social media on a shoestring budget - blogging
DESCRIPTION
This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).TRANSCRIPT
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Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
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Introductions
1. Your Name2. Business or Nonprofit3. Where It Is Located
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A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
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Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
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“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
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“If you don’t love social media, you’ll suck at social media.”
Jay BaerConvince & Convert
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What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
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• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
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• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
• It’s people doing what we’ve always done:
• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
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“Ignoring social media makes you mute, not invisible.”
Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.
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Heart of Social Media?
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Blogging
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Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
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Blogging: Why use it?
• Great medium for connecting with your customers on a more personal level
• Search Engines love it! A blog can be a source of regularly updated content. Search engines love regularly updated content.
• Drive Traffic To Your Website & Make More Connections & Sales
• Writing about your business can give you a better understanding of your business.
• Establish yourself as a real voice & authority
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What Do I Blog About?
• Complain• Pick a newsworthy story• Create a List• Teach• Guide• Tell a Story• Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content
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Brainstorming
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Social Media Trifecta
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TRAFFIC
TRAFFIC
SHARE
SHARE
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Overcoming Writers Block
• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research
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Setting Up Your Blog
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Can I make money by blogging?
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ROI
www.crosscreativemarketing.com
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www.crosscreativemarketing.com
ROI
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$360.00
www.crosscreativemarketing.com
ROI
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www.crosscreativemarketing.com
ROI
• 1.5 hours to write the blog – FREE (kind of)
• 1 hour to set-up the blog – FREE (kind of)
• New Client – Priceless ($360.00)
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$360.00 X 5 days a week = $1,800.00
$1,800.00 X 1 month = $7,200.00
$7,200.00 X 1 year = $86,400.00
Spending 2.5 hours a day
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$360.00 X 2 days a week = $720.00
$720.00 X 1 month = $2,880.00
$2,880.00 X 1 year = $34,560.00
Spending 2.5 hours a day two times a week
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How US Companies Are Using Social Media
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Source: Remarkablogger.com
Awareness vs. Usage
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BLOGGING
MARKETING
is
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What will you do with this
new marketingpower?
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What is the biggest take away from this workshop
that you could start implementing tomorrow?
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Action Steps
• Decide if …• You should be the person who should blog
• Someone in your organization should blog
• Hiring a ‘ghost blogger’ is the way to go
• Choose a blogging platform
• Decide how often to write your blog
• Get Blogging!!
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Did you move any closer?
“I Don’t Get It”
“I Get It”
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Questions?
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Please take a few moments and fill out our
survey
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Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
™