twitter 4 movie promotion rumford i media entertainment summit
TRANSCRIPT
Why Your Movie Marketing Needs Twitter
Rodney RumfordCEO Gravitational Media
Co-Founder TweetPhoto.com
~40 Million Visitors = Opportunity
• Hyper Viral• Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Sony Pictures Kills It
Terminator SalvationInternational Release: Credit Sony Pictures & Imageworks Interactive
Anne Glenn: Sr. Web Producer
• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics
of Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration
Show Some Skin…
• 8 Twitter Background Skins
Twitter Content on Micro Site…
• Active Tweets
• Leaders & Recognition
• ~3000 Played the Game
Social Strokes: Leader Board
• Recognition Drives Participation
• Drives More Awareness on Twitter
• Buzz
Terminator Missions: Trivia…
• Asked Users Terminator Movie Trivia• Users Responded Answers on Twitter• #Hashtag Response• Blogosphere Coverage (357 RT)• Success!
Every Picture Tells a Story
• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,
Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with Twitter
& Social Photo Sharing Platform
Night At The MuseumSmithsonian, Twitter & TweetPhoto
Twitter Buzzes & Brands MOVIES
• Media & Mobile• OMG Factor• Viral• Ideation• Engagement• Social Strokes
Rodney RumfordCEO Gravitational Media
&Co-Founder
TweetPhoto.com