marketing your business with facebook, linkedin, twitter, and websites

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Post on 21-Jan-2015

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Economy & Finance


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The benefits of social media to financial advisers and the overall advice process. Building trust with clients, demonstrating thought leadership, and the tools available were all discussed.

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  • 1. TODAYWHO? WHAT? WHEN? WHERE? WHY? HOW?

2. WHATS ALL THE FUSS? 3. WHAT ABOUT AUSTRALIA? 9 Million Australians Use Facebook Every Day = 39% of the total Australian population September 2013 Statistics 1. Facebook 12,000,000 monthly Australian users 2. YouTube 11,750,000 Unique Australia Visitors 3. WordPress.com 5,100,000 4. LinkedIn 3,400,000 5. Blogspot 3,200,000 6. Twitter - 2,167,849 Active Australian Users 7. Instagram - 1,469,000 Active Australian Users 8. Pinterest 510,000Source: www.socialmedianews.com.au 4. INTERNET & SOCIAL MEDIA USAGE Frequency of Internet useFrequency of Social Media useProportion that access the Internet by age and genderSource: Yellow Pages Social Media Report May 2013 5. AUSTRALIAN BUSINESS USESource: Yellow Pages Social Media Report May 2013 6. AUSTRALIAN BUSINESS USESource: Yellow Pages Social Media Report May 2013 7. SMEs that have a social media presenceSource: Yellow Pages Social Media Report May 2013 8. ONLINE & SOCIAL MEDIA IN YOUR BUSINESS I know I need it... I want to have a social media presence... I am unsure which social media tools to use... I am unsure as to how to get started... I need to know how much time it is going to take to set up and maintain.. What is my likely ROI? 9. WEBSITES Brand exposure Interactive/Regular UpdatesCustomisable (CRM) Searchable Links to other online media Contact/Enquiry forms Multi-Device compatible 10. WHICH DEVICES?Source: Yellow Pages Social Media Report May 2013 11. FACEBOOK Low cost marketing Share information about your businessAllow users to be interactive Communicate with present and prospect Instant traffic to your website Raise awareness through Likes & SharesTargeted (low-cost) advertising 12. ONE FRIEND LEADS TO.Average number of friends, followers or contacts by locationSource: Yellow Pages Social Media Report May 2013 13. WHO CAN YOU REACH? 14. ADVERTISING ON FACEBOOK The Target DemographicsThe AdThe Results42% increase in new likes 15. TWITTER Low cost marketing Time to marketCommunicating Generating leads Showing your practices personality Researching trends Seeking feedback/testimonials 16. LINKEDIN Create Connections with Industry Professionals and new staff Build a reputation as a specialist Network with other professionals Join groups, forums & discussions 17. BLOGS Engagement Search Engine OptimisationProve Yourself As An Expert/Specialist Content Library Gathering Feedback and Testimonials 18. BLOGSSource: Yellow Pages Social Media Report May 2013 19. VIDEOS Know, Like, Trust Simple, short messagesImmediate Call To Action Shareable Searchable 20. WORKING TOGETHERPLUS all other traditional marketing i.e. meetings, ads, emails etc 21. THE OBSTABLES & HOW TO OVERCOMERegular Content Compliance Monitoring Profiles Interaction/Comments Reporting & ROI Schedulingwww.ymd.com.au