell

there i was sat feeling all cozy under my furry blanket and phil says ’youlook like a sad pimp’ thanks mate https://t.co/ToQxksDm5d

22842 retweets, 94825 likes

Analytical tool for Facebook, YouTube & Twitter − try!

12

Page 14: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

The biggest accounts in this group were The Economist, Manchester United and

Arsenal FC

In terms of the number of activities the best were: Manchester United, Chelsea

FC and Arsenal FC

The biggest number of activities per followers were on accounts: Manchester

United, Arsenal FC and Liverpool FC

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Analytical tool for Facebook, YouTube & Twitter − try!

14

Page 15: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

1 845 762

1 862 717

3 656 705

4 060 883

6 940 496

7 687 752

8 082 137

9 309 913

10 325 359

18 819 175

+2% (+34 785)

+3% (+46 424)

+3% (+114 962)

+2% (+68 955)

+3% (+174 821)

+1% (+86 306)

+2% (+181 880)

+3% (+246 033)

+3% (+279 632)

+2% (+380 145)

Transport for London

Tottenham Hotspur

Tate

Manchester City

Liverpool FC

Burberry

Chelsea FC

Arsenal FC

Manchester United

The Economist

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

15

Page 16: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

61.9

7.1

146.7

597.4

752.9

183.8

1240.8

1527.6

1235.7

2402

94 248

126 348

151 247

414 619

457 747

518 632

687 378

722 542

1 005 884

2 015 303

activities per tweet total number of activities

ABC News

Daily Express

Leicester City

Tottenham Hotspur

Manchester City

The Economist

Liverpool FC

Arsenal FC

Chelsea FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

−2

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

16

Page 17: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

26 742

27 314

27 737

28 227

36 869

43 439

45 143

50 459

51 496

72 480

Leicester City

Daily Express

Manchester United

Manchester City

Liverpool FC

Virgin Media

The Economist

eBay.co.uk

Arsenal FC

ABC News

Total number of @mentions of a profile.

+5

+3

−1

−2

−1

+4

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

17

Page 18: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

25

183

70

31

16

5

14

11

16

23

313 026

379 768

444 647

580 616

642 373

923 227

981 867

1 015 747

1 287 509

2 330 686

relative activity index activity index

ABC News

Virgin Media

Daily Express

Tottenham Hotspur

Manchester City

The Economist

Liverpool FC

Arsenal FC

Chelsea FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

18

Page 19: Twitter Trends: 2017

Twitter Trends UK 02.2017

All UK brands

The most engaging tweets

@ManUtd − Feb 28Manchester United

Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0

21536 retweets, 33634 likes

@ChelseaFC − Feb 2Chelsea FC

What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp

22992 retweets, 28932 likes

@LFC − Feb 6Liverpool FC

The thoughts of #LFC are with all those affected by the Munich airdisaster. 59 years ago today, but never forgotte... https://t.co/MCeRQF6ilG

11331 retweets, 19590 likes

@ManCity − Feb 6Manchester City

Today we remember those who sadly lost their lives in the Munich AirDisaster. https://t.co/gwgvhoZkDn

9733 retweets, 20053 likes

@LCFC − Feb 23Leicester City

Club statement: #lcfc and Claudio Ranieri part company: https://t.co/C5qnSVxDgU https://t.co/VqlHy1I6Ut

16396 retweets, 8236 likes

14 days of free social media analytics − sign up!

19

Page 21: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

The biggest accounts: Bank of England, Barclays UK and Lloyds Bank

The most activities under tweets were on: MastercardUK, Virgin Money and Bank

of England

The biggest number of activities per one tweet were on accounts: Barclays UK,

HSBC UK and Standard Chartered

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Analytical tool for Facebook, YouTube & Twitter − try!

21

Page 22: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

59 975

61 579

65 998

71 275

81 615

85 928

94 363

96 916

143 362

206 845

+0.4% (+222)

+0.2% (+123)

−0.1% (−81)

+0.9% (+610)

+2% (+1 208)

+1% (+1 200)

−0.1% (− 102)

+2% (+1 544)

+2% (+2 186)

+1% (+1 983)

Virgin Money

American Express UK

Confused.com

PwC UK

Halifax

NatWest

MastercardUK

Lloyds Bank

Barclays UK

Bank of England

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

22

Page 23: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

308.1

24.9

60.7

73.3

197.3

37.9

236.2

74.6

23.9

121.3

2 465

3 142

3 399

3 956

4 143

4 580

4 960

5 221

5 608

11 770

activities per tweet total number of activities

Barclays UK

NatWest

Lloyds Bank

Halifax

Standard Chartered

PwC UK

HSBC UK

Bank of England

Virgin Money

MastercardUK

Total number of retweets, favorites and replies to all tweets.

+1

−1

−6

−1

−2

−2

−3

+6

+5

+4

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

23

Page 24: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

685

1 022

1 197

1 359

1 523

1 713

1 964

2 583

3 024

4 148

Standard Chartered

MastercardUK

Virgin Money

Barclays UK

HSBC UK

PwC UK

Bank of England

Halifax

Lloyds Bank

NatWest

Total number of @mentions of a profile.

−2

+1

+1

−1

−1

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

24

Page 25: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

15

5

22

16

6

32

20

32

40

54

6 340

7 054

11 021

11 683

13 426

18 981

19 024

31 137

33 011

46 656

relative activity index activity index

Standard Chartered

Barclays UK

HSBC UK

PwC UK

Bank of England

Virgin Money

MastercardUK

Lloyds Bank

Halifax

NatWest

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

+2

−4

−2

+4

+3

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Fast & easy reporting of social media campaigns − just test!

25

Page 26: Twitter Trends: 2017

Twitter Trends UK 02.2017

Finance

The most engaging tweets

@MastercardUK − Feb 22MastercardUK

What does it look like to be 18 time #BRITs award−winner @robbiewilliams?#PricelessSideofMusic https://t.co/FglQBgfPAq

313 retweets, 1399 likes

@HSBC_UK − Feb 16HSBC UK

When it comes to love, the little things can make a big difference.#Onwards https://t.co/WeNLf30Hbb

331 retweets, 665 likes

@AskHalifaxBank − Feb 11Halifax

Please find below our statement regarding recent concerns around theplacement of our advertising: https://t.co/dmVLqsYTzw

68 retweets, 227 likes

@bankofengland − Feb 2Bank of England

MPC holds #BankRate at 0.25%, maintains government bond purchases at £435bnand corporate bond purchases at up to £... https://t.co/d4fPNtpP38

162 retweets, 52 likes

@VirginMoney − Feb 21Virgin Money

CEO Jayne−Anne tells colleagues at Virgin Money about her own struggleswith mental health issues #TeamHeadsTogether https://t.co/fEUJIDRCC7

49 retweets, 157 likes

Analytical tool for Facebook, YouTube & Twitter − try!

26

Page 28: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

The biggest accounts in this group were BBC Breaking News, The Economist and BBC

News (World)

The most activities under tweets were on: BBC News (World), BBC Sport and The Guardian

The biggest number of activities per one tweet were on accounts: BBC Breaking

News, BBC Radio 1 and BBC News (World)

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

28

Page 29: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

3 485 183

3 838 417

4 318 238

5 560 378

6 328 904

6 531 122

7 834 805

18 141 703

18 819 175

29 773 648

+0.3% (+9 104)

+2% (+57 823)

+0.5% (+19 874)

+0.6% (+32 665)

+1% (+74 105)

+0.8% (+50 838)

+1% (+113 103)

+2% (+442 214)

+2% (+380 145)

+3% (+987 972)

VOGUE.CO.UK

Sky News

Sky Sports

Financial Times

The Guardian

BBC Sport

BBC News (UK)

BBC News (World)

The Economist

BBC Breaking News

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

29

Page 30: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

40.3

547.5

163.6

94.6

1922.4

47.2

183.8

72.4

139.8

405.2

224 847

282 508

285 729

299 202

365 256

511 395

518 632

553 965

597 550

628 468

activities per tweet total number of activities

VOGUE.CO.UK

BBC Radio 1

Sky Football

Sky News

BBC Breaking News

The Independent

The Economist

The Guardian

BBC Sport

BBC News (World)

Total number of retweets, favorites and replies to all tweets.

+2

−2

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

30

Page 31: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

58 851

58 959

59 767

67 022

68 917

73 907

80 601

89 917

99 088

116 681

BBC Sport

Telegraph News

BBC

BBC News (World)

The Independent

Sky News

The Guardian

Yahoo News

Daily Mail Online

BBC News (UK)

Total number of @mentions of a profile.

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

31

Page 32: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

16

26

7

17

2

5

15

15

45

6

499 313

505 908

536 627

635 647

641 035

923 227

962 327

964 783

979 953

1 017 688

relative activity index activity index

Sky Football

Daily Mail Online

BBC News (UK)

Sky News

BBC Breaking News

The Economist

The Guardian

BBC Sport

The Independent

BBC News (World)

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

32

Page 33: Twitter Trends: 2017

Twitter Trends UK 02.2017

Media

The most engaging tweets

@itvnews − Feb 25ITV News

’I did what was right’: Ian Grillot was shot as he jumped to the defence oftwo Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico

26700 retweets, 51027 likes

@BBCBreaking − Feb 6BBC Breaking News

"I would not wish to issue an invitation to President Trump to speak in theRoyal Gallery" − Commons Speaker Bercow... https://t.co/Hv0zZg3FJ6

19078 retweets, 32023 likes

@Dazed − Feb 22Dazed

The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgMhttps://t.co/1F233QZJ48

11452 retweets, 35963 likes

@Channel4News − Feb 16Channel 4 News

President Donald Trump is corrected by NBC reporter after falsely claiminghe had the biggest electoral margin sinc... https://t.co/NvBFhCZwWm

17486 retweets, 19099 likes

@MTVUK − Feb 3MTV UK

.@CameronDallas teases the #Magcon2017 line−up as they get ready to go backon tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH

4974 retweets, 21376 likes

Fast & easy reporting of social media campaigns − just test!

33

Page 35: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

The biggest accounts in this group were One Direction, Adele and Coldplay

The most activities under tweets were on: Little Mix, The Vamps and Adele

The biggest number of activities per one tweet were on accounts: Adele, One Direction

and Little Mix

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

35

Page 36: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

2 365 057

3 150 575

3 368 799

7 460 384

8 669 231

8 690 078

11 417 127

18 952 978

27 801 767

31 589 744

+1% (+23 291)

+0.7% (+22 750)

+2% (+51 145)

+0.01% (+911)

−0.03% (−2 753)

+2% (+155 768)

+1% (+134 281)

+1% (+250 078)

+0.6% (+174 830)

+0.2% (+64 463)

Depeche Mode

The Beatles

The Vamps

Cher Lloyd

Jessie J

Little Mix

Victoria Beckham

Coldplay

Adele

One Direction

Chart presents number of followers at the end of the month, and its increase.

+2

+2

+2

+2

+1

+3

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

36

Page 37: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

4858.6

5228.7

1046.7

3622.1

4970.4

9063.1

80956.8

91171.4

3924.6

9621.8

38 869

62 744

63 851

72 442

79 527

208 451

323 827

455 857

678 964

1 731 917

activities per tweet total number of activities

muse

The Beatles

Victoria Beckham

Depeche Mode

Cher Lloyd

Coldplay

One Direction

Adele

The Vamps

Little Mix

Total number of retweets, favorites and replies to all tweets.

+1

−1

−1

+6

+4

+1

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

37

Page 38: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

4 003

5 328

6 853

8 228

11 115

27 432

27 548

28 946

29 210

67 328

Cher Lloyd

Jessie J

The Beatles

muse

Depeche Mode

Little Mix

Coldplay

Adele

The Vamps

One Direction

Total number of @mentions of a profile.

+1

−1

−1

+2

+6

−3

+2

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

38

Page 39: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

3

1

3

2

5

2

2

2

27

23

67 975

88 350

100 616

117 520

128 163

327 907

522 297

582 873

913 224

1 975 381

relative activity index activity index

muse

Victoria Beckham

The Beatles

Cher Lloyd

Depeche Mode

Coldplay

One Direction

Adele

The Vamps

Little Mix

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

−1

−1

+2

+7

+1

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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Page 40: Twitter Trends: 2017

Twitter Trends UK 02.2017

Music

The most engaging tweets

@Adele − Feb 6Adele

Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us

25756 retweets, 139343 likes

@onedirection − Feb 22One Direction

Thank you 1D Family! https://t.co/V3Fb0tZfjA

43232 retweets, 80116 likes

@LittleMix − Feb 22Little Mix

WHAAAAAAAT!! NANANANA WE WON??! Omg!!!!!! ’British Single’ for#ShoutOutToMyEx @brits!! So so soooo grateful NANANANA xx the girls xx#LittleMixBRITs

13796 retweets, 26707 likes

@coldplay − Feb 24Coldplay

https://t.co/vHtRuGI5n3

4335 retweets, 19128 likes

@thebeatles − Feb 25The Beatles

Happy Birthday, George. https://t.co/iWC4MgB1Cz

7403 retweets, 14161 likes

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Page 42: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

The biggest accounts: Adele, Emma Watson and Wayne Rooney

In terms of the number of activities the best were: J.K. Rowling, Dan Howell and

Gary Lineker

The biggest number of activities per one tweet were on accounts: Dan Howell, Adele

and J.K. Rowling

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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Page 43: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

8 669 231

9 842 345

11 118 952

11 417 127

11 960 287

12 153 017

12 679 295

14 437 871

23 878 697

27 801 767

−0.03% (−2 753)

+1% (+140 918)

+2% (+180 647)

+1% (+134 281)

+1% (+118 281)

+0.1% (+17 231)

−0.05% (−6 205)

+1% (+183 404)

+0.7% (+176 681)

+0.6% (+174 830)

Jessie J

J.K. Rowling

Gareth Bale

Victoria Beckham

Ricky Gervais

Russell Brand

Simon Cowell

Wayne Rooney

Emma Watson

Adele

Chart presents number of followers at the end of the month, and its increase.

+1

N

+2

+2

+2

+2

+2

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

43

Page 44: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

914.6

4694.6

1164.6

14384.9

30770.9

91171.4

3831.3

4814.9

93882.6

42727.9

174 693

201 866

223 597

258 928

307 709

455 857

766 256

948 536

2 159 299

3 375 504

activities per tweet total number of activities

Anne Applebaum

Lewis Hamilton

Gary Neville

Gareth Bale

Emma Watson

Adele

Ricky Gervais

Gary Lineker

Dan Howell

J.K. Rowling

Total number of retweets, favorites and replies to all tweets.

+2

+1

+3

+1

−2

+2

−1

+2

−1

N

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Precise data−driven recommendations − check it out!

44

Page 45: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

11 861

13 830

20 102

20 476

21 805

25 594

27 766

28 946

37 769

44 894

Tim Farron

Lewis Hamilton

Sadiq Khan

Emma Watson

J.K. Rowling

Gary Neville

Dan Howell

Adele

Gary Lineker

Ricky Gervais

Total number of @mentions of a profile.

−6

+2

−2

N

+3

−3

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

45

Page 46: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

7

300

3

10

2

2

8

21

51

36

282 997

325 533

340 071

348 250

412 714

582 873

1 010 780

1 198 707

2 400 681

3 539 562

relative activity index activity index

Lewis Hamilton

Anne Applebaum

Gareth Bale

Gary Neville

Emma Watson

Adele

Ricky Gervais

Gary Lineker

Dan Howell

J.K. Rowling

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

+5

−1

+2

−1

+1

−1

N

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Fast & easy reporting of social media campaigns − just test!

46

Page 47: Twitter Trends: 2017

Twitter Trends UK 02.2017

People

The most engaging tweets

@jk_rowling − Feb 11J.K. Rowling

Because you had a premonition that one day the author would roar withlaughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj

69051 retweets, 263894 likes

@GaryLineker − Feb 23Gary Lineker

After all that Claudio Ranieri has done for Leicester City, to sack him nowis inexplicable, unforgivable and gut−wrenchingly sad.

66931 retweets, 125621 likes

@Adele − Feb 6Adele

Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us

25756 retweets, 139343 likes

@danisnotonfire − Feb 24Dan Howell

there i was sat feeling all cozy under my furry blanket and phil says ’youlook like a sad pimp’ thanks mate https://t.co/ToQxksDm5d

22842 retweets, 94825 likes

@anneapplebaum − Feb 16Anne Applebaum

After this is all over, I never, ever want to hear again about howbusinessmen would run the government better than politicians.

17617 retweets, 36998 likes

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Page 49: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

The biggest accounts: Sadiq Khan, The Labour Party and Conservatives

In terms of the number of activities the best were: The Labour Party, The SNP and

UKIP

The biggest number of activities per followers were on accounts: Tim Farron,

Conservatives and The Labour Party

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

49

Page 50: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

54 910

131 403

154 600

162 169

162 388

172 153

186 218

235 643

373 989

427 162

+2% (+1 057)

+0.6% (+789)

+2% (+2 363)

+12% (+17 236)

+2% (+2 753)

+2% (+3 399)

+0.7% (+1 241)

+1% (+3 007)

+0.9% (+3 219)

+7% (+28 517)

Sinn Féin

Natalie Bennett

UKIP

Tim Farron

Liberal Democrats

The SNP

Green Party

Conservatives

The Labour Party

Sadiq Khan

Chart presents number of followers at the end of the month, and its increase.

−1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Fast & easy reporting of social media campaigns − just test!

50

Page 51: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

373.1

67.1

1267.2

52.2

2120.1

656.1

568.6

266.6

451.1

778

16 045

16 773

21 543

32 538

33 922

59 705

64 247

67 976

71 725

92 584

activities per tweet total number of activities

Green Party

Natalie Bennett

Conservatives

Sinn Féin

Tim Farron

Liberal Democrats

Sadiq Khan

UKIP

The SNP

The Labour Party

Total number of retweets, favorites and replies to all tweets.

−1

−1

+2

−1

−1

−3

+3

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

51

Page 52: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

3 335

4 699

5 427

11 861

19 152

20 102

20 849

24 069

28 430

46 910

Green Party

Sinn Féin

DUP

Tim Farron

Conservatives

Sadiq Khan

Liberal Democrats

UKIP

The SNP

The Labour Party

Total number of @mentions of a profile.

−1

+1

−3

−1

+4

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Reports and studies about social media − ask for more!

52

Page 53: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

20

30

133

31

45

79

32

105

103

69

36 373

38 882

73 116

73 239

73 294

128 819

135 026

162 586

177 998

256 681

relative activity index activity index

Green Party

Natalie Bennett

Sinn Féin

Conservatives

Tim Farron

Liberal Democrats

Sadiq Khan

UKIP

The SNP

The Labour Party

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

−1

−1

−2

+3

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

53

Page 54: Twitter Trends: 2017

Twitter Trends UK 02.2017

Politics

The most engaging tweets

@timfarron − Feb 1Tim Farron

Labour’s leadership tonight waved the white flag. They are not anopposition, they are cheerleaders. Future generations deserve better.

1800 retweets, 3217 likes

@SadiqKhan − Feb 8Sadiq Khan

Here in London we have a proud history of welcoming refugees. My fullstatement on the Govt’s shameful decision to... https://t.co/0ywzvjuiJl

1629 retweets, 2338 likes

@Conservatives − Feb 24Conservatives

Welcome to Trudy Harrison: Copeland’s first Conservative MP since 1935!https://t.co/nvkkeVK5lW

1103 retweets, 1976 likes

@UKLabour − Feb 10The Labour Party

Watch: The Tories have stopped accepting lone child refugees from Europe toUK, made law by the Dubs Amendment. We... https://t.co/xYTl9aGGMy

1113 retweets, 860 likes

@UKIP − Feb 9UKIP

UKIP Deputy Leader @prwhittle says we should limit foreign aid and sendthat money to the NHS. Retweet if you agree... https://t.co/w6g0VtWIGz

1140 retweets, 800 likes

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Page 56: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

The biggest accounts in category were The Guardian, Financial Times and VOGUE.CO.UK

In terms of the number of activities the best were: The Guardian, VOGUE.CO.UK

and The Telegraph

The biggest number of activities per one tweet were on accounts: Dazed, New Scientist

and The Guardian

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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Page 57: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

1 190 770

1 692 577

1 900 900

1 963 056

2 014 790

2 388 789

2 508 886

3 485 183

5 560 378

6 328 904

+0.2% (+2 349)

+5% (+74 199)

+2% (+33 814)

+2% (+46 919)

+2% (+40 143)

+2% (+41 658)

+3% (+64 543)

+0.3% (+9 104)

+0.6% (+32 665)

+1% (+74 105)

ELLEUK

Creative Review

The Economist

Wallpaper*

The Telegraph

The Travel Magazine

New Scientist

VOGUE.CO.UK

Financial Times

The Guardian

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

57

Page 58: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

30.4

13.2

52.7

21

21.1

186.6

183.9

66.2

40.3

72.4

38 714

43 254

54 769

68 517

80 366

119 613

119 739

182 009

224 847

553 965

activities per tweet total number of activities

ELLEUK

The Scotsman

The Times of London

Financial Times

Daily Mirror

Dazed

New Scientist

The Telegraph

VOGUE.CO.UK

The Guardian

Total number of retweets, favorites and replies to all tweets.

−2

−1

+3

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

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Page 59: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

3 568

6 298

6 573

7 154

7 617

15 500

16 905

31 405

47 545

80 601

Dazed

VOGUE.CO.UK

The Spectator

New Scientist

The Scotsman

The Times of London

Financial Times

Daily Mirror

The Telegraph

The Guardian

Total number of @mentions of a profile.

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

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Page 60: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

6

97

14

16

3

9

29

11

21

15

69 745

117 550

129 152

175 621

188 749

227 545

248 867

389 637

431 729

962 327

relative activity index activity index

ELLEUK

The Scotsman

The Times of London

Dazed

Financial Times

New Scientist

Daily Mirror

VOGUE.CO.UK

The Telegraph

The Guardian

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

60

Page 61: Twitter Trends: 2017

Twitter Trends UK 02.2017

Press

The most engaging tweets

@Dazed − Feb 22Dazed

The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgMhttps://t.co/1F233QZJ48

11452 retweets, 35963 likes

@newscientist − Feb 24New Scientist

Bees learn to play golf and show off how clever they really are https://t.co/UEs7twyUMy https://t.co/TQr8VIzfhE

4696 retweets, 6013 likes

@BritishVogue − Feb 1VOGUE.CO.UK

Join us in wishing #HarryStyles a very happy birthday. Throwback to thetime when One Direction were shot for Vogue... https://t.co/QF9OXk8rkJ

2583 retweets, 3854 likes

@guardian − Feb 8The Guardian

Wikipedia bans Daily Mail as ’unreliable’ source for website https://t.co/HAbQehSy6J

1156 retweets, 1670 likes

@TheScotsman − Feb 10The Scotsman

Could #Outlander star @SamHeughan be the next Doctor Who? https://t.co/ZxpUFhyXFC https://t.co/DuhGLXPAjo

380 retweets, 2393 likes

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Page 63: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

The biggest accounts in this group were Wayne Rooney, Gareth Bale and Manchester

United

The most activities under tweets were on: Manchester United, Chelsea FC and Gary

Lineker

The biggest number of activities per followers were on accounts: Gareth Bale,

Gary Lineker and Lewis Hamilton

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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Page 64: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

4 060 883

4 168 575

5 669 866

6 940 496

7 637 838

8 082 137

9 309 913

10 325 359

11 118 952

14 437 871

+2% (+68 955)

+2% (+66 640)

+2% (+84 441)

+3% (+174 821)

+0.9% (+66 546)

+2% (+181 880)

+3% (+246 033)

+3% (+279 632)

+2% (+180 647)

+1% (+183 404)

Manchester City

Lewis Hamilton

Gary Lineker

Liverpool FC

Rio Ferdinand

Chelsea FC

Arsenal FC

Manchester United

Gareth Bale

Wayne Rooney

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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Page 65: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

4694.6

1164.6

14384.9

597.4

752.9

1240.8

1527.6

4814.9

1235.7

2402

201 866

223 597

258 928

414 619

457 747

687 378

722 542

948 536

1 005 884

2 015 303

activities per tweet total number of activities

Lewis Hamilton

Gary Neville

Gareth Bale

Tottenham Hotspur

Manchester City

Liverpool FC

Arsenal FC

Gary Lineker

Chelsea FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

+2

+4

+1

−2

+2

−1

−2

+3

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

65

Page 66: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

13 830

24 086

24 712

25 594

26 742

27 737

28 227

36 869

37 769

51 496

Lewis Hamilton

Tottenham Hotspur

Chelsea FC

Gary Neville

Leicester City

Manchester United

Manchester City

Liverpool FC

Gary Lineker

Arsenal FC

Total number of @mentions of a profile.

+1

−3

−1

+2

+2

−1

−2

+2

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Reports and studies about social media − ask for more!

66

Page 67: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

7

3

10

31

16

14

11

21

16

23

282 997

340 071

348 250

580 616

642 373

981 867

1 015 747

1 198 707

1 287 509

2 330 686

relative activity index activity index

Lewis Hamilton

Gareth Bale

Gary Neville

Tottenham Hotspur

Manchester City

Liverpool FC

Arsenal FC

Gary Lineker

Chelsea FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+2

+5

−2

+1

−1

−2

+3

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Precise data−driven recommendations − check it out!

67

Page 68: Twitter Trends: 2017

Twitter Trends UK 02.2017

Sport

The most engaging tweets

@GaryLineker − Feb 23Gary Lineker

After all that Claudio Ranieri has done for Leicester City, to sack him nowis inexplicable, unforgivable and gut−wrenchingly sad.

66931 retweets, 125621 likes

@ManUtd − Feb 28Manchester United

Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0

21536 retweets, 33634 likes

@GarethBale11 − Feb 18Gareth Bale

Vamosss!!! absolutely loved being back on that Bernabeu pitch! Thanks toall the fans for the amazing welcome back... https://t.co/F5vn6ct44D

16499 retweets, 36416 likes

@ChelseaFC − Feb 2Chelsea FC

What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp

22992 retweets, 28932 likes

@WayneRooney − Feb 26Wayne Rooney

Winners NANANANA #mufc https://t.co/IK29Hw0GqF

11608 retweets, 32717 likes

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Page 70: Twitter Trends: 2017

Twitter Trends UK 02.2017

TV stations

The biggest accounts: BBC Sport, Sky Sports and Sky News

In terms of the number of activities the best were: BBC Sport, Sky News and Sky Football

The biggest number of activities per one tweet were on accounts: BBC, Channel

4 and MTV Music

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

70

Page 71: Twitter Trends: 2017

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TV stations

799 445

838 382

1 469 537

1 602 078

2 002 958

2 521 140

3 196 708

3 838 417

4 318 238

6 531 122

+0.2% (+1 887)

+1% (+8 118)

+0.1% (+1 434)

+1% (+20 782)

+0.6% (+12 530)

+0.5% (+13 062)

+0.7% (+21 582)

+2% (+57 823)

+0.5% (+19 874)

+0.8% (+50 838)

ITV2

Channel 4

MTV Music

ITV News

ITV

MTV UK

Sky Football

Sky News

Sky Sports

BBC Sport

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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71

Page 72: Twitter Trends: 2017

Twitter Trends UK 02.2017

TV stations

175.3

137.4

325.1

306.2

120.3

70.9

120

163.6

94.6

139.8

59 617

77 792

82 253

99 834

113 780

131 689

181 732

285 729

299 202

597 550

activities per tweet total number of activities

MTV Music

BBC Three

BBC

Channel 4

MTV UK

ITV

ITV News

Sky Football

Sky News

BBC Sport

Total number of retweets, favorites and replies to all tweets.

+1

−1

−1

−1

+3

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

72

Page 73: Twitter Trends: 2017

Twitter Trends UK 02.2017

TV stations

5 074

5 657

16 096

21 451

26 249

30 257

32 624

58 851

59 767

73 907

BBC Three

Sky Sports F1

Channel 4

Sky Sports

ITV

ITV News

Sky Football

BBC Sport

BBC

Sky News

Total number of @mentions of a profile.

+2

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

73

Page 74: Twitter Trends: 2017

Twitter Trends UK 02.2017

TV stations

3

19

20

7

29

12

23

16

17

15

108 287

142 858

163 910

173 167

228 949

231 999

364 726

499 313

635 647

964 783

relative activity index activity index

Sky Sports

BBC Three

Channel 4

MTV UK

BBC

ITV

ITV News

Sky Football

Sky News

BBC Sport

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

−1

−1

+3

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Precise data−driven recommendations − check it out!

74

Page 75: Twitter Trends: 2017

Twitter Trends UK 02.2017

TV stations

The most engaging tweets

@itvnews − Feb 25ITV News

’I did what was right’: Ian Grillot was shot as he jumped to the defence oftwo Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico

26700 retweets, 51027 likes

@MTVUK − Feb 3MTV UK

.@CameronDallas teases the #Magcon2017 line−up as they get ready to go backon tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH

4974 retweets, 21376 likes

@bbcthree − Feb 17BBC Three

The world could soon have a new continent! https://t.co/yI07UAwLRP

7412 retweets, 10741 likes

@Channel4 − Feb 16Channel 4

Meet Eva, the 5−year−old feminist icon for our time #Slo5yo https://t.co/EdydNMdZyP

3953 retweets, 5976 likes

@BBCSport − Feb 21BBC Sport

Great gesture from Walcott in the Sutton dressing room! https://t.co/e65tQSXVjL

2645 retweets, 6969 likes

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75

Page 77: Twitter Trends: 2017

Twitter Trends UK 02.2017

Technologies

The biggest accounts: Xbox UK, PlayStation UK and Nintendo UK

The most activities gathered Xbox UK, Nintendo UK and PlayStation UK

The biggest number of activities per one tweet were on accounts: Nitrome, Xbox

UK and Nintendo UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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77

Page 78: Twitter Trends: 2017

Twitter Trends UK 02.2017

Technologies

99 802

112 352

119 825

121 881

146 667

167 641

238 088

264 656

442 214

476 125

−0.1% (− 143)

−0.2% (− 266)

+0.2% (+251)

+1% (+1 461)

+0.3% (+378)

+0.2% (+415)

+0.7% (+1 604)

+5% (+11 974)

+3% (+14 133)

+3% (+14 044)

HTC UK

BlackBerry UK

Sony UK

Beats By Dre UK

Kingston Technology

Samsung UK

Marshall Amps

Nintendo UK

PlayStation UK

Xbox UK

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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78

Page 79: Twitter Trends: 2017

Twitter Trends UK 02.2017

Technologies

130.1

91.8

107.3

148.5

1122.1

280.8

417.9

367.5

434.4

783.2

2 602

3 213

5 904

9 651

10 099

13 757

14 209

31 975

39 093

47 775

activities per tweet total number of activities

Kingston Technology

Sony Xperia GB

Sony UK

Marshall Amps

Nitrome

Beats By Dre UK

Canon UK

PlayStation UK

Nintendo UK

Xbox UK

Total number of retweets, favorites and replies to all tweets.

−3

+6

−2

−2

+11

+3

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Precise data−driven recommendations − check it out!

79

Page 80: Twitter Trends: 2017

Twitter Trends UK 02.2017

Technologies

554

602

607

796

1 207

1 495

2 940

3 549

5 021

6 197

Kingston Technology

Marshall Amps

Beats By Dre UK

LG Electronics UK

Sony UK

Samsung UK

Canon UK

PlayStation UK

Nintendo UK

Xbox UK

Total number of @mentions of a profile.

+1

−2

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

80

Page 81: Twitter Trends: 2017

Twitter Trends UK 02.2017

Technologies

5

34

10

6

54

19

46

14

26

21

8 309

9 450

11 408

14 884

16 800

23 660

26 228

62 204

69 716

101 002

relative activity index activity index

Samsung UK

golfshake

Sony UK

Marshall Amps

Nitrome

Beats By Dre UK

Canon UK

PlayStation UK

Nintendo UK

Xbox UK

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

−2

−2

−2

+13

+5

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Fast & easy reporting of social media campaigns − just test!

81

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Twitter Trends UK 02.2017

Technologies

The most engaging tweets

@Nitrome − Feb 17Nitrome

Really excited to show you Flat Pack, a 2D game played around a 3D shape(currently in dev!) #gamedev #pixelart... https://t.co/GGSCFqqDDs

2431 retweets, 6234 likes

@xboxuk − Feb 8Xbox UK

RT and Follow for your chance to WIN these killer @Hitman goodies NANAhttps://t.co/saVynMEBcs

5978 retweets, 1825 likes

@PlayStationUK − Feb 15PlayStation UK

RT for a chance to win this one−off epic Knight PS4 Pro we’ve built tocelebrate #ForHonor’s release! #PS4Honor T&C... https://t.co/uIc2MyppOx

4061 retweets, 1445 likes

@NintendoUK − Feb 28Nintendo UK

Three days to go... Happy #pancakeday! https://t.co/JjW6BQC0pe

889 retweets, 2213 likes

@beatsbydreUK − Feb 4Beats By Dre UK

Chelsea will #BEHEARD #CHEARS https://t.co/jgU1wKcamh

501 retweets, 841 likes

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82

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Telecommunications

The biggest accounts: O2 in the UK, EE and Virgin Media

The most activities under tweets were on: Virgin Media, EE and O2 in the UK

The biggest number of activities per one tweet were on accounts: Tesco Mobile,

O2 in the UK and Vodafone UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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84

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Twitter Trends UK 02.2017

Telecommunications

33 345

62 564

68 609

79 117

79 940

83 338

190 379

207 831

318 965

336 878

+2% (+510)

+2% (+960)

−0.1% (−81)

+0.2% (+183)

−0.2% (− 138)

−0.07% (−62)

+0.4% (+668)

+1% (+2 391)

+0.2% (+791)

+0.1% (+499)

TalkTalk TV

BT

WorldSIM

ThreeUKSupport

ecomo

Tesco Mobile

Vodafone UK

Virgin Media

EE

O2 in the UK

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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85

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Twitter Trends UK 02.2017

Telecommunications

2.9

3.7

5.9

119.5

241.5

117.1

137.1

176.2

32.8

131.2

116

136

2 643

2 748

7 245

8 078

8 091

13 041

31 248

33 050

activities per tweet total number of activities

PRS Telecom Ltd

WorldSIM

ThreeUKSupport

TalkTalk TV

Tesco Mobile

BT

Vodafone UK

O2 in the UK

EE

Virgin Media

Total number of retweets, favorites and replies to all tweets.

−1

+1

−1

+1

−3

+1

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

86

Page 87: Twitter Trends: 2017

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Telecommunications

8

62

708

2 497

4 776

6 266

6 569

12 850

14 724

43 439

PRS Telecom Ltd

WorldSIM

TalkTalk TV

Tesco Mobile

Vodafone UK

ThreeUKSupport

BT

O2 in the UK

EE

Virgin Media

Total number of @mentions of a profile.

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

87

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Twitter Trends UK 02.2017

Telecommunications

181

1

25

27

16

50

115

30

54

183

606

750

8 280

22 451

30 895

31 340

90 993

102 040

171 187

379 768

relative activity index activity index

PRS Telecom Ltd

WorldSIM

TalkTalk TV

Tesco Mobile

Vodafone UK

BT

ThreeUKSupport

O2 in the UK

EE

Virgin Media

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Fast & easy reporting of social media campaigns − just test!

88

Page 89: Twitter Trends: 2017

Twitter Trends UK 02.2017

Telecommunications

The most engaging tweets

@TalkTalkTV − Feb 27TalkTalk TV

RT to win a luxury trip to Prague courtesy of our partnership with@alibi_channel to celebrate the upcoming launch... https://t.co/pVTwlJYcCm

1335 retweets, 402 likes

@EE − Feb 12EE

"It’s a dream come true!" Congrats @TomHolland1996 on being our#EERisingStar winner. Oh, and great to hear that yo... https://t.co/bn3Uty2SrO

519 retweets, 1104 likes

@O2 − Feb 8O2 in the UK

Win 1 of 2 @Debenhams Decadence Bouquets worth £54.99. Just in time forValentine’s Day. LIKE & RT to enter NANA... https://t.co/06hOokUkGR

733 retweets, 617 likes

@virginmedia − Feb 4Virgin Media

First came Koscielny Then there was Coquelin And finally back to KoscielnyWelcome to the Garden of Eden. NANA... https://t.co/D2yVeJX4a5

584 retweets, 290 likes

@VodafoneUK − Feb 7Vodafone UK

Explore the online world through your child’s eyes. Get online safety tipsw/the Digital Parenting Magazine... https://t.co/AvXnYq0VJs

29 retweets, 41 likes

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89