9 epic brand fails by tweets on twitter

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9 Epic Brand Fails by Tweets on Twitter

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Delta airlines tweet during 2014 World Cup championship match:

• A time when U.S team beaten Ghana 2-1 in the World Cup championship match, Delta airlines was quick to tweet a photograph where the depicted score 2 with Statue of liberty and score 1 with a silhouette of a giraffe.

• Since there are no giraffes in this African nation, this tweet backfired them.


KitchenAid horrendous tweet against Barrack Obama during 2012 campaign:

• The Company owned by Whirlpool in the US got into serious trouble when it tweeted President Obama’s grandma died because she knew how badly his first term would be.

• For your information, Obama’s grandma passed right before his election in 2008 and he’d mentioned her during one of the 2012 debates.


#McD Stories became Bashtag:

• The company started using this hashtag thinking that people will use this handle to tweet about the best moments they spent at McDonalds. Instead, people started telling their bad experiences they had while they visited the outlet.

• The company quickly realized that the hashtag didn’t work out and they pulled out of the hashtag within 2 hours.

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A lesson for Burger King:

• Burger king twitter handle password was so weak that it was hacked.

• The hacker group started posting best things about the rival McDonalds. Hackers even changed the company’s avatar and named it McDonalds.

• The hacker then claimed Burger King was sold to McDonald's




US Airways tweets inappropriate image:

US Airways sent out a graphic photo to a customer which was inappropriate. The image was included as a response to a customer. The Airline company, later on, apologized to the customer..




IHOP pancake:

The restaurant once posted a photograph of a stack of pancakes comparing it with women breast. The followers, later on, called out the tweet as inappropriate.




The Coca-Cola tweet:

• Coca-Cola on the Christmas evening posted a tweet on their page which a cartoon with a map had covered with a snow. The map the company published in the tweet was actually outdated omitting Kaliningrad. The Russians were not happy with the tweet and company had to remove it later.




American Apparel tried to boost up their sales in a hurricane:

The American Apparel Company wanted to boost up their sale, so their marketing department offered sales and trigger bulk email. The company sent an email invite when people were dying is quite bad.




NYPD news community photo contest:

• NYPD news asked people to click a photo with NY police department. They told the followers that best photo would be published on their page.

• This backfired pretty spectacularly as users posted photos of instances of police brutality.



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Reach UsGurgaon, India

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9 epic brand fails by tweets on twitter

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