twitter - part 3 - social media on a shoestring budget
DESCRIPTION
This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).TRANSCRIPT
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Part 3 - Twitter“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
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Introductions
1. Your Name2. Business or Nonprofit
Name
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Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
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What is Social Media?
Social media is the use of technology combined with
social interaction to create or co-create value.
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• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
What is Social Media?
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• It’s people doing what we’ve always done:• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
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• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
What is Social Media?
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• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
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Social Media Trifecta
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Social Media Trifecta
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Social Media Trifecta
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Twitter Poll
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• What is Twitter?
• Setting Up Your Twitter Account
• Understanding How Twitter Works
Getting Started
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What is Twitter?
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Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.
Twitter Defined
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Setting up your Twitter account
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www.twitter.com
Signing Up
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Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios are searchable.
Bio & Location
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Location – Use your location as a way for others to locate you. Location is searchable.
Bio & Location
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Following - Following someone on Twitter means getting their updates in your personal timeline.
Following
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Followers are people who receive your tweets. If you follow someone, you're their follower – you receive their tweets in your homepage. If someone follows you, they're your follower – they'll receive your tweets in their home page.
Followers
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Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike most social networks, following on Twitter isn't mutual. In other words, someone who thinks you're interesting can follow you, and you don't have to approve, or follow back. Deciding to follow back and changing your mind later is fine- just visit the person's profile page and un-follow; Twitter does not send a notification when you unfollow someone.
Following does not = Friends
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1.Status Update or Tweet
2.@ Reply (also known as a Mention)
3.Direct Message
4.Retweet
Four Types of Tweets
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Twitter always asks the question, "What’s happening?”
Each answer to that question is considered a Twitter status update, or what people often call a "tweet." Each update is 140 characters or less.
Posting your First Tweet
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Twitter asks …
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Using Twitter Search
http://search.twitter.com
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Using Twitter Search (Advanced)
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Hashtags by definition are used to create real time track records of creating groups on twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.
#hashtags
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www.hashtags.org
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• Creating Content
• Creating Value For Others
• Creating Community
Generating Strategy
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Give your followers what they want:
• Share links to cool stuff your followers will like.
• Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.
• Get something worth replying to and having a conversation over.
Creating Content
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Give your followers what they want:
• Retweet others when they post tweets you like and want to share.
• Use multimedia tools, such as TwitPic or BubbleTweet to bring some variety to your tweets.
Creating ContentCreating ContentCreating Content
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Attracting attention to yourself
Influence (was)
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Providing attention and value to others
Influence (is)
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Step One: Define Your Goals and Target Community
Step Two: Find and Follow Like-Minded Tweeters
Step Three: Read and Learn
Step Four: Create Effective, Engaging Tweets
Step Five: Develop Unique Content
Step Six: Grow Your Twitter Connections
Step Seven: Wash, Rinse, and Repeat
7 Steps to Creating a Campaign
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Did you move any closer?
“I Don’t Get It”
“I Get It”
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Biggest Take Away
• Buy a book on Twitter
• Talking to other business owners on what and how they “do” Twitter
• Create a Twitter strategy
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Questions?
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Please take a few moments and fill out our
survey
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Thank You For Coming!