branding on a shoestring budget | indemand 2014
TRANSCRIPT
• Introducing Interstate • Looking back three years • Why focus on Talent Brand?
Interstate Batteries Overview
2
Step 1: Revamped Referral Program
• “Powered Up” • Streamlined Employee Referral Process • Intro to Social Referrals & Networking
Increased Focus on Social Media
Step 2: Employee Profiles & Talent Brand
Manager Education • Overcoming fear • 7,615 monthly visits • Showcasing Benefits
“Amp your Profile” Sessions • Interstate Culture
Splash!
Thinking like Marketers: Creating Content
• Share Company News • Create “In the Moment” Videos • Leverage Marketing Videos • Promote Employee Presentations • Monthly Collaboration Meetings with Marketing