beginner twitter presentation
DESCRIPTION
Beginner Twitter presentation during Social Media Conference April 9 at Malone University.TRANSCRIPT
Agenda
What is Twitter?
Why is it important?
Twitter definitions
Mechanics of Twitter
A very popular instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers. PC Magazine
Launched in 2006, Twitter was designed as a social network to keep friends and colleagues informed throughout the day.
PC Magazine
However, it became widely used for commercial and political purposes to keep customers, constituents and fans up-to-date as well as to solicit feedback.
PC Magazine
Casual conversations like you would have with a friend at a coffeehouse, bar or party
Casual conversations like you would have with a friend at a coffeehouse, bar or party
http://www.wiredpen.com/2010/02/22/twitter-stats/
Twitter reported that it is managing 50 million tweets a day
(600 tweets per second). In 2007, the average was 5,000
tweets a day and by 2009 hit 35 million a day.
http://www.wiredpen.com/2010/02/22/twitter-stats/Feb. 22, 2010
Who is most followed on Twitter1) Ashton Kutcher 4.7 million2) Britney Spears 4.6 million
3) Ellen DeGeneres 4.4 million4) Barack Obama 3.5 million
5) Lady Gaga 3.4 million6) Oprah Winfrey 3.3 million7) Kim Kardashian 3.3 million
8) John Mayer 3.1 million9) Twitter 3 million
10) Ryan Seacrest 3 millionhttp://www.twitterholic.com
Many posts on Facebook are private, most posts
on Twitter are public
Power of search
Social media is
SOCIALhttp://englishinguiabasico.files.wordpress.com
Social media takes
TIMEhttp://www.scrapetv.com
Social media needs to be
COMPELLING
http://www.solutionsforce.com
Know your
AUDIENCE
http://www.telegraph.co.uk
Is there ROI in Twitter?
http://www.markevanstech.com
Sales
http://richardwiseman.files.wordpress.com
As of Dec. 2009,Dell Outlet has
$6.5 million sales from Twitter
accounthttp://richardwiseman.files.wordpress.com
Customer Service
http://www.customer-service-workshops.com
http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study
http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study
Celebrity usage
4.5 million followers
Have fun
http://southernfriedblog.files.wordpress.com
Is there ROI in Twitter?
http://www.markevanstech.com
One example
of a company who does
it righthttp://www.wpclipart.com
RT
Retweet --- sharingInfo with your friends
@
Use it to reply or Directly tag a user
#
Way to separate subjects
DM
Direct Message
You can direct message
Someone if you’reFollowing each other
Taking issues offline
http://www.twitter.com/bestbuy
Public or private profile?
