twitter how to (twitter presentation week 4)
DESCRIPTION
An overview and how to on Twitter. Created in 2014. Includes lists, replies, mentions, tips and tricks, statistics, best time to tweet and more.TRANSCRIPT
Week #4: Twitter~ Tweet that Passion
with Shannon Bowen-Kelsickwww.sbkelsick.com
@sbkelsick
Twitter Statistics and Users
• Twitter's fastest growing demographic is 55 to 64 year-olds (1)
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Twitter Handle & Profile
@sbkelsick
Composition of a Tweet
• 140 Chars• Hashtags• Links• Pictures• Replies• Mentions• Retweets
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140 Chars
• Tweets with less than 100 characters get 17 percent more engagement (1) *
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#hashtags
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• Tweets with hashtags get two times more engagement (1)
#hashtag examples
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• Used at events, example #smbyyc• Used around topics, example #yyccc• Used for topics of interest #design• Can be combined #yyc #design
Links
• Tweets that include links are 86 percent more likely to be retweeted (1)
• Bitly- Helps you track how many people click through on links
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Pictures
• Tweets with image links get 2 times the engagement rate of those without (1)
• Photo Tools/Apps– InstaCollage App– PixlrExpress+
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Replies
• When to reply– Thanking users for Retweeting– Answering questions– Building relationships– Getting noticed
• Using the “ . “ in replies
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Mentions
• To converse with someone, ensuring they see the Tweet
• Supporting others, sharing their work • Network building• Asking questions
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Retweets
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Examples of Good Tweets
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Examples of Bad Tweets
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When to Tweet
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• The most Twitter users are using the tool at noon and 6pm
• Tweeting for clickthroughs• For the 8am to 9am workday start• Between 1pm and 3pm• And directly after dinnertime (6 to 7pm) (for clickthroughs)
• Tweeting for Retweets:• Just before 6pm
Search Twitter
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• Gary Vaynerchuk on Twitter Search: http://www.inc.com/gary-vaynerchuk-allison-fass/inc-live-incredible-power-of-twitter-search.html
• Twitter Advanced Search: https://twitter.com/search-advanced
Lists & Members
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• Go to www.twitter.com/sbkelsick for demo
When You Make a Mistake
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Tools to Make Tweeting Easier
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Tweet On. with Shannon Bowen-Kelsick
www.sbkelsick.com@sbkelsick
references
• (1) - Article from http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html
• Twitter Users and Penetration in Canada http://www.itbusiness.ca/news/canada-becoming-one-of-worlds-top-twitter-strongholds-emarketer-finds/49190
• @TheThryll tweet: http://funnytweeter.com/• http://blog.bufferapp.com/the-4-most-accurate-ways-to-find-
your-best-time-to-tweet (Twitter graphs and charts)
@sbkelsick