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Twitter for Business

John JantschDuct Tape Marketing@ducttape#dtmtfb

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Agenda What is twitter? Some basic stuff Why use it Who do I follow? What do I say? Search is the thing Managing twitter Misc tools

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What is twitter?

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Some basic stuff Tweet Handle Follow Replies Retweet DM Avatar Hashtag

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twitterimage.com

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Why use it?Strategy – 1-to-1 or 1-to-many

Customer service Reputation management Event promotion/extension Product/service promo Network and partner Internal pipe - yammer

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Who do I follow?Strategy – less is or more is

Twellow.com Mr tweet Twubble Just Tweet It search.twitter follow or no follow auto DM

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What do I say?Strategy – it depends

@replies Engage in conversations Questions RT Bookmarks Blog posts – twittertools RSS feed - twitterfeed

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What do I say – part 2?Strategy – it depends

Give to get Don’t be boring Don’t be rude Join and start Think before tweet

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Search is the thing Basic or Advanced RSS driven

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Managing it allmore than 1 account - groups

tweetdeck Seesmic desktop Destroy twitter Nambu twitterberry tweetie

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Misc tools tweetpic twitturly tweetbeep tweetlater twiddeo

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Questions

www.johnjantsch.com/TwitterforBusiness.pdf