“THE FASTEST, SIMPLEST WAY TO

STAY CLOSE TO EVERYTHING YOU

CARE ABOUT.”

Twitter

Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng

History of Twitter

Started off as podcasting company Odeo Apple’s iTunes podcast

Jack Dorsey: big idea of streaming SMSTwttrMarch 21,2006 – July 2006

“just setting up my twttr”

Jack Dorsey on the Founding of Twitter

http://www.businessinsider.com/jack-dorsey-story-of-twitter-2010-11

Twitter’s Logo

What is Twitter?

A real-time information network that allows you to connect to stories and people that interest you

You don’t have to tweet to use twitterAs of July 1, 2012, twitter had 517 million

accounts, making it the second largest social networking site

Where is Twitter used?

What is Twitter used for?

Pointless babble– 40%Conversational – 38%Pass-along value – 9%Self-promotion – 6%Spam – 4%News – 4%

Who uses Twitter?

Twitter is used mainly by older adultsWomen use twitter more than menCelebritiesCompanies

How to use Twitter

Users can connect with each other using the @ symbol followed by their username

Posts are grouped together by hashtags, (#) which create trending topics

Users can retweet others tweets by using RT

Most Popular Twitters

Technology

Twitter uses open source softwareOpen source software “offers a speedy way to

develop software”“It is made available to the whole

community”It’s free

Benefits of using Twitter

Everything happens in real-timeReadily accessible, easy to useStay updated with current eventsQuickly find up to date newsBusinesses

Brand Awareness Reach many people No cost

Risks of Twitter

Personal safetyJob securityHackingPublicityContentBusinesses

Can experience mass “unfollowing”

How Twitter is Changing

Twitter is shifting from being a real-time information utility to more of a global media outlet

Twitter has begun to restrict its open API (Application Programming Interface)

Cut off third-party developers

The Future of Twitter

Twitter’s future lies in capturing more user attention by using features like “expanded tweets”

New Partnerships

While Twitter has cut ties with developers they have started to make new partnerships with the likes of NASCAR and NBC during the Olympics

Certified Products Program

The Certified Products Program highlights the best products and services to thrive on Twitter

Twitter is mainly focusing on the three categories engagement products, analytics products, and data reseller products

The partners of the “Certified Products Program” include Attensity, Crimson Hexagon, Dataminr, Datasift, ExactTarget, Gnip, HootSuite, Mass Relevance, SocialFlow, Sprinklr, and Topsy

Questions

Do you think that the benefits outweigh the risks for businesses using Twitter? Would you recommend a business creating a Twitter account?

Do you think it is a good idea for Twitter to change from a real time information utility to a global media outlet?

For those of who have a public Twitter account, are you concerned with privacy issues you may be faced with?