![Page 1: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/1.jpg)
Why Your Movie Marketing Needs Twitter
Rodney RumfordCEO Gravitational Media
Co-Founder TweetPhoto.com
![Page 2: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/2.jpg)
~40 Million Visitors = Opportunity
• Hyper Viral• Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Sony Pictures Kills It
![Page 3: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/3.jpg)
Terminator SalvationInternational Release: Credit Sony Pictures & Imageworks Interactive
Anne Glenn: Sr. Web Producer
• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics
of Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration
![Page 4: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/4.jpg)
Show Some Skin…
• 8 Twitter Background Skins
![Page 5: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/5.jpg)
Twitter Content on Micro Site…
• Active Tweets
• Leaders & Recognition
• ~3000 Played the Game
![Page 6: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/6.jpg)
Social Strokes: Leader Board
• Recognition Drives Participation
• Drives More Awareness on Twitter
• Buzz
![Page 7: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/7.jpg)
Terminator Missions: Trivia…
• Asked Users Terminator Movie Trivia• Users Responded Answers on Twitter• #Hashtag Response• Blogosphere Coverage (357 RT)• Success!
![Page 8: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/8.jpg)
Every Picture Tells a Story
• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,
Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with Twitter
& Social Photo Sharing Platform
![Page 9: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/9.jpg)
Night At The MuseumSmithsonian, Twitter & TweetPhoto
![Page 10: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/10.jpg)
Twitter Buzzes & Brands MOVIES
• Media & Mobile• OMG Factor• Viral• Ideation• Engagement• Social Strokes
![Page 11: Twitter 4 Movie Promotion Rumford I Media Entertainment Summit](https://reader035.vdocuments.us/reader035/viewer/2022071814/55a5b7941a28ab27578b4675/html5/thumbnails/11.jpg)
Rodney RumfordCEO Gravitational Media
&Co-Founder
TweetPhoto.com