twitter - how to harness it for business & brand building
DESCRIPTION
How to use Twitter to build your profile ... both personally and business-wise. How Twitter is like networking on hyperdrive.TRANSCRIPT
HOW TO HARNESS TWITTER FOR BUSINESS AND BRAND BUILDING
Most Powerful Channel Ever ....
Traditional ‘Broadcast’ Media
One-way Expensive Mass market
Social Media
Free or low-cost Multi-way dialog High market segmentation &
targeting Choose who you talk to
OR IN YOUR LIFE FOR THAT MATTER?
Where Does Twitter ‘Fit’ in Your Business?
Networking on hyper-drive ...
Earning the right to ask a favour Multiple conversations, right at your finger-tips Can see connections amongst your ‘network’ / tribe that you didn’t
know existed
Why Tweet?
To build your profile Increase your network To build relationships To expand your datatabase
Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’.
What nonsense. Most conversation is pointless babble, but it’s the small talk that deepens trust,
builds relationships, and allows people to like each other.
-Joel Comm, Twitter Power 2.0
Blah, blah, blah
The Basics
Twitter Jargon
RT = retweet @ replies # (hash tag) Trending Topics
FollowFriday #FF
DM
GET TWEETING
How To ....
Getting Started
Are you on Twitter yet? Personal or business name Importance of photo Pithy, relevant bio (160 characters) Background
What Are You Tweeting?
Core Marketing Message What do you want to be known for? What will add value to your profile & reputation What will help fill your sales funnel?
What Are You Tweeting?
But I’ve got nothing to say ... What you’re doing
Mundane PR / promotional
RTs – forwarding on someone else’s tweet Replies
Encouragement Congratulations
Links
Twitter Etiquette
It’s Public!!!! To automate or not to automate 7 ‘value-add’ tweets before a promo tweet Give Credit, follow-back – be ‘in’ exchange
Time-appropriate
Minimise abbreviations Stick to 140 characters
If you want to be RT’d keep it to 120
Building Your Tribe
Quality or Quantity? Finding people to follow
Follow people you know Follow the people they follow Search for people with similar interests See who is being ‘RTd’ & ‘@’
Find ‘experts’ & influencers(twitter search)
Building Your Tribe
Remember – it’s all about the conversation
1. Look for people you already know
2. Tweet your blog
3. Respond to requests (anyone know a .... ?)
4. Leverage other social media platforms (e.g. Facebook, LinkedIn)
5. Put your Twitter name in signatures, business cards etc.
From Twitter Power 2.0, by Joel Comm
TWEET ‘YOUR’ WAY
How To ...
Integration with other Platforms
Facebook Load the Twitter app in Facebook OR TweetDeck OR Hootsuite OR Social Oomph
LinkedIn LinkedIn Settings
Out and about
iPhone / iPad Echofon TweetDeck Twitterific
TwitPic
4-week plan
Top priority for you Setting up your account? Bio? Strategically expanding your tribe
Specific tasks Why?
Additional Resources